{"id":5100,"date":"2026-07-27T19:27:00","date_gmt":"2026-07-27T16:27:00","guid":{"rendered":"https:\/\/tr.sektorturk.com\/?p=5100"},"modified":"2026-07-27T19:32:11","modified_gmt":"2026-07-27T16:32:11","slug":"290-milyar-euro-degerindeki-guzellik-sektorunun-dev-bulusmasi-beautyeurasianin-21inci-yili-icin-hazirliklar-suruyor","status":"publish","type":"post","link":"https:\/\/tr.sektorturk.com\/?p=5100","title":{"rendered":"290 milyar Euro de\u011ferindeki g\u00fczellik sekt\u00f6r\u00fcn\u00fcn dev bulu\u015fmas\u0131 BeautyEurasia\u2019n\u0131n 21\u2019inci y\u0131l\u0131 i\u00e7in haz\u0131rl\u0131klar s\u00fcr\u00fcyor \u00a0"},"content":{"rendered":"\n

Avrasya co\u011frafyas\u0131n\u0131n en kapsaml\u0131 uluslararas\u0131 g\u00fczellik, kozmetik ve sa\u00e7 bak\u0131m\u0131 etkinliklerinden biri olan \u201cBeautyEurasia: Uluslararas\u0131 Kozmetik, G\u00fczellik, Kuaf\u00f6r, Ambalaj, Hammadde, Hijyen ve Private Label Fuar\u0131\u201d, 2\u20134 Eyl\u00fcl 2026 tarihleri aras\u0131nda 21\u2019inci kez kap\u0131lar\u0131n\u0131 a\u00e7acak. ICA Events organizat\u00f6rl\u00fc\u011f\u00fcnde \u0130stanbul Fuar Merkezi\u2019nde ger\u00e7ekle\u015ftirilecek organizasyon, yerli ve yabanc\u0131 sekt\u00f6r temsilcilerine yeni ticari i\u015f birli\u011fi imkanlar\u0131 sunarken end\u00fcstrinin en g\u00fcncel ak\u0131mlar\u0131n\u0131 tek bir \u00e7at\u0131 alt\u0131nda toplayacak. Ge\u00e7ti\u011fimiz y\u0131l 114 farkl\u0131 \u00fclkeden 13 bin 314 profesyoneli a\u011f\u0131rlayan fuar, bu d\u00f6nemde de geni\u015f kapsam\u0131 sayesinde yeni ortakl\u0131klar\u0131n kurulmas\u0131na arac\u0131l\u0131k edecek.<\/strong><\/p>\n\n\n\n

D\u00fcnya genelinde ekonominin pek \u00e7ok dal\u0131n\u0131 kapsayan 50\u2019den fazla organizasyona imza atan ICA Events<\/strong>, Avrasya\u2019n\u0131n g\u00fczellik alan\u0131ndaki en b\u00fcy\u00fck zirvelerinden biri olan 21. BeautyEurasia: Uluslararas\u0131 Kozmetik, G\u00fczellik, Kuaf\u00f6r, Ambalaj, Hammadde, Hijyen ve Private Label Fuar\u0131<\/strong>\u2019n\u0131 2\u20134 Eyl\u00fcl<\/strong> tarihleri aras\u0131nda d\u00fczenleyecek. Mevcut b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn yan\u0131 s\u0131ra kat\u0131l\u0131mc\u0131lar\u0131na nitelikli ticari a\u011flar, hedef odakl\u0131 B2B g\u00f6r\u00fc\u015fmeler ve y\u00fcksek ticari verimlilik de sa\u011flayan fuar, \u0130stanbul Fuar Merkezi\u2019nde yaratt\u0131\u011f\u0131 k\u00fcresel \u00e7e\u015fitlilikle bu y\u0131l da somut ticari \u00e7\u0131kt\u0131lar sa\u011flayacak.<\/p>\n\n\n\n

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G\u00fczellik sekt\u00f6r\u00fcn\u00fcn T\u00fcrkiye\u2019deki hacmi 2025 y\u0131l\u0131nda 217 milyar TL\u2019ye ula\u015ft\u0131<\/strong><\/p>\n\n\n\n

G\u00fczellik end\u00fcstrisinin, ki\u015fiye \u00f6zel teknolojik imkanlar ve artan sa\u011fl\u0131kl\u0131 ya\u015fam bilinciyle beraber s\u00fcrekli bir geli\u015fim i\u00e7erisinde oldu\u011funu ifade eden BeautyEurasia: Uluslararas\u0131 Kozmetik, G\u00fczellik, Kuaf\u00f6r, Ambalaj, Hammadde, Hijyen ve Private Label Fuar\u0131 Direkt\u00f6r\u00fc Filiz Mehmedova<\/strong>, \u201cMarkalardan \u00fcreticilere ve t\u00fcketicilere kadar bir b\u00fct\u00fcn te\u015fkil eden g\u00fczellik sekt\u00f6r\u00fc hem yerel hem de k\u00fcresel \u00f6l\u00e7ekte geli\u015fimini s\u00fcrd\u00fcr\u00fcyor. Bug\u00fcn d\u00fcnya \u00e7ap\u0131nda yakla\u015f\u0131k 290 milyar Euro\u2019luk bir b\u00fcy\u00fckl\u00fc\u011fe eri\u015fen g\u00fczellik sekt\u00f6r\u00fc, 4,2 milyar civar\u0131nda potansiyel kullan\u0131c\u0131ya ula\u015f\u0131yor. Di\u011fer taraftan T\u00fcrkiye piyasas\u0131 da son d\u00f6nemde end\u00fcstrinin en h\u0131zl\u0131 ivme kazanan b\u00f6lgelerinden biri olarak dikkat \u00e7ekiyor. 2025 y\u0131l\u0131 itibar\u0131yla T\u00fcrkiye\u2019deki g\u00fczellik pazar\u0131n\u0131n hacmi 217 milyar TL seviyesine \u00e7\u0131karken, dijital platformlar\u0131n etkisi sekt\u00f6r\u00fcn geni\u015flemesinde giderek daha kritik bir rol oynamaya ba\u015fl\u0131yor. 20 y\u0131l\u0131 a\u015fk\u0131n bir tecr\u00fcbeye sahip olan BeautyEurasia ise yaln\u0131zca fiziksel \u00f6l\u00e7e\u011fiyle de\u011fil, sundu\u011fu kaliteli i\u015f ba\u011flant\u0131lar\u0131, stratejik B2B bulu\u015fmalar\u0131 ve ticari verimlili\u011fiyle \u00f6n plana \u00e7\u0131k\u0131yor. Organizasyonumuzun k\u00fcresel eri\u015fimi yerel pazar bilgisiyle harmanlayan yap\u0131s\u0131, sekt\u00f6rdeki etkili ortakl\u0131klar\u0131n tesis edilmesine olanak tan\u0131yor.\u201d a\u00e7\u0131klamas\u0131nda bulundu.<\/p>\n\n\n\n

Standart kal\u0131plar\u0131n \u00f6tesinde bir fuar<\/strong><\/p>\n\n\n\n

Fuar\u0131n ge\u00e7ti\u011fimiz y\u0131l ger\u00e7ekle\u015ftirilen bulu\u015fmas\u0131nda k\u00fcresel etkisini bir kez daha kan\u0131tlad\u0131\u011f\u0131n\u0131 belirten Mehmedova, \u015fu verileri payla\u015ft\u0131: \u201cD\u00fcnya genelindeki ekonomik dalgalanmalara ra\u011fmen fuar\u0131m\u0131z ge\u00e7ti\u011fimiz y\u0131l da ba\u015far\u0131l\u0131 bir grafik sergilemeyi ba\u015fard\u0131. Toplamda 114 \u00fclkeden 13 bin 314 profesyonel isim fuar\u0131m\u0131z\u0131 ziyaret ederken, bu kitlenin 3 bin 406\u2019s\u0131n\u0131 yabanc\u0131 konuklar olu\u015fturdu. Bununla birlikte 180\u2019i yurt d\u0131\u015f\u0131ndan gelen toplam 302 kat\u0131l\u0131mc\u0131n\u0131n yer ald\u0131\u011f\u0131 organizasyonda i\u015f hacmi 305 milyon Euro\u2019ya ula\u015f\u0131rken, kat\u0131l\u0131mc\u0131 ba\u015f\u0131na ortalama 1 milyon Euro\u2019luk bir ticaret hacmi olu\u015fturduk. Ayr\u0131ca BeautyEurasia, basit bir \u00fcr\u00fcn sergileme alan\u0131n\u0131n \u00e7ok \u00f6tesinde, \u00f6l\u00e7\u00fclebilir ticari ba\u015far\u0131lar \u00fcreten bir platform olma niteli\u011fi ta\u015f\u0131yor. Bu do\u011frultuda ge\u00e7ti\u011fimiz sene bin 486 sipari\u015f ve \u00f6n protokole imza at\u0131l\u0131rken, kat\u0131l\u0131mc\u0131 kurumlar ile uluslararas\u0131 sat\u0131n almac\u0131lar aras\u0131nda do\u011frudan ticari k\u00f6pr\u00fcler kuruldu. Ek olarak fuar s\u00fcresince 5 binden fazla B2B g\u00f6r\u00fc\u015fme ger\u00e7ekle\u015ftirildi. Bu sayede uzun vadeli ticari ortakl\u0131klar\u0131n kurulmas\u0131na \u00e7ok de\u011ferli bir katk\u0131 sunulmu\u015f oldu. Bu y\u0131l da d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndan sekt\u00f6r\u00fcn \u00f6nc\u00fc isimlerini bir araya getirirken kalite odakl\u0131 vizyonumuzu koruyarak; T\u00fcrkiye, Avrasya, Orta Do\u011fu, Balkanlar ve BDT pazarlar\u0131na giri\u015f yapmak isteyen profesyoneller i\u00e7in stratejik bir merkez olmaya devam edece\u011fiz.\u201d<\/p>\n\n\n\n

ICA Events Hakk\u0131nda<\/u><\/strong><\/p>\n\n\n\n

Yap\u0131, turizm, kozmetik, g\u0131da, rayl\u0131 sistemler ve lojistik sekt\u00f6rlerinde T\u00fcrkiye\u2019nin \u00f6nde gelen fuarlar\u0131n\u0131 d\u00fczenleyen ICA T\u00fcrkiye g\u00fcc\u00fcn\u00fc, fuarc\u0131l\u0131k sekt\u00f6r\u00fcndeki g\u00fc\u00e7l\u00fc k\u00fcresel a\u011f\u0131n\u0131 i\u00e7inde yer ald\u0131\u011f\u0131 her bir sekt\u00f6re aktararak, d\u00fczenledi\u011fi fuarlarda yeni i\u015f, i\u015f birli\u011fi ve sat\u0131n alma f\u0131rsatlar\u0131 yarat\u0131yor, bu sekt\u00f6rlerin geli\u015fmesine katk\u0131da bulunuyor….<\/p>\n\n\n\n

Ayr\u0131nt\u0131l\u0131 Bilgi ve \u0130leti\u015fim \u0130\u00e7in;<\/u><\/strong><\/p>\n\n\n\n

Ahmet Do\u011fan
Medya Direkt\u00f6r\u00fc<\/strong><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Avrasya co\u011frafyas\u0131n\u0131n en kapsaml\u0131 uluslararas\u0131 g\u00fczellik, kozmetik ve sa\u00e7 bak\u0131m\u0131 etkinliklerinden biri olan \u201cBeautyEurasia: Uluslararas\u0131 Kozmetik, G\u00fczellik, Kuaf\u00f6r, Ambalaj, Hammadde, Hijyen ve Private Label Fuar\u0131\u201d, 2\u20134 Eyl\u00fcl 2026 tarihleri aras\u0131nda 21\u2019inci kez kap\u0131lar\u0131n\u0131 a\u00e7acak. ICA Events organizat\u00f6rl\u00fc\u011f\u00fcnde \u0130stanbul Fuar Merkezi\u2019nde ger\u00e7ekle\u015ftirilecek organizasyon, yerli ve yabanc\u0131 sekt\u00f6r temsilcilerine yeni ticari i\u015f birli\u011fi imkanlar\u0131 sunarken end\u00fcstrinin en g\u00fcncel ak\u0131mlar\u0131n\u0131 tek bir \u00e7at\u0131 alt\u0131nda toplayacak. Ge\u00e7ti\u011fimiz y\u0131l 114 farkl\u0131 \u00fclkeden 13 bin 314 profesyoneli a\u011f\u0131rlayan fuar, bu d\u00f6nemde de geni\u015f kapsam\u0131 sayesinde yeni ortakl\u0131klar\u0131n kurulmas\u0131na arac\u0131l\u0131k edecek. D\u00fcnya genelinde ekonominin pek \u00e7ok dal\u0131n\u0131 kapsayan 50\u2019den fazla organizasyona imza atan ICA Events, Avrasya\u2019n\u0131n g\u00fczellik alan\u0131ndaki en b\u00fcy\u00fck zirvelerinden biri olan 21. BeautyEurasia: Uluslararas\u0131 Kozmetik, G\u00fczellik, Kuaf\u00f6r, Ambalaj, Hammadde, Hijyen ve Private Label Fuar\u0131\u2019n\u0131 2\u20134 Eyl\u00fcl tarihleri aras\u0131nda d\u00fczenleyecek. Mevcut b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn yan\u0131 s\u0131ra kat\u0131l\u0131mc\u0131lar\u0131na nitelikli ticari a\u011flar, hedef odakl\u0131 B2B g\u00f6r\u00fc\u015fmeler ve y\u00fcksek ticari verimlilik de sa\u011flayan fuar, \u0130stanbul Fuar Merkezi\u2019nde yaratt\u0131\u011f\u0131 k\u00fcresel \u00e7e\u015fitlilikle bu y\u0131l da somut ticari \u00e7\u0131kt\u0131lar sa\u011flayacak. G\u00fczellik sekt\u00f6r\u00fcn\u00fcn T\u00fcrkiye\u2019deki hacmi 2025 y\u0131l\u0131nda 217 milyar TL\u2019ye ula\u015ft\u0131 G\u00fczellik end\u00fcstrisinin, ki\u015fiye \u00f6zel teknolojik imkanlar ve artan sa\u011fl\u0131kl\u0131 ya\u015fam bilinciyle beraber s\u00fcrekli bir geli\u015fim i\u00e7erisinde oldu\u011funu ifade eden BeautyEurasia: Uluslararas\u0131 Kozmetik, G\u00fczellik, Kuaf\u00f6r, Ambalaj, Hammadde, Hijyen ve Private Label Fuar\u0131 Direkt\u00f6r\u00fc Filiz Mehmedova, \u201cMarkalardan \u00fcreticilere ve t\u00fcketicilere kadar bir b\u00fct\u00fcn te\u015fkil eden g\u00fczellik sekt\u00f6r\u00fc hem yerel hem de k\u00fcresel \u00f6l\u00e7ekte geli\u015fimini s\u00fcrd\u00fcr\u00fcyor. Bug\u00fcn d\u00fcnya \u00e7ap\u0131nda yakla\u015f\u0131k 290 milyar Euro\u2019luk bir b\u00fcy\u00fckl\u00fc\u011fe eri\u015fen g\u00fczellik sekt\u00f6r\u00fc, 4,2 milyar civar\u0131nda potansiyel kullan\u0131c\u0131ya ula\u015f\u0131yor. Di\u011fer taraftan T\u00fcrkiye piyasas\u0131 da son d\u00f6nemde end\u00fcstrinin en h\u0131zl\u0131 ivme kazanan b\u00f6lgelerinden biri olarak dikkat \u00e7ekiyor. 2025 y\u0131l\u0131 itibar\u0131yla T\u00fcrkiye\u2019deki g\u00fczellik pazar\u0131n\u0131n hacmi 217 milyar TL seviyesine \u00e7\u0131karken, dijital platformlar\u0131n etkisi sekt\u00f6r\u00fcn geni\u015flemesinde giderek daha kritik bir rol oynamaya ba\u015fl\u0131yor. 20 y\u0131l\u0131 a\u015fk\u0131n bir tecr\u00fcbeye sahip olan BeautyEurasia ise yaln\u0131zca fiziksel \u00f6l\u00e7e\u011fiyle de\u011fil, sundu\u011fu kaliteli i\u015f ba\u011flant\u0131lar\u0131, stratejik B2B bulu\u015fmalar\u0131 ve ticari verimlili\u011fiyle \u00f6n plana \u00e7\u0131k\u0131yor. Organizasyonumuzun k\u00fcresel eri\u015fimi yerel pazar bilgisiyle harmanlayan yap\u0131s\u0131, sekt\u00f6rdeki etkili ortakl\u0131klar\u0131n tesis edilmesine olanak tan\u0131yor.\u201d a\u00e7\u0131klamas\u0131nda bulundu. Standart kal\u0131plar\u0131n \u00f6tesinde bir fuar Fuar\u0131n ge\u00e7ti\u011fimiz y\u0131l ger\u00e7ekle\u015ftirilen bulu\u015fmas\u0131nda k\u00fcresel etkisini bir kez daha kan\u0131tlad\u0131\u011f\u0131n\u0131 belirten Mehmedova, \u015fu verileri payla\u015ft\u0131: \u201cD\u00fcnya genelindeki ekonomik dalgalanmalara ra\u011fmen fuar\u0131m\u0131z ge\u00e7ti\u011fimiz y\u0131l da ba\u015far\u0131l\u0131 bir grafik sergilemeyi ba\u015fard\u0131. Toplamda 114 \u00fclkeden 13 bin 314 profesyonel isim fuar\u0131m\u0131z\u0131 ziyaret ederken, bu kitlenin 3 bin 406\u2019s\u0131n\u0131 yabanc\u0131 konuklar olu\u015fturdu. Bununla birlikte 180\u2019i yurt d\u0131\u015f\u0131ndan gelen toplam 302 kat\u0131l\u0131mc\u0131n\u0131n yer ald\u0131\u011f\u0131 organizasyonda i\u015f hacmi 305 milyon Euro\u2019ya ula\u015f\u0131rken, kat\u0131l\u0131mc\u0131 ba\u015f\u0131na ortalama 1 milyon Euro\u2019luk bir ticaret hacmi olu\u015fturduk. Ayr\u0131ca BeautyEurasia, basit bir \u00fcr\u00fcn sergileme alan\u0131n\u0131n \u00e7ok \u00f6tesinde, \u00f6l\u00e7\u00fclebilir ticari ba\u015far\u0131lar \u00fcreten bir platform olma niteli\u011fi ta\u015f\u0131yor. Bu do\u011frultuda ge\u00e7ti\u011fimiz sene bin 486 sipari\u015f ve \u00f6n protokole imza at\u0131l\u0131rken, kat\u0131l\u0131mc\u0131 kurumlar ile uluslararas\u0131 sat\u0131n almac\u0131lar aras\u0131nda do\u011frudan ticari k\u00f6pr\u00fcler kuruldu. Ek olarak fuar s\u00fcresince 5 binden fazla B2B g\u00f6r\u00fc\u015fme ger\u00e7ekle\u015ftirildi. Bu sayede uzun vadeli ticari ortakl\u0131klar\u0131n kurulmas\u0131na \u00e7ok de\u011ferli bir katk\u0131 sunulmu\u015f oldu. Bu y\u0131l da d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndan sekt\u00f6r\u00fcn \u00f6nc\u00fc isimlerini bir araya getirirken kalite odakl\u0131 vizyonumuzu koruyarak; T\u00fcrkiye, Avrasya, Orta Do\u011fu, Balkanlar ve BDT pazarlar\u0131na giri\u015f yapmak isteyen profesyoneller i\u00e7in stratejik bir merkez olmaya devam edece\u011fiz.\u201d ICA Events Hakk\u0131nda Yap\u0131, turizm, kozmetik, g\u0131da, rayl\u0131 sistemler ve lojistik sekt\u00f6rlerinde T\u00fcrkiye\u2019nin \u00f6nde gelen fuarlar\u0131n\u0131 d\u00fczenleyen ICA T\u00fcrkiye g\u00fcc\u00fcn\u00fc, fuarc\u0131l\u0131k sekt\u00f6r\u00fcndeki g\u00fc\u00e7l\u00fc k\u00fcresel a\u011f\u0131n\u0131 i\u00e7inde yer ald\u0131\u011f\u0131…<\/p>\n","protected":false},"author":7,"featured_media":5109,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,2],"tags":[],"class_list":["post-5100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","category-manset"],"_links":{"self":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts\/5100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5100"}],"version-history":[{"count":2,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts\/5100\/revisions"}],"predecessor-version":[{"id":5111,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts\/5100\/revisions\/5111"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/media\/5109"}],"wp:attachment":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}