{"id":5096,"date":"2026-07-27T19:16:51","date_gmt":"2026-07-27T16:16:51","guid":{"rendered":"https:\/\/tr.sektorturk.com\/?p=5096"},"modified":"2026-07-27T19:17:11","modified_gmt":"2026-07-27T16:17:11","slug":"yazin-dinleyici-derinligi-artarak-ses-tuketimi-sekil-degistiriyor-dinleme-oranlari-yuzde-54e-kadar-yukseliyor","status":"publish","type":"post","link":"https:\/\/tr.sektorturk.com\/?p=5096","title":{"rendered":"Yaz\u0131n dinleyici derinli\u011fi artarak ses t\u00fcketimi \u015fekil de\u011fi\u015ftiriyor, dinleme oranlar\u0131 y\u00fczde 54\u2019e kadar y\u00fckseliyor !"},"content":{"rendered":"\n

T\u00fcrkiye\u2019nin en \u00e7ok dinlenen radyolar\u0131n\u0131 b\u00fcnyesinde bar\u0131nd\u0131ran dijital ses platformu Karnaval, uluslararas\u0131 ses t\u00fcketimi ara\u015ft\u0131rmalar\u0131ndan yola \u00e7\u0131karak markalar ve reklamverenler i\u00e7in yaz d\u00f6nemi ses stratejilerini analiz etti. Veriler, yaz aylar\u0131nda dijital ses t\u00fcketiminin azalmad\u0131\u011f\u0131n\u0131; tam aksine ev d\u0131\u015f\u0131na, mobil cihazlara kayarak \u201cdaha derin ve uzun s\u00fcreli\u201d bir hal ald\u0131\u011f\u0131n\u0131 ve dinlenme oran\u0131n\u0131n y\u00fczde 54\u2019lere kadar y\u00fckseldi\u011fini g\u00f6steriyor. \u00d6zellikle podcast taraf\u0131nda 15-24 ya\u015f aras\u0131 gen\u00e7 kitlenin t\u00fcketimi yaz\u0131n zirveye ula\u015f\u0131yor.<\/strong><\/p>\n\n\n\n

T\u00fcrkiye\u2019nin lider dijital ses platformu Karnaval<\/strong>, ses t\u00fcketimi analizini yay\u0131mlad\u0131. Yaz aylar\u0131nda dijital ses t\u00fcketiminin artt\u0131\u011f\u0131n\u0131 ve hatta ev d\u0131\u015f\u0131yla mobil cihazlara kayarak \u201cdinleme derinli\u011fi\u201d kazand\u0131\u011f\u0131n\u0131 ortaya koyan veriler, dinleme s\u00fcrelerinin de artt\u0131\u011f\u0131n\u0131 ortaya koyuyor. Canl\u0131 radyo y\u00fczde 64\u2019l\u00fck payla pop\u00fclerli\u011fini korurken \u00f6zellikle 15-24 ya\u015f aras\u0131 gen\u00e7 kitlenin podcast t\u00fcketimi, yaz aylar\u0131nda zirveye ula\u015f\u0131yor.<\/p>\n\n\n\n

Canl\u0131 radyo h\u00e2l\u00e2 dinleme deneyiminin en pop\u00fcler arac\u0131<\/strong><\/p>\n\n\n\n

Sesli i\u00e7erik dinlemeye ayr\u0131lan s\u00fcrenin b\u00fcy\u00fck k\u0131sm\u0131n\u0131 canl\u0131 radyonun domine etti\u011fini vurgulayan Karnaval CEO\u2019su Burak Can<\/strong>, \u201cT\u00fcm yeti\u015fkinler i\u00e7in canl\u0131 radyo, sesli dinleme al\u0131\u015fkanl\u0131klar\u0131nda bask\u0131n bir paya sahip. Dinleme saatlerinin y\u00fczde 64\u2019\u00fc bu ses t\u00fcr\u00fcyle ge\u00e7irilirken bunu y\u00fczde 18 ile iste\u011fe ba\u011fl\u0131 m\u00fczik ak\u0131\u015f\u0131, y\u00fczde 8 ile podcast\u2019ler, y\u00fczde 5 ile ki\u015fisel m\u00fczik koleksiyonu, y\u00fczde 3 ile sesli kitaplar ve y\u00fczde 2 ile tekrar dinlenen radyo yay\u0131nlar\u0131 izliyor. \u0130ster evde ister d\u0131\u015far\u0131da olsun canl\u0131 radyo i\u00e7erikleri, g\u00fcnl\u00fck i\u015flerimizin \u00e7o\u011funda bize m\u00fckemmel bir e\u015flik\u00e7i oluyor. Dinleme s\u00fcresinin y\u00fczde 44\u2019\u00fc ba\u015fkalar\u0131yla birlikte vakit ge\u00e7irirken ger\u00e7ekle\u015fiyor. Bu noktada dinleme saatlerinin y\u00fczde 60\u2019\u0131 araba s\u00fcrerken\/seyahat ederken, dinlenirken veya \u00e7al\u0131\u015f\u0131rken ge\u00e7iyor.\u201d dedi.<\/p>\n\n\n\n

Gen\u00e7 ku\u015fak iste\u011fe ba\u011fl\u0131 m\u00fczik dinliyor<\/strong><\/p>\n\n\n\n

\u0130ste\u011fe ba\u011fl\u0131 m\u00fczi\u011fin g\u00fcn\u00fcm\u00fcz dinleyicisinin her zaman ve her yerde yan\u0131nda olan bir e\u015flik\u00e7i oldu\u011funu ifade eden Can, \u015fu bilgileri payla\u015ft\u0131: \u201cYeti\u015fkin dinleyici kitlesini g\u00f6z \u00f6n\u00fcne ald\u0131\u011f\u0131m\u0131zda y\u00fczde 38\u2019lik bir kesimin iste\u011fe ba\u011fl\u0131 m\u00fczik hizmetlerini kulland\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. \u0130ste\u011fe ba\u011fl\u0131 m\u00fczik hizmeti kullan\u0131c\u0131lar\u0131n\u0131n y\u00fczde 75\u2019i ise reklam i\u00e7ermeyen bir premium hizmet kullan\u0131yor. Dinleme pay\u0131n\u0131n cihazlara g\u00f6re da\u011f\u0131l\u0131m\u0131nda ise y\u00fczde 66 ile ak\u0131ll\u0131 telefon, y\u00fczde 16 ile ak\u0131ll\u0131 hoparl\u00f6r, y\u00fczde 13 ile bilgisayar yer al\u0131yor. Bunun yan\u0131nda m\u00fczik dinleme h\u00e2l\u00e2 \u00e7o\u011funlukla tek ba\u015f\u0131na (y\u00fczde 71) ger\u00e7ekle\u015fiyor ve dinleme yerleri aras\u0131nda y\u00fczde 46 ile ev yer al\u0131rken ev d\u0131\u015f\u0131 dinlemenin pay\u0131 y\u00fczde 54 olarak konumlan\u0131yor. Burada bir di\u011fer dikkat \u00e7eken nokta da dinleyici kitlesinin ya\u015f\u0131. Dinleyici profili genellikle gen\u00e7 yeti\u015fkinlerden olu\u015fuyor ve y\u00fczde 50\u2019si 35 ya\u015f\u0131n alt\u0131nda, y\u00fczde 25\u2019i de 25 ya\u015f\u0131n alt\u0131nda yer al\u0131yor.\u201d<\/p>\n\n\n\n

Haftal\u0131k podcast dinleme s\u00fcresi ortalama dokuz saat<\/strong><\/p>\n\n\n\n

Podcast dinleme al\u0131\u015fkanl\u0131\u011f\u0131n\u0131n giderek daha pop\u00fcler hale geldi\u011fini belirten Can, \u201cHaftal\u0131k podcast dinleme s\u00fcresi ki\u015fi ba\u015f\u0131na ortalama dokuz saate ula\u015fm\u0131\u015f durumda. \u00d6zellikle podcast taraf\u0131nda 15-24 ya\u015f aras\u0131 gen\u00e7 kitlenin t\u00fcketiminin yaz\u0131n zirveye ula\u015ft\u0131\u011f\u0131n\u0131 g\u00f6zlemliyoruz. Podcast\u2019ler y\u00fczde 71 oranla ak\u0131ll\u0131 telefonlardaki uygulamalar arac\u0131l\u0131\u011f\u0131yla dinlenirken bilgisayarlar y\u00fczde 12, tabletler y\u00fczde 4 ve ak\u0131ll\u0131 hoparl\u00f6rler y\u00fczde 4 yer kapl\u0131yor.\u201d ifadelerini kulland\u0131.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Karnaval Hakk\u0131nda<\/u><\/strong><\/p>\n\n\n\n

T\u00fcrkiye\u2019nin en b\u00fcy\u00fck dijital ses platformu olan Karnaval; S\u00fcper FM, Metro FM, JoyT\u00fcrk, Virgin Radio T\u00fcrkiye ve JoyFM gibi T\u00fcrkiye\u2019nin en \u00e7ok dinlenen ulusal radyo frekanslar\u0131n\u0131n yan\u0131 s\u0131ra, farkl\u0131 m\u00fczik zevklerine hitap eden 30\u2019a yak\u0131n dijital radyo ve 12 farkl\u0131 konuda haz\u0131rlanm\u0131\u015f podcast serileriyle dijital ses d\u00fcnyas\u0131na y\u00f6n vermektedir. M\u00fczikten ileti\u015fime kadar sesin ya\u015fam\u0131n farkl\u0131 noktalar\u0131na dokunan halini geli\u015ftirdi\u011fi \u201cVoice2Be\u201d kavram\u0131 \u00fczerinden yeniden tan\u0131mlayan grup, Triton Digital Webcast Metrics’e g\u00f6re d\u00fcnyan\u0131n en \u00e7ok dinlenen dijital ses platformlar\u0131 aras\u0131nda yer almaktad\u0131r. 2024 y\u0131l\u0131nda ger\u00e7ekle\u015ftirdi\u011fi teknoloji yat\u0131r\u0131mlar\u0131yla \u201cKarnaval\u2019\u0131 Ba\u015flat, Canl\u0131 Kal\u201d mottosu ile ses d\u00fcnyas\u0131nda yeni bir d\u00f6nemin kap\u0131lar\u0131n\u0131 aralayan grup, reklam verenlere, U.S. Media Ratings Council taraf\u0131ndan akredite edilen Webcast Metrics \u00f6l\u00e7\u00fcmlemesi ile dijital eri\u015fim verileri sa\u011flamaktad\u0131r. Dijital audio, display ve preroll video, native reklamlar ve m\u00fc\u015fterilerine \u00f6zel podcast ve dijital radyo projeleri ile hedef kitleye uygun \u00e7ok say\u0131da reklam modeli de sunmaktad\u0131r.<\/p>\n\n\n\n

Ayr\u0131nt\u0131l\u0131 Bilgi ve \u0130leti\u015fim \u0130\u00e7in;<\/u><\/strong><\/p>\n\n\n\n

Ahmet Do\u011fan
Medya Direkt\u00f6r\u00fc
<\/strong>
Adres:<\/strong> Me\u015frutiyet Caddesi No:100\/1 \u015ei\u015fhane\/Beyo\u011flu
Tel:<\/strong> 0212 255 00 12
Gsm:<\/strong>0536 892 88 21
http:\/\/www.brandworks.com.tr<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye\u2019nin en \u00e7ok dinlenen radyolar\u0131n\u0131 b\u00fcnyesinde bar\u0131nd\u0131ran dijital ses platformu Karnaval, uluslararas\u0131 ses t\u00fcketimi ara\u015ft\u0131rmalar\u0131ndan yola \u00e7\u0131karak markalar ve reklamverenler i\u00e7in yaz d\u00f6nemi ses stratejilerini analiz etti. Veriler, yaz aylar\u0131nda dijital ses t\u00fcketiminin azalmad\u0131\u011f\u0131n\u0131; tam aksine ev d\u0131\u015f\u0131na, mobil cihazlara kayarak \u201cdaha derin ve uzun s\u00fcreli\u201d bir hal ald\u0131\u011f\u0131n\u0131 ve dinlenme oran\u0131n\u0131n y\u00fczde 54\u2019lere kadar y\u00fckseldi\u011fini g\u00f6steriyor. \u00d6zellikle podcast taraf\u0131nda 15-24 ya\u015f aras\u0131 gen\u00e7 kitlenin t\u00fcketimi yaz\u0131n zirveye ula\u015f\u0131yor. T\u00fcrkiye\u2019nin lider dijital ses platformu Karnaval, ses t\u00fcketimi analizini yay\u0131mlad\u0131. Yaz aylar\u0131nda dijital ses t\u00fcketiminin artt\u0131\u011f\u0131n\u0131 ve hatta ev d\u0131\u015f\u0131yla mobil cihazlara kayarak \u201cdinleme derinli\u011fi\u201d kazand\u0131\u011f\u0131n\u0131 ortaya koyan veriler, dinleme s\u00fcrelerinin de artt\u0131\u011f\u0131n\u0131 ortaya koyuyor. Canl\u0131 radyo y\u00fczde 64\u2019l\u00fck payla pop\u00fclerli\u011fini korurken \u00f6zellikle 15-24 ya\u015f aras\u0131 gen\u00e7 kitlenin podcast t\u00fcketimi, yaz aylar\u0131nda zirveye ula\u015f\u0131yor. Canl\u0131 radyo h\u00e2l\u00e2 dinleme deneyiminin en pop\u00fcler arac\u0131 Sesli i\u00e7erik dinlemeye ayr\u0131lan s\u00fcrenin b\u00fcy\u00fck k\u0131sm\u0131n\u0131 canl\u0131 radyonun domine etti\u011fini vurgulayan Karnaval CEO\u2019su Burak Can, \u201cT\u00fcm yeti\u015fkinler i\u00e7in canl\u0131 radyo, sesli dinleme al\u0131\u015fkanl\u0131klar\u0131nda bask\u0131n bir paya sahip. Dinleme saatlerinin y\u00fczde 64\u2019\u00fc bu ses t\u00fcr\u00fcyle ge\u00e7irilirken bunu y\u00fczde 18 ile iste\u011fe ba\u011fl\u0131 m\u00fczik ak\u0131\u015f\u0131, y\u00fczde 8 ile podcast\u2019ler, y\u00fczde 5 ile ki\u015fisel m\u00fczik koleksiyonu, y\u00fczde 3 ile sesli kitaplar ve y\u00fczde 2 ile tekrar dinlenen radyo yay\u0131nlar\u0131 izliyor. \u0130ster evde ister d\u0131\u015far\u0131da olsun canl\u0131 radyo i\u00e7erikleri, g\u00fcnl\u00fck i\u015flerimizin \u00e7o\u011funda bize m\u00fckemmel bir e\u015flik\u00e7i oluyor. Dinleme s\u00fcresinin y\u00fczde 44\u2019\u00fc ba\u015fkalar\u0131yla birlikte vakit ge\u00e7irirken ger\u00e7ekle\u015fiyor. Bu noktada dinleme saatlerinin y\u00fczde 60\u2019\u0131 araba s\u00fcrerken\/seyahat ederken, dinlenirken veya \u00e7al\u0131\u015f\u0131rken ge\u00e7iyor.\u201d dedi. Gen\u00e7 ku\u015fak iste\u011fe ba\u011fl\u0131 m\u00fczik dinliyor \u0130ste\u011fe ba\u011fl\u0131 m\u00fczi\u011fin g\u00fcn\u00fcm\u00fcz dinleyicisinin her zaman ve her yerde yan\u0131nda olan bir e\u015flik\u00e7i oldu\u011funu ifade eden Can, \u015fu bilgileri payla\u015ft\u0131: \u201cYeti\u015fkin dinleyici kitlesini g\u00f6z \u00f6n\u00fcne ald\u0131\u011f\u0131m\u0131zda y\u00fczde 38\u2019lik bir kesimin iste\u011fe ba\u011fl\u0131 m\u00fczik hizmetlerini kulland\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. \u0130ste\u011fe ba\u011fl\u0131 m\u00fczik hizmeti kullan\u0131c\u0131lar\u0131n\u0131n y\u00fczde 75\u2019i ise reklam i\u00e7ermeyen bir premium hizmet kullan\u0131yor. Dinleme pay\u0131n\u0131n cihazlara g\u00f6re da\u011f\u0131l\u0131m\u0131nda ise y\u00fczde 66 ile ak\u0131ll\u0131 telefon, y\u00fczde 16 ile ak\u0131ll\u0131 hoparl\u00f6r, y\u00fczde 13 ile bilgisayar yer al\u0131yor. Bunun yan\u0131nda m\u00fczik dinleme h\u00e2l\u00e2 \u00e7o\u011funlukla tek ba\u015f\u0131na (y\u00fczde 71) ger\u00e7ekle\u015fiyor ve dinleme yerleri aras\u0131nda y\u00fczde 46 ile ev yer al\u0131rken ev d\u0131\u015f\u0131 dinlemenin pay\u0131 y\u00fczde 54 olarak konumlan\u0131yor. Burada bir di\u011fer dikkat \u00e7eken nokta da dinleyici kitlesinin ya\u015f\u0131. Dinleyici profili genellikle gen\u00e7 yeti\u015fkinlerden olu\u015fuyor ve y\u00fczde 50\u2019si 35 ya\u015f\u0131n alt\u0131nda, y\u00fczde 25\u2019i de 25 ya\u015f\u0131n alt\u0131nda yer al\u0131yor.\u201d Haftal\u0131k podcast dinleme s\u00fcresi ortalama dokuz saat Podcast dinleme al\u0131\u015fkanl\u0131\u011f\u0131n\u0131n giderek daha pop\u00fcler hale geldi\u011fini belirten Can, \u201cHaftal\u0131k podcast dinleme s\u00fcresi ki\u015fi ba\u015f\u0131na ortalama dokuz saate ula\u015fm\u0131\u015f durumda. \u00d6zellikle podcast taraf\u0131nda 15-24 ya\u015f aras\u0131 gen\u00e7 kitlenin t\u00fcketiminin yaz\u0131n zirveye ula\u015ft\u0131\u011f\u0131n\u0131 g\u00f6zlemliyoruz. Podcast\u2019ler y\u00fczde 71 oranla ak\u0131ll\u0131 telefonlardaki uygulamalar arac\u0131l\u0131\u011f\u0131yla dinlenirken bilgisayarlar y\u00fczde 12, tabletler y\u00fczde 4 ve ak\u0131ll\u0131 hoparl\u00f6rler y\u00fczde 4 yer kapl\u0131yor.\u201d ifadelerini kulland\u0131. Karnaval Hakk\u0131nda T\u00fcrkiye\u2019nin en b\u00fcy\u00fck dijital ses platformu olan Karnaval; S\u00fcper FM, Metro FM, JoyT\u00fcrk, Virgin Radio T\u00fcrkiye ve JoyFM gibi T\u00fcrkiye\u2019nin en \u00e7ok dinlenen ulusal radyo frekanslar\u0131n\u0131n yan\u0131 s\u0131ra, farkl\u0131 m\u00fczik zevklerine hitap eden 30\u2019a yak\u0131n dijital radyo ve 12 farkl\u0131 konuda haz\u0131rlanm\u0131\u015f podcast serileriyle dijital ses d\u00fcnyas\u0131na y\u00f6n vermektedir. M\u00fczikten ileti\u015fime kadar sesin ya\u015fam\u0131n farkl\u0131 noktalar\u0131na dokunan halini geli\u015ftirdi\u011fi \u201cVoice2Be\u201d kavram\u0131 \u00fczerinden yeniden tan\u0131mlayan grup, Triton Digital Webcast Metrics’e g\u00f6re d\u00fcnyan\u0131n en \u00e7ok dinlenen dijital ses platformlar\u0131 aras\u0131nda yer almaktad\u0131r. 2024 y\u0131l\u0131nda ger\u00e7ekle\u015ftirdi\u011fi teknoloji yat\u0131r\u0131mlar\u0131yla \u201cKarnaval\u2019\u0131 Ba\u015flat, Canl\u0131…<\/p>\n","protected":false},"author":7,"featured_media":5097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[261,1,2],"tags":[],"class_list":["post-5096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-basin-bultenleri","category-genel","category-manset"],"_links":{"self":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts\/5096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5096"}],"version-history":[{"count":1,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts\/5096\/revisions"}],"predecessor-version":[{"id":5099,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts\/5096\/revisions\/5099"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/media\/5097"}],"wp:attachment":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}