{"id":4804,"date":"2026-04-19T20:55:06","date_gmt":"2026-04-19T17:55:06","guid":{"rendered":"https:\/\/tr.sektorturk.com\/?p=4804"},"modified":"2026-04-19T20:55:24","modified_gmt":"2026-04-19T17:55:24","slug":"tuketicilerin-%74u-alisveris-yolculugunda-yapay-zekadan-yararlaniyor","status":"publish","type":"post","link":"https:\/\/tr.sektorturk.com\/?p=4804","title":{"rendered":"T\u00dcKET\u0130C\u0130LER\u0130N %74\u2019\u00dc ALI\u015eVER\u0130\u015e YOLCULU\u011eUNDA YAPAY ZEK\u00c2DAN YARARLANIYOR!"},"content":{"rendered":"\n<p><strong>YAPAY ZEK\u00c2,<\/strong><br><strong>HIZLI T\u00dcKET\u0130M \u00dcR\u00dcNLER\u0130NDE<\/strong><br><strong>B\u00dcY\u00dcMEN\u0130N KURALLARINI YEN\u0130DEN YAZIYOR\u2026<\/strong><\/p>\n\n\n\n<p><strong>T\u00dcKET\u0130C\u0130LER\u0130N %74\u2019\u00dc ALI\u015eVER\u0130\u015e YOLCULU\u011eUNDA YAPAY ZEK\u00c2DAN YARARLANIYOR!<\/strong><\/p>\n\n\n\n<p><strong>YAPAY ZEK\u00c2 SATIN ALMA KARARINI ETK\u0130L\u0130YOR!<\/strong><\/p>\n\n\n\n<p><strong>NIQ ve Kearney analizine g\u00f6re, yapay zek\u00e2n\u0131n inovasyonu ve \u00fcr\u00fcn ke\u015ffini yeniden \u015fekillendirmesiyle birlikte, bu alana yat\u0131r\u0131m yapan markalar pay kazan\u0131yor.<\/strong><\/p>\n\n\n\n<p>T\u00fcketici zek\u00e2s\u0131 alan\u0131nda global lider NielsenIQ, \u201cB\u00fcy\u00fcmenin Yeni S\u0131n\u0131rlar\u0131\u201d ba\u015fl\u0131kl\u0131 ara\u015ft\u0131rmas\u0131n\u0131 yay\u0131nlad\u0131. Kearney i\u015f birli\u011fiyle haz\u0131rlanan \u00e7al\u0131\u015fma, yapay zek\u00e2n\u0131n h\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnleri sekt\u00f6r\u00fcnde markalar\u0131n inovasyon ve faaliyet stratejilerini k\u00f6kl\u00fc \u015fekilde d\u00f6n\u00fc\u015ft\u00fcrd\u00fc\u011f\u00fcn\u00fc ortaya koyuyor. Bu d\u00f6n\u00fc\u015f\u00fcm; inovasyon, \u00fcr\u00fcn ke\u015ffi ve t\u00fcketicinin sat\u0131n alma yolculu\u011fu \u00fczerinde derin etkiler yarat\u0131yor.<\/p>\n\n\n\n<p>NIQ \u0130leti\u015fimden Sorumlu \u00dcst D\u00fczey Y\u00f6neticisi ve Global Pazarlama Lideri <strong><em>Marta Cyhan-Bowles, <\/em><\/strong>konuyla ilgili de\u011ferlendirmesinde \u015funlar\u0131 s\u00f6yl\u00fcyor: \u201cH\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnleri sekt\u00f6r\u00fcnde daha fazla veri, daha y\u00fcksek do\u011fruluk, daha h\u0131zl\u0131 etkinin g\u00fcndemde oldu\u011fu bir d\u00f6nemdeyiz. B\u00fcy\u00fck markalar\u0131n bug\u00fcne kadar b\u00fcy\u00fcme i\u00e7in kulland\u0131klar\u0131 ve kald\u0131ra\u00e7 etkisi yaratan birle\u015fme ve sat\u0131n almalar\u0131n art\u0131k eskisi kadar etkili olmad\u0131\u011f\u0131n\u0131 g\u00f6rmekteyiz. Bu stratejiler, s\u00fcrd\u00fcr\u00fclebilir ve uzun vadeli b\u00fcy\u00fcme i\u00e7in tek ba\u015f\u0131na yeterli de\u011fil.<\/p>\n\n\n\n<p>Stratejik de\u011fer yarat\u0131m\u0131 art\u0131k ge\u00e7mi\u015f \u00f6l\u00e7ek avantajlar\u0131ndan ziyade, yapay zek\u00e2 ile g\u00fc\u00e7lenen t\u00fcketici odakl\u0131 inovasyon kabiliyeti ve markalar\u0131n ak\u0131ll\u0131 platformlarda g\u00f6r\u00fcn\u00fcrl\u00fcklerini y\u00f6netme becerisine dayan\u0131yor.<\/p>\n\n\n\n<p>Yapay zek\u00e2 destekli h\u0131z ile derin t\u00fcketici anlay\u0131\u015f\u0131n\u0131, ak\u0131ll\u0131 sistem yetkinli\u011fini ve s\u00fcrekli \u00f6l\u00e7\u00fcmlemeyi bir araya getiren kurulu\u015flar ba\u015far\u0131ya ula\u015fmakta avantaj sa\u011flayacakt\u0131r.\u201d<\/p>\n\n\n\n<p><strong>Yapay Zek\u00e2 Sekt\u00f6rde T\u00fcm Firmalara Farkl\u0131 F\u0131rsatlar Sunuyor\u2026<\/strong><\/p>\n\n\n\n<p>Yapay zek\u00e2; konsept testinden form\u00fcl optimizasyonuna, yarat\u0131c\u0131 i\u00e7erik \u00fcretiminden senaryo modellemeye kadar ge\u00e7mi\u015fte y\u00fcksek yat\u0131r\u0131m gerektiren yetkinlikleri eri\u015filebilir hale getiriyor. Y\u00fckseli\u015fteki markalar, bu ara\u00e7lar\u0131 kullanarak h\u0131zl\u0131 hareket etme, dijital liderlik ve g\u00fcncel t\u00fcketici trendlerine odaklanma gibi g\u00fc\u00e7l\u00fc y\u00f6nlerini daha da peki\u015ftiriyor.<\/p>\n\n\n\n<p>NielsenIQ verileri; \u00f6zellikle evcil hayvan bak\u0131m\u0131, ki\u015fisel bak\u0131m, sa\u011fl\u0131k ve iyi ya\u015fam gibi, yapay zek\u00e2 destekli inovasyon ve ke\u015ffin h\u0131z kazand\u0131\u011f\u0131 kategorilerde yeni markalar\u0131n \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Ayn\u0131 zamanda t\u00fcketici davran\u0131\u015flar\u0131nda da h\u0131zl\u0131 bir de\u011fi\u015fim ya\u015fan\u0131yor.<\/p>\n\n\n\n<p>NielsenIQ T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc ve Do\u011fu Avrupa, Orta Do\u011fu, Afrika &amp; Hindistan E-Ticaret B\u00f6lge Ba\u015fkan Yard\u0131mc\u0131s\u0131 Didem \u015eekerel Erdo\u011fan NielsenIQ\u2019nun ara\u015ft\u0131rmas\u0131na g\u00f6re a\u015fa\u011f\u0131da \u00f6ne \u00e7\u0131kan bulgular\u0131 payla\u015ft\u0131:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u00fcketicilerin %74\u2019\u00fc al\u0131\u015fveri\u015f yolculu\u011funda yapay zek\u00e2dan yararlan\u0131yor,<\/li>\n\n\n\n<li>%54\u2019\u00fc ara\u015ft\u0131rma s\u00fcre\u00e7lerinde yapay zek\u00e2 kullan\u0131yor ve<\/li>\n\n\n\n<li>%20\u2019si do\u011frudan al\u0131\u015fveri\u015f i\u00e7in yapay zek\u00e2dan faydalan\u0131yor.<\/li>\n<\/ul>\n\n\n\n<p>Yapay zek\u00e2 ara\u00e7lar\u0131n\u0131n ara\u015ft\u0131rma ve sat\u0131n alma kararlar\u0131nda artan rol\u00fcyle birlikte, ke\u015ffedilebilirlik en az da\u011f\u0131t\u0131m kadar kritik hale geliyor.<\/p>\n\n\n\n<p><strong>Agentic Commerce, \u00dcr\u00fcn Ke\u015ffini Yeniden \u015eekillendiriyor\u2026<\/strong><\/p>\n\n\n\n<p>Yap\u0131lan \u00e7al\u0131\u015fmalar, \u201cagentic commerce\u201d olarak tan\u0131mlanan yeni bir d\u00f6neme de dikkat \u00e7ekiyor. Bu modelde; perakende platformlar\u0131 ve b\u00fcy\u00fck dil modeli (LLM) tabanl\u0131 ortamlar, se\u00e7enekleri filtreleyen, \u00f6neriler sunan ve sat\u0131n alma kararlar\u0131n\u0131 etkileyen yapay zek\u00e2 sistemleriyle \u00e7al\u0131\u015f\u0131yor. Yapay zek\u00e2 asistanlar\u0131; perakendeci web siteleri, arama motorlar\u0131 ve al\u0131\u015fveri\u015f platformlar\u0131na giderek daha fazla entegre olurken, \u00fcr\u00fcnlerin s\u0131ralamas\u0131n\u0131 ve \u00f6ne \u00e7\u0131kar\u0131lmas\u0131n\u0131 da etkiliyor. Bu yeni d\u00fczende, g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc belirleyen temel unsurlar aras\u0131nda yap\u0131land\u0131r\u0131lm\u0131\u015f \u00fcr\u00fcn verileri, ba\u011flamsal uyum, kullan\u0131c\u0131 yorumlar\u0131 ve g\u00fcven sinyalleri yer al\u0131yor.<\/p>\n\n\n\n<p>Kearney Orta\u011f\u0131 <strong>Katherine Black\u2019<\/strong>a g\u00f6re yapay zek\u00e2 sistemlerinin \u00f6nceli\u011fi \u201cnetlik\u201d ve \u201ci\u00e7eriklerin alakal\u0131 olmas\u0131na\u201d y\u00f6neliktir. Black, \u201cYap\u0131land\u0131r\u0131lm\u0131\u015f veriler, net ihtiya\u00e7 tan\u0131mlar\u0131 ve g\u00fcvenilir sinyallerden faydalanarak \u00fcr\u00fcnlerini yapay zek\u00e2ya \u2018okunabilir\u2019 hale getiren markalar, bu yeni ekosistemde daha g\u00f6r\u00fcn\u00fcr hale geliyor.\u201d diye ifade etti.<\/p>\n\n\n\n<p><strong>Yapay Zek\u00e2 H\u0131zl\u0131 T\u00fcketim \u00dcr\u00fcnleri Ekosisteminde \u00c7\u0131tay\u0131 Y\u00fckseltiyor<\/strong><\/p>\n\n\n\n<p>Yapay zek\u00e2 destekli inovasyon ile yapay zek\u00e2 etkile\u015fimli ke\u015ffin kesi\u015fimi, h\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnleri ekosisteminde \u00e7\u0131tay\u0131 y\u00fckseltiyor. B\u00fcy\u00fck ve k\u00f6kl\u00fc markalar, ivmelerini korumak i\u00e7in inovasyon s\u00fcre\u00e7lerini yeniden yap\u0131land\u0131r\u0131yor. Geli\u015fmekte olan markalar, deneme ve \u00f6\u011frenme s\u00fcre\u00e7lerini h\u0131zland\u0131rmak i\u00e7in yapay zek\u00e2dan faydalan\u0131yor. Perakendeciler, yapay zek\u00e2 entegrasyonlar\u0131 sonucunda ger\u00e7ekle\u015fen trafik, \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi ve gelir modelleri de\u011fi\u015fimlerine uyum sa\u011flamal\u0131lar.<\/p>\n\n\n\n<p>Didem \u015eekerel Erdo\u011fan, yap\u0131lan \u00e7al\u0131\u015fmalara g\u00f6re, yapay zek\u00e2 \u00e7a\u011f\u0131nda s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme i\u00e7in \u00f6ne \u00e7\u0131kan ba\u015fl\u0131klar\u0131 \u015fu \u015fekilde \u00f6zetledi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0130novasyonu, do\u011frulanm\u0131\u015f ancak kar\u015f\u0131lanmam\u0131\u015f t\u00fcketici ihtiya\u00e7lar\u0131na dayand\u0131rmak,<\/li>\n\n\n\n<li>\u00dcr\u00fcn i\u00e7eriklerini yapay zek\u00e2 destekli ke\u015fif i\u00e7in optimize etmek,<\/li>\n\n\n\n<li>Yapay zek\u00e2y\u0131 fikir geli\u015ftirme, test ve pazara sunum s\u00fcre\u00e7lerine entegre etmek,<\/li>\n\n\n\n<li>Lansman sonras\u0131 erken sinyalleri yak\u0131ndan izleyerek h\u0131zl\u0131 aksiyon almak.<\/li>\n<\/ul>\n\n\n\n<p>90\u2019dan fazla \u00fclkede faaliyet g\u00f6steren ve yakla\u015f\u0131k 7,2 trilyon dolarl\u0131k k\u00fcresel t\u00fcketici harcamas\u0131n\u0131 kapsayan NielsenIQ; yap\u0131land\u0131r\u0131lm\u0131\u015f perakende verileri, davran\u0131\u015fsal i\u00e7g\u00f6r\u00fcler ve geli\u015fmi\u015f analitik \u00e7\u00f6z\u00fcmlerle, markalar\u0131n yapay zek\u00e2 odakl\u0131 d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc ger\u00e7ek t\u00fcketici talebiyle bulu\u015fturmas\u0131na destek oluyor.<\/p>\n\n\n\n<p>\u00c7al\u0131\u015fman\u0131n tamam\u0131na <a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/analysis\/2026\/agentic-commerce-and-ai-in-cpg\/?utm_source=Public_Relations&amp;utm_campaign=CMP-03595-H2C3C&amp;utm_medium=Public_Relations&amp;utm_term=global_above-market_fmcgtd_aw_gtl-newgrowth&amp;utm_content=Data_insight\">buradan<\/a> ula\u015fabilirsiniz.<\/p>\n\n\n\n<p><strong>NIQ Hakk\u0131nda<\/strong><\/p>\n\n\n\n<p>NielsenIQ (NYSE: NIQ), t\u00fcketici sat\u0131n alma davran\u0131\u015f\u0131n\u0131n en kapsaml\u0131 \u015fekilde anla\u015f\u0131lmas\u0131n\u0131 sa\u011flayan ve b\u00fcy\u00fcme i\u00e7in yeni yollar ortaya koyan lider bir t\u00fcketici zekas\u0131 \u015firketidir.<\/p>\n\n\n\n<p>E\u015fsiz k\u00fcresel veri taban\u0131n\u0131 ve ayr\u0131nt\u0131l\u0131 t\u00fcketici ve perakende \u00f6l\u00e7\u00fcmlerini, on y\u0131llarca s\u00fcren yapay zeka modelleme uzmanl\u0131\u011f\u0131yla birle\u015ftirerek, NIQ, \u015firketlerin karma\u015f\u0131k verileri g\u00fcvenli kararlara d\u00f6n\u00fc\u015ft\u00fcrmelerine yard\u0131mc\u0131 olan karar sistemleri geli\u015ftirir.<\/p>\n\n\n\n<p>90&#8217;dan fazla \u00fclkede faaliyet g\u00f6steren NIQ, d\u00fcnya n\u00fcfusunun yakla\u015f\u0131k %82&#8217;sini ve 7,4 trilyon dolardan fazla k\u00fcresel t\u00fcketici harcamas\u0131n\u0131 kapsamaktad\u0131r.<\/p>\n\n\n\n<p>Geli\u015fmi\u015f analitik ve son teknoloji platformlar\u0131 arac\u0131l\u0131\u011f\u0131yla NIQ, markalar\u0131n ve perakendecilerin t\u00fcketicilerin ne sat\u0131n ald\u0131\u011f\u0131n\u0131, neden sat\u0131n ald\u0131\u011f\u0131n\u0131 ve bundan sonra ne yap\u0131lmas\u0131 gerekti\u011fini anlamalar\u0131na yard\u0131mc\u0131 olarak Tam G\u00f6r\u00fcn\u00fcm sa\u011flar.<\/p>\n\n\n\n<p>Daha fazla bilgi i\u00e7in l\u00fctfen <a href=\"https:\/\/www.niq.com\/\">www.niq.com<\/a> adresini ziyaret edin.<\/p>\n\n\n\n<p>M\u00fcge AKAY<\/p>\n\n\n\n<p>M\u00fc\u015fteri Direkt\u00f6r\u00fc<\/p>\n\n\n\n<p>Med Partners Halkla \u0130li\u015fkiler<\/p>\n\n\n\n<p>Tel: 0533 650 41 51<\/p>\n\n\n\n<p><a href=\"mailto:muge@medpartners.com.tr\">muge@medpartners.com.tr<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YAPAY ZEK\u00c2,HIZLI T\u00dcKET\u0130M \u00dcR\u00dcNLER\u0130NDEB\u00dcY\u00dcMEN\u0130N KURALLARINI YEN\u0130DEN YAZIYOR\u2026 T\u00dcKET\u0130C\u0130LER\u0130N %74\u2019\u00dc ALI\u015eVER\u0130\u015e YOLCULU\u011eUNDA YAPAY ZEK\u00c2DAN YARARLANIYOR! YAPAY ZEK\u00c2 SATIN ALMA KARARINI ETK\u0130L\u0130YOR! NIQ ve Kearney analizine g\u00f6re, yapay zek\u00e2n\u0131n inovasyonu ve \u00fcr\u00fcn ke\u015ffini yeniden \u015fekillendirmesiyle birlikte, bu alana yat\u0131r\u0131m yapan markalar pay kazan\u0131yor. T\u00fcketici zek\u00e2s\u0131 alan\u0131nda global lider NielsenIQ, \u201cB\u00fcy\u00fcmenin Yeni S\u0131n\u0131rlar\u0131\u201d ba\u015fl\u0131kl\u0131 ara\u015ft\u0131rmas\u0131n\u0131 yay\u0131nlad\u0131. Kearney i\u015f birli\u011fiyle haz\u0131rlanan \u00e7al\u0131\u015fma, yapay zek\u00e2n\u0131n h\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnleri sekt\u00f6r\u00fcnde markalar\u0131n inovasyon ve faaliyet stratejilerini k\u00f6kl\u00fc \u015fekilde d\u00f6n\u00fc\u015ft\u00fcrd\u00fc\u011f\u00fcn\u00fc ortaya koyuyor. Bu d\u00f6n\u00fc\u015f\u00fcm; inovasyon, \u00fcr\u00fcn ke\u015ffi ve t\u00fcketicinin sat\u0131n alma yolculu\u011fu \u00fczerinde derin etkiler yarat\u0131yor. NIQ \u0130leti\u015fimden Sorumlu \u00dcst D\u00fczey Y\u00f6neticisi ve Global Pazarlama Lideri Marta Cyhan-Bowles, konuyla ilgili de\u011ferlendirmesinde \u015funlar\u0131 s\u00f6yl\u00fcyor: \u201cH\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnleri sekt\u00f6r\u00fcnde daha fazla veri, daha y\u00fcksek do\u011fruluk, daha h\u0131zl\u0131 etkinin g\u00fcndemde oldu\u011fu bir d\u00f6nemdeyiz. B\u00fcy\u00fck markalar\u0131n bug\u00fcne kadar b\u00fcy\u00fcme i\u00e7in kulland\u0131klar\u0131 ve kald\u0131ra\u00e7 etkisi yaratan birle\u015fme ve sat\u0131n almalar\u0131n art\u0131k eskisi kadar etkili olmad\u0131\u011f\u0131n\u0131 g\u00f6rmekteyiz. Bu stratejiler, s\u00fcrd\u00fcr\u00fclebilir ve uzun vadeli b\u00fcy\u00fcme i\u00e7in tek ba\u015f\u0131na yeterli de\u011fil. Stratejik de\u011fer yarat\u0131m\u0131 art\u0131k ge\u00e7mi\u015f \u00f6l\u00e7ek avantajlar\u0131ndan ziyade, yapay zek\u00e2 ile g\u00fc\u00e7lenen t\u00fcketici odakl\u0131 inovasyon kabiliyeti ve markalar\u0131n ak\u0131ll\u0131 platformlarda g\u00f6r\u00fcn\u00fcrl\u00fcklerini y\u00f6netme becerisine dayan\u0131yor. Yapay zek\u00e2 destekli h\u0131z ile derin t\u00fcketici anlay\u0131\u015f\u0131n\u0131, ak\u0131ll\u0131 sistem yetkinli\u011fini ve s\u00fcrekli \u00f6l\u00e7\u00fcmlemeyi bir araya getiren kurulu\u015flar ba\u015far\u0131ya ula\u015fmakta avantaj sa\u011flayacakt\u0131r.\u201d Yapay Zek\u00e2 Sekt\u00f6rde T\u00fcm Firmalara Farkl\u0131 F\u0131rsatlar Sunuyor\u2026 Yapay zek\u00e2; konsept testinden form\u00fcl optimizasyonuna, yarat\u0131c\u0131 i\u00e7erik \u00fcretiminden senaryo modellemeye kadar ge\u00e7mi\u015fte y\u00fcksek yat\u0131r\u0131m gerektiren yetkinlikleri eri\u015filebilir hale getiriyor. Y\u00fckseli\u015fteki markalar, bu ara\u00e7lar\u0131 kullanarak h\u0131zl\u0131 hareket etme, dijital liderlik ve g\u00fcncel t\u00fcketici trendlerine odaklanma gibi g\u00fc\u00e7l\u00fc y\u00f6nlerini daha da peki\u015ftiriyor. NielsenIQ verileri; \u00f6zellikle evcil hayvan bak\u0131m\u0131, ki\u015fisel bak\u0131m, sa\u011fl\u0131k ve iyi ya\u015fam gibi, yapay zek\u00e2 destekli inovasyon ve ke\u015ffin h\u0131z kazand\u0131\u011f\u0131 kategorilerde yeni markalar\u0131n \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Ayn\u0131 zamanda t\u00fcketici davran\u0131\u015flar\u0131nda da h\u0131zl\u0131 bir de\u011fi\u015fim ya\u015fan\u0131yor. NielsenIQ T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc ve Do\u011fu Avrupa, Orta Do\u011fu, Afrika &amp; Hindistan E-Ticaret B\u00f6lge Ba\u015fkan Yard\u0131mc\u0131s\u0131 Didem \u015eekerel Erdo\u011fan NielsenIQ\u2019nun ara\u015ft\u0131rmas\u0131na g\u00f6re a\u015fa\u011f\u0131da \u00f6ne \u00e7\u0131kan bulgular\u0131 payla\u015ft\u0131: Yapay zek\u00e2 ara\u00e7lar\u0131n\u0131n ara\u015ft\u0131rma ve sat\u0131n alma kararlar\u0131nda artan rol\u00fcyle birlikte, ke\u015ffedilebilirlik en az da\u011f\u0131t\u0131m kadar kritik hale geliyor. Agentic Commerce, \u00dcr\u00fcn Ke\u015ffini Yeniden \u015eekillendiriyor\u2026 Yap\u0131lan \u00e7al\u0131\u015fmalar, \u201cagentic commerce\u201d olarak tan\u0131mlanan yeni bir d\u00f6neme de dikkat \u00e7ekiyor. Bu modelde; perakende platformlar\u0131 ve b\u00fcy\u00fck dil modeli (LLM) tabanl\u0131 ortamlar, se\u00e7enekleri filtreleyen, \u00f6neriler sunan ve sat\u0131n alma kararlar\u0131n\u0131 etkileyen yapay zek\u00e2 sistemleriyle \u00e7al\u0131\u015f\u0131yor. Yapay zek\u00e2 asistanlar\u0131; perakendeci web siteleri, arama motorlar\u0131 ve al\u0131\u015fveri\u015f platformlar\u0131na giderek daha fazla entegre olurken, \u00fcr\u00fcnlerin s\u0131ralamas\u0131n\u0131 ve \u00f6ne \u00e7\u0131kar\u0131lmas\u0131n\u0131 da etkiliyor. Bu yeni d\u00fczende, g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc belirleyen temel unsurlar aras\u0131nda yap\u0131land\u0131r\u0131lm\u0131\u015f \u00fcr\u00fcn verileri, ba\u011flamsal uyum, kullan\u0131c\u0131 yorumlar\u0131 ve g\u00fcven sinyalleri yer al\u0131yor. Kearney Orta\u011f\u0131 Katherine Black\u2019a g\u00f6re yapay zek\u00e2 sistemlerinin \u00f6nceli\u011fi \u201cnetlik\u201d ve \u201ci\u00e7eriklerin alakal\u0131 olmas\u0131na\u201d y\u00f6neliktir. Black, \u201cYap\u0131land\u0131r\u0131lm\u0131\u015f veriler, net ihtiya\u00e7 tan\u0131mlar\u0131 ve g\u00fcvenilir sinyallerden faydalanarak \u00fcr\u00fcnlerini yapay zek\u00e2ya \u2018okunabilir\u2019 hale getiren markalar, bu yeni ekosistemde daha g\u00f6r\u00fcn\u00fcr hale geliyor.\u201d diye ifade etti. Yapay Zek\u00e2 H\u0131zl\u0131 T\u00fcketim \u00dcr\u00fcnleri Ekosisteminde \u00c7\u0131tay\u0131 Y\u00fckseltiyor Yapay zek\u00e2 destekli inovasyon ile yapay zek\u00e2 etkile\u015fimli ke\u015ffin kesi\u015fimi, h\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnleri ekosisteminde \u00e7\u0131tay\u0131 y\u00fckseltiyor. B\u00fcy\u00fck ve k\u00f6kl\u00fc markalar, ivmelerini korumak i\u00e7in inovasyon s\u00fcre\u00e7lerini yeniden yap\u0131land\u0131r\u0131yor. Geli\u015fmekte olan markalar, deneme ve \u00f6\u011frenme s\u00fcre\u00e7lerini h\u0131zland\u0131rmak i\u00e7in yapay zek\u00e2dan faydalan\u0131yor. Perakendeciler, yapay zek\u00e2 entegrasyonlar\u0131 sonucunda ger\u00e7ekle\u015fen trafik, \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi ve gelir modelleri de\u011fi\u015fimlerine uyum sa\u011flamal\u0131lar. Didem \u015eekerel Erdo\u011fan, yap\u0131lan \u00e7al\u0131\u015fmalara g\u00f6re, yapay zek\u00e2 \u00e7a\u011f\u0131nda s\u00fcrd\u00fcr\u00fclebilir&hellip;<\/p>\n","protected":false},"author":7,"featured_media":4805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[261,1,2],"tags":[],"class_list":["post-4804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-basin-bultenleri","category-genel","category-manset"],"_links":{"self":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts\/4804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4804"}],"version-history":[{"count":1,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts\/4804\/revisions"}],"predecessor-version":[{"id":4806,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts\/4804\/revisions\/4806"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/media\/4805"}],"wp:attachment":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}