{"id":4796,"date":"2026-04-18T15:27:49","date_gmt":"2026-04-18T12:27:49","guid":{"rendered":"https:\/\/tr.sektorturk.com\/?p=4796"},"modified":"2026-04-18T15:28:47","modified_gmt":"2026-04-18T12:28:47","slug":"deneyim-mimarligi-verimliligi-ve-musteri-sadakatini-artiyor","status":"publish","type":"post","link":"https:\/\/tr.sektorturk.com\/?p=4796","title":{"rendered":"Deneyim mimarl\u0131\u011f\u0131, verimlili\u011fi ve m\u00fc\u015fteri sadakatini art\u0131yor"},"content":{"rendered":"\n

Mplus T\u00fcrkiye m\u00fc\u015fteri taleplerinin y\u00fczde 40\u2019\u0131n\u0131 yapay zek\u00e2 ile \u00e7\u00f6z\u00fcyor<\/strong><\/p>\n\n\n\n

Deneyim mimarl\u0131\u011f\u0131, verimlili\u011fi ve m\u00fc\u015fteri sadakatini art\u0131yor<\/strong><\/strong><\/p>\n\n\n\n

M\u00fc\u015fteri deneyiminin art\u0131k marka tercihinde belirleyici hale geldi\u011fi g\u00fcn\u00fcm\u00fczde, kurumlar s\u00fcre\u00e7lerini u\u00e7tan uca yeniden tasarlamaya y\u00f6neliyor. Geli\u015ftirdi\u011fi yapay zek\u00e2 destekli teknolojilerle m\u00fc\u015fteri taleplerinin yakla\u015f\u0131k y\u00fczde 40\u2019\u0131n\u0131 insan m\u00fcdahalesi olmadan, u\u00e7tan uca ve y\u00fcksek do\u011frulukla \u00e7\u00f6z\u00fcmleyebilen Mplus T\u00fcrkiye, bu sayede i\u015f g\u00fcc\u00fc planlamas\u0131nda yakla\u015f\u0131k y\u00fczde 20 oran\u0131nda optimizasyon sa\u011flarken, yapay zek\u00e2 destekli asistanlar\u0131n kullan\u0131m\u0131yla e\u011fitim ve oryantasyon s\u00fcre\u00e7lerinde y\u00fczde 25\u2019e varan zaman tasarrufu elde ediyor. Bu yakla\u015f\u0131m\u0131 \u201cdeneyim mimarl\u0131\u011f\u0131\u201d modeliyle markalara entegre bir \u015fekilde sunan Mplus T\u00fcrkiye, m\u00fc\u015fteri, \u00e7al\u0131\u015fan ve marka deneyimini tek bir ekosistem alt\u0131nda birle\u015ftirerek hem operasyonel verimlili\u011fi art\u0131r\u0131yor hem de s\u00fcrd\u00fcr\u00fclebilir m\u00fc\u015fteri memnuniyeti ve sadakati olu\u015fturulmas\u0131na katk\u0131 sa\u011fl\u0131yor.<\/strong><\/p>\n\n\n\n

G\u00fcn\u00fcm\u00fczde rekabet, sunulan \u00fcr\u00fcn ya da hizmetten \u00e7ok, ne kadar h\u0131zl\u0131, kesintisiz ve ki\u015fiselle\u015ftirilmi\u015f bir deneyim sunuldu\u011fu \u00fczerinden \u015fekilleniyor. M\u00fc\u015fteriler ise, taleplerinin an\u0131nda kar\u015f\u0131land\u0131\u011f\u0131, farkl\u0131 kanallar aras\u0131nda kopukluk ya\u015famad\u0131klar\u0131 ve kendilerini tan\u0131yan sistemlerle etkile\u015fim kurduklar\u0131 bir yap\u0131 bekliyor. Bu beklentilere yan\u0131t verebilen kurumlar, rekabette \u00f6n plana \u00e7\u0131k\u0131yor. Mplus T\u00fcrkiye Operasyon ve M\u00fc\u015fteri \u0130li\u015fkilerinden Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 (COO) Hakan Saran<\/strong>, bu d\u00f6n\u00fc\u015f\u00fcm\u00fc \u201cdeneyim mimarl\u0131\u011f\u0131\u201d yakla\u015f\u0131m\u0131yla ele ald\u0131klar\u0131n\u0131 belirterek, m\u00fc\u015fteri deneyiminin art\u0131k sadece iyile\u015ftirilen bir alan de\u011fil, ba\u015ftan sona tasarlanan stratejik bir yap\u0131 haline geldi\u011fini vurguluyor.<\/p>\n\n\n\n

Deneyim mimarl\u0131\u011f\u0131yla u\u00e7tan uca d\u00f6n\u00fc\u015f\u00fcm<\/strong><\/p>\n\n\n\n

\u015eirket olarak, deneyim mimarl\u0131\u011f\u0131n\u0131 m\u00fc\u015fteri yolculu\u011funun t\u00fcm temas noktalar\u0131n\u0131 kapsayan, teknoloji, veri zek\u00e2s\u0131 ve insan oda\u011f\u0131n\u0131 entegre eden stratejik bir yap\u0131 olarak konumland\u0131rd\u0131klar\u0131na dikkat \u00e7eken Hakan Saran<\/strong>, klasik m\u00fc\u015fteri deneyimi uygulamalar\u0131ndan farkl\u0131 olarak mevcut s\u00fcre\u00e7leri iyile\u015ftirmenin \u00f6tesine ge\u00e7erek deneyimi proaktif \u015fekilde yeniden kurgulamaya odakland\u0131klar\u0131n\u0131 s\u00f6yledi. Kendilerini sadece \u00e7\u00f6z\u00fcm \u00f6neren bir dan\u0131\u015fman olarak de\u011fil, tasarlad\u0131klar\u0131 deneyimi u\u00e7tan uca hayata ge\u00e7iren, y\u00f6neten ve s\u00fcrekli optimize eden bir i\u015f orta\u011f\u0131 olarak g\u00f6rd\u00fcklerini ifade eden Saran<\/strong>, \u201cBu da BPO modelinden BPTO modeline d\u00f6n\u00fc\u015f\u00fcm vizyonumuzun da temelini olu\u015fturuyor. Mplus T\u00fcrkiye olarak en b\u00fcy\u00fck fark\u0131m\u0131z, 25 y\u0131ll\u0131k derin operasyonel tecr\u00fcbemizi, kendi geli\u015ftirdi\u011fimiz ileri teknolojilerle entegre edebiliyor olmam\u0131z. D\u0131\u015far\u0131dan teknoloji sat\u0131n alan bir BPO \u015firketi de\u011fil, kendi teknolojisini \u00fcreten ve bu teknolojiyi 16 \u00fclkede 36 farkl\u0131 operasyon merkezinde test edip optimize eden global bir BPTO (Business Process and Technology Outsourcing) \u015firketi konumunday\u0131z\u201d diye konu\u015ftu.<\/p>\n\n\n\n

\u201cYapay zek\u00e2 destekli teknolojiler i\u015f g\u00fcc\u00fc planlamas\u0131nda y\u00fczde 20 optimizasyon sa\u011fl\u0131yor\u201d<\/strong><\/a><\/p>\n\n\n\n

Mplus T\u00fcrkiye\u2019nin deneyim mimarl\u0131\u011f\u0131 yakla\u015f\u0131m\u0131n\u0131n, operasyonel verimlilik ve m\u00fc\u015fteri memnuniyeti taraf\u0131nda somut \u00e7\u0131kt\u0131lar sa\u011flad\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izen Saran<\/strong>, \u201cGeli\u015ftirdi\u011fimiz yapay zek\u00e2 destekli teknolojiler sayesinde m\u00fc\u015fteri taleplerinin yakla\u015f\u0131k y\u00fczde 35-40\u2019l\u0131k b\u00f6l\u00fcm\u00fc insan m\u00fcdahalesi olmadan, u\u00e7tan uca ve y\u00fcksek do\u011frulukla \u00e7\u00f6z\u00fcmlenebiliyor. Bu teknolojik d\u00f6n\u00fc\u015f\u00fcm, i\u015f g\u00fcc\u00fc planlamas\u0131nda yakla\u015f\u0131k y\u00fczde 20 oran\u0131nda bir optimizasyon sa\u011flarken, kaynaklar\u0131n daha stratejik ve karma\u015f\u0131k s\u00fcre\u00e7lere y\u00f6nlendirilmesine de olanak tan\u0131yor. Ayr\u0131ca, yapay zek\u00e2 destekli asistanlar\u0131n aktif kullan\u0131m\u0131yla e\u011fitim ve oryantasyon s\u00fcre\u00e7lerinde y\u00fczde 25\u2019e varan zaman tasarrufu elde ediliyor. B\u00f6ylece hem maliyet avantaj\u0131 sa\u011fl\u0131yoruz hem de ilk temasta \u00e7\u00f6z\u00fcm oran\u0131 ve hizmet s\u00fcreklili\u011fi \u00fczerinde do\u011frudan pozitif etki yarat\u0131yoruz. Bu s\u00fcrd\u00fcr\u00fclebilir etkinin temelinde ise, g\u00fc\u00e7l\u00fc bir m\u00fc\u015fteri deneyiminin ancak do\u011fru desteklenen ve donat\u0131lan \u00e7al\u0131\u015fanlarla m\u00fcmk\u00fcn oldu\u011fu yakla\u015f\u0131m\u0131m\u0131z yer al\u0131yor. Bu nedenle de deneyim mimarl\u0131\u011f\u0131n\u0131 m\u00fc\u015fteriyle s\u0131n\u0131rl\u0131 tutmuyor; \u00e7al\u0131\u015fan deneyimi (EX) ve marka deneyimini (BX) de kapsayan b\u00fct\u00fcnsel bir model olarak ele al\u0131yoruz. Yapay zek\u00e2 destekli sistemlerle \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n i\u015f s\u00fcre\u00e7lerini kolayla\u015ft\u0131r\u0131rken, markalar\u0131n k\u00fclt\u00fcr\u00fcn\u00fc t\u00fcm temas noktalar\u0131nda do\u011fru \u015fekilde yans\u0131tarak marka deneyimini g\u00fc\u00e7lendiriyoruz. B\u00f6ylece hem hizmet kalitesini hem de m\u00fc\u015fteri sadakatini s\u00fcrd\u00fcr\u00fclebilir \u015fekilde art\u0131r\u0131yoruz\u201d dedi.<\/p>\n\n\n\n

\u201cBa\u015far\u0131n\u0131n anahtar\u0131, teknolojiyi insan\u0131n de\u011ferini art\u0131racak \u015fekilde kullanabilmekte\u201d<\/strong><\/p>\n\n\n\n

Deneyim mimarl\u0131\u011f\u0131 yakla\u015f\u0131m\u0131n\u0131n, markalar i\u00e7in g\u00fc\u00e7l\u00fc bir de\u011fer ve g\u00fcven in\u015fas\u0131 anlam\u0131na geldi\u011fini ifade eden Mplus T\u00fcrkiye Operasyon ve M\u00fc\u015fteri \u0130li\u015fkilerinden Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 (COO) Hakan Saran, <\/strong>\u015f\u00f6yle konu\u015ftu: \u201cKi\u015fiselle\u015ftirilmi\u015f ve kesintisiz deneyimler sunan markalar, m\u00fc\u015fteri nezdinde daha g\u00fc\u00e7l\u00fc bir ba\u011f kurarak sadakati art\u0131r\u0131yor. \u00c7al\u0131\u015fan taraf\u0131nda ise tekrar eden i\u015flerin otomasyonla devredilmesi, \u00e7al\u0131\u015fanlar\u0131n daha nitelikli ve katma de\u011ferli s\u00fcre\u00e7lere odaklanmas\u0131n\u0131 sa\u011fl\u0131yor. B\u00f6ylece hem \u00e7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131 hem de hizmet kalitesini art\u0131yor. 2026 y\u0131l\u0131 itibar\u0131yla m\u00fc\u015fteri deneyiminde en belirleyici unsur, yapay zek\u00e2 ile insan zek\u00e2s\u0131n\u0131n birlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131 hibrit model. M\u00fc\u015fteriler art\u0131k h\u0131zl\u0131 \u00e7\u00f6z\u00fcm de\u011fil; kendilerini tan\u0131yan, ge\u00e7mi\u015f etkile\u015fimlerini hat\u0131rlayan ve ihtiya\u00e7lar\u0131n\u0131 \u00f6ng\u00f6ren markalarla etkile\u015fim kurmak istiyor. Standart taleplerin saniyeler i\u00e7inde \u00e7\u00f6z\u00fclmesi art\u0131k bir beklenti. As\u0131l fark\u0131 yaratan ise, m\u00fc\u015fterinin ihtiyac\u0131n\u0131 o ifade etmeden anlayabilmek. Bu da veri, teknoloji ve insan\u0131n do\u011fru entegrasyonuyla m\u00fcmk\u00fcn. Mplus T\u00fcrkiye olarak, deneyim mimarl\u0131\u011f\u0131 yakla\u015f\u0131m\u0131m\u0131zla teknoloji ve insan oda\u011f\u0131n\u0131 ayn\u0131 potada bulu\u015fturarak markalara s\u00fcrd\u00fcr\u00fclebilir rekabet avantaj\u0131 sunuyoruz. \u00dcretken yapay zek\u00e2 \u00e7\u00f6z\u00fcmlerini m\u00fc\u015fteri deneyiminin t\u00fcm katmanlar\u0131na entegre ediyor, i\u015f ortaklar\u0131m\u0131z\u0131n d\u00f6n\u00fc\u015f\u00fcm yolculu\u011funa liderlik etmeyi s\u00fcrd\u00fcr\u00fcyoruz. Teknoloji ne kadar geli\u015firse geli\u015fsin, m\u00fc\u015fteri deneyiminin merkezinde insan yer almaya devam edecek. Ba\u015far\u0131n\u0131n anahtar\u0131, teknolojiyi insan\u0131n de\u011ferini art\u0131racak \u015fekilde kullanabilmekten ge\u00e7iyor.\u201d<\/p>\n\n\n\n

Mplus T\u00fcrkiye Hakk\u0131nda<\/u><\/strong><\/p>\n\n\n\n

T\u00fcrkiye\u2019nin en b\u00fcy\u00fck ba\u011f\u0131ms\u0131z d\u0131\u015f kaynak sa\u011flay\u0131c\u0131lar\u0131ndan biri olan Mplus T\u00fcrkiye, ilk olarak 2000 y\u0131l\u0131nda CMC T\u00fcrkiye ad\u0131yla \u0130stanbul\u2019da kuruldu. Ocak 2020\u2019de, Avrupa\u2019n\u0131n en h\u0131zl\u0131 b\u00fcy\u00fcyen BPO, Teknoloji ve Dan\u0131\u015fmanl\u0131k \u015firketler grubu Mplus\u2019\u0131n en b\u00fcy\u00fck \u00fcyesi olarak faaliyet g\u00f6stermeye ba\u015flad\u0131. G\u00fcnden g\u00fcne b\u00fcy\u00fcyen BPO alan\u0131n\u0131n BPTO d\u00f6n\u00fc\u015f\u00fcm\u00fcne \u00f6nc\u00fcl\u00fck eden Mplus T\u00fcrkiye, farkl\u0131 sekt\u00f6rlerden global i\u015f ortaklar\u0131n\u0131; kendi geli\u015ftirdi\u011fi yenilik\u00e7i entegre \u00e7\u00f6z\u00fcmlerinin yan\u0131 s\u0131ra ba\u015far\u0131l\u0131 i\u015f d\u00f6n\u00fc\u015f\u00fcmlerini sa\u011flayacak b\u00fct\u00fcnsel dan\u0131\u015fmanl\u0131k hizmetleri ile 360\u00b0 \u00e7ok kanall\u0131 ileti\u015fim ve insan odakl\u0131 m\u00fc\u015fteri deneyimi sunma hedeflerine ula\u015ft\u0131r\u0131yor. T\u00fcrkiye ve Avrupa\u2019daki 62 lokasyonda, 58\u2019in \u00fczerinde \u00fclkeden 300\u2019den fazla kuruma yakla\u015f\u0131k 15.000 \u00e7al\u0131\u015fan\u0131 ile 32 dilde hizmet veren Mplus Group\u2019un T\u00fcrkiye kadrosunda 10.000\u2019in \u00fczerinde ki\u015fi g\u00f6rev al\u0131rken, 100\u2019\u00fcn \u00fczerinde projede, 10\u2019dan fazla dilde m\u00fc\u015fteri deneyimi ve m\u00fc\u015fteri ileti\u015fimi deste\u011fi sunuluyor.<\/p>\n\n\n\n

Ayr\u0131nt\u0131l\u0131 Bilgi ve \u0130leti\u015fim \u0130\u00e7in;<\/u><\/strong><\/p>\n\n\n\n

Ahmet Do\u011fan
Medya Direkt\u00f6r\u00fc
<\/strong>\"A\u00e7\u0131klama:
Adres:<\/strong> Me\u015frutiyet Caddesi No:100\/1 \u015ei\u015fhane\/Beyo\u011flu
Tel:<\/strong> 0212 255 00 12
Gsm:<\/strong>0536 892 88 21
http:\/\/www.brandworks.com.tr<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Mplus T\u00fcrkiye m\u00fc\u015fteri taleplerinin y\u00fczde 40\u2019\u0131n\u0131 yapay zek\u00e2 ile \u00e7\u00f6z\u00fcyor Deneyim mimarl\u0131\u011f\u0131, verimlili\u011fi ve m\u00fc\u015fteri sadakatini art\u0131yor M\u00fc\u015fteri deneyiminin art\u0131k marka tercihinde belirleyici hale geldi\u011fi g\u00fcn\u00fcm\u00fczde, kurumlar s\u00fcre\u00e7lerini u\u00e7tan uca yeniden tasarlamaya y\u00f6neliyor. Geli\u015ftirdi\u011fi yapay zek\u00e2 destekli teknolojilerle m\u00fc\u015fteri taleplerinin yakla\u015f\u0131k y\u00fczde 40\u2019\u0131n\u0131 insan m\u00fcdahalesi olmadan, u\u00e7tan uca ve y\u00fcksek do\u011frulukla \u00e7\u00f6z\u00fcmleyebilen Mplus T\u00fcrkiye, bu sayede i\u015f g\u00fcc\u00fc planlamas\u0131nda yakla\u015f\u0131k y\u00fczde 20 oran\u0131nda optimizasyon sa\u011flarken, yapay zek\u00e2 destekli asistanlar\u0131n kullan\u0131m\u0131yla e\u011fitim ve oryantasyon s\u00fcre\u00e7lerinde y\u00fczde 25\u2019e varan zaman tasarrufu elde ediyor. Bu yakla\u015f\u0131m\u0131 \u201cdeneyim mimarl\u0131\u011f\u0131\u201d modeliyle markalara entegre bir \u015fekilde sunan Mplus T\u00fcrkiye, m\u00fc\u015fteri, \u00e7al\u0131\u015fan ve marka deneyimini tek bir ekosistem alt\u0131nda birle\u015ftirerek hem operasyonel verimlili\u011fi art\u0131r\u0131yor hem de s\u00fcrd\u00fcr\u00fclebilir m\u00fc\u015fteri memnuniyeti ve sadakati olu\u015fturulmas\u0131na katk\u0131 sa\u011fl\u0131yor. G\u00fcn\u00fcm\u00fczde rekabet, sunulan \u00fcr\u00fcn ya da hizmetten \u00e7ok, ne kadar h\u0131zl\u0131, kesintisiz ve ki\u015fiselle\u015ftirilmi\u015f bir deneyim sunuldu\u011fu \u00fczerinden \u015fekilleniyor. M\u00fc\u015fteriler ise, taleplerinin an\u0131nda kar\u015f\u0131land\u0131\u011f\u0131, farkl\u0131 kanallar aras\u0131nda kopukluk ya\u015famad\u0131klar\u0131 ve kendilerini tan\u0131yan sistemlerle etkile\u015fim kurduklar\u0131 bir yap\u0131 bekliyor. Bu beklentilere yan\u0131t verebilen kurumlar, rekabette \u00f6n plana \u00e7\u0131k\u0131yor. Mplus T\u00fcrkiye Operasyon ve M\u00fc\u015fteri \u0130li\u015fkilerinden Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 (COO) Hakan Saran, bu d\u00f6n\u00fc\u015f\u00fcm\u00fc \u201cdeneyim mimarl\u0131\u011f\u0131\u201d yakla\u015f\u0131m\u0131yla ele ald\u0131klar\u0131n\u0131 belirterek, m\u00fc\u015fteri deneyiminin art\u0131k sadece iyile\u015ftirilen bir alan de\u011fil, ba\u015ftan sona tasarlanan stratejik bir yap\u0131 haline geldi\u011fini vurguluyor. Deneyim mimarl\u0131\u011f\u0131yla u\u00e7tan uca d\u00f6n\u00fc\u015f\u00fcm \u015eirket olarak, deneyim mimarl\u0131\u011f\u0131n\u0131 m\u00fc\u015fteri yolculu\u011funun t\u00fcm temas noktalar\u0131n\u0131 kapsayan, teknoloji, veri zek\u00e2s\u0131 ve insan oda\u011f\u0131n\u0131 entegre eden stratejik bir yap\u0131 olarak konumland\u0131rd\u0131klar\u0131na dikkat \u00e7eken Hakan Saran, klasik m\u00fc\u015fteri deneyimi uygulamalar\u0131ndan farkl\u0131 olarak mevcut s\u00fcre\u00e7leri iyile\u015ftirmenin \u00f6tesine ge\u00e7erek deneyimi proaktif \u015fekilde yeniden kurgulamaya odakland\u0131klar\u0131n\u0131 s\u00f6yledi. Kendilerini sadece \u00e7\u00f6z\u00fcm \u00f6neren bir dan\u0131\u015fman olarak de\u011fil, tasarlad\u0131klar\u0131 deneyimi u\u00e7tan uca hayata ge\u00e7iren, y\u00f6neten ve s\u00fcrekli optimize eden bir i\u015f orta\u011f\u0131 olarak g\u00f6rd\u00fcklerini ifade eden Saran, \u201cBu da BPO modelinden BPTO modeline d\u00f6n\u00fc\u015f\u00fcm vizyonumuzun da temelini olu\u015fturuyor. Mplus T\u00fcrkiye olarak en b\u00fcy\u00fck fark\u0131m\u0131z, 25 y\u0131ll\u0131k derin operasyonel tecr\u00fcbemizi, kendi geli\u015ftirdi\u011fimiz ileri teknolojilerle entegre edebiliyor olmam\u0131z. D\u0131\u015far\u0131dan teknoloji sat\u0131n alan bir BPO \u015firketi de\u011fil, kendi teknolojisini \u00fcreten ve bu teknolojiyi 16 \u00fclkede 36 farkl\u0131 operasyon merkezinde test edip optimize eden global bir BPTO (Business Process and Technology Outsourcing) \u015firketi konumunday\u0131z\u201d diye konu\u015ftu. \u201cYapay zek\u00e2 destekli teknolojiler i\u015f g\u00fcc\u00fc planlamas\u0131nda y\u00fczde 20 optimizasyon sa\u011fl\u0131yor\u201d Mplus T\u00fcrkiye\u2019nin deneyim mimarl\u0131\u011f\u0131 yakla\u015f\u0131m\u0131n\u0131n, operasyonel verimlilik ve m\u00fc\u015fteri memnuniyeti taraf\u0131nda somut \u00e7\u0131kt\u0131lar sa\u011flad\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izen Saran, \u201cGeli\u015ftirdi\u011fimiz yapay zek\u00e2 destekli teknolojiler sayesinde m\u00fc\u015fteri taleplerinin yakla\u015f\u0131k y\u00fczde 35-40\u2019l\u0131k b\u00f6l\u00fcm\u00fc insan m\u00fcdahalesi olmadan, u\u00e7tan uca ve y\u00fcksek do\u011frulukla \u00e7\u00f6z\u00fcmlenebiliyor. Bu teknolojik d\u00f6n\u00fc\u015f\u00fcm, i\u015f g\u00fcc\u00fc planlamas\u0131nda yakla\u015f\u0131k y\u00fczde 20 oran\u0131nda bir optimizasyon sa\u011flarken, kaynaklar\u0131n daha stratejik ve karma\u015f\u0131k s\u00fcre\u00e7lere y\u00f6nlendirilmesine de olanak tan\u0131yor. Ayr\u0131ca, yapay zek\u00e2 destekli asistanlar\u0131n aktif kullan\u0131m\u0131yla e\u011fitim ve oryantasyon s\u00fcre\u00e7lerinde y\u00fczde 25\u2019e varan zaman tasarrufu elde ediliyor. B\u00f6ylece hem maliyet avantaj\u0131 sa\u011fl\u0131yoruz hem de ilk temasta \u00e7\u00f6z\u00fcm oran\u0131 ve hizmet s\u00fcreklili\u011fi \u00fczerinde do\u011frudan pozitif etki yarat\u0131yoruz. Bu s\u00fcrd\u00fcr\u00fclebilir etkinin temelinde ise, g\u00fc\u00e7l\u00fc bir m\u00fc\u015fteri deneyiminin ancak do\u011fru desteklenen ve donat\u0131lan \u00e7al\u0131\u015fanlarla m\u00fcmk\u00fcn oldu\u011fu yakla\u015f\u0131m\u0131m\u0131z yer al\u0131yor. Bu nedenle de deneyim mimarl\u0131\u011f\u0131n\u0131 m\u00fc\u015fteriyle s\u0131n\u0131rl\u0131 tutmuyor; \u00e7al\u0131\u015fan deneyimi (EX) ve marka deneyimini (BX) de kapsayan b\u00fct\u00fcnsel bir model olarak ele al\u0131yoruz. Yapay zek\u00e2 destekli sistemlerle \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n i\u015f s\u00fcre\u00e7lerini kolayla\u015ft\u0131r\u0131rken, markalar\u0131n k\u00fclt\u00fcr\u00fcn\u00fc t\u00fcm temas noktalar\u0131nda do\u011fru \u015fekilde yans\u0131tarak marka deneyimini g\u00fc\u00e7lendiriyoruz. B\u00f6ylece hem hizmet kalitesini hem de m\u00fc\u015fteri sadakatini s\u00fcrd\u00fcr\u00fclebilir \u015fekilde art\u0131r\u0131yoruz\u201d dedi. \u201cBa\u015far\u0131n\u0131n anahtar\u0131, teknolojiyi insan\u0131n…<\/p>\n","protected":false},"author":7,"featured_media":4797,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[261,1,2],"tags":[],"class_list":["post-4796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-basin-bultenleri","category-genel","category-manset"],"_links":{"self":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts\/4796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4796"}],"version-history":[{"count":1,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts\/4796\/revisions"}],"predecessor-version":[{"id":4798,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts\/4796\/revisions\/4798"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/media\/4797"}],"wp:attachment":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}