{"id":438,"date":"2018-02-25T03:05:13","date_gmt":"2018-02-25T01:05:13","guid":{"rendered":"http:\/\/sektorturk.com\/?p=438"},"modified":"2018-02-25T03:05:13","modified_gmt":"2018-02-25T01:05:13","slug":"turquality-ile-basarirsiniz","status":"publish","type":"post","link":"https:\/\/tr.sektorturk.com\/?p=438","title":{"rendered":"Turquality ile ba\u015far\u0131rs\u0131n\u0131z !"},"content":{"rendered":"<p>TURQUALITY\u00ae, \u00fclkemizin rekabet avantaj\u0131n\u0131 elinde bulundurdu\u011fu ve markala\u015fma potansiyeli olan \u00fcr\u00fcn gruplar\u0131na sahip firmalar\u0131m\u0131z\u0131n, \u00fcretimlerinden pazarlamalar\u0131na, sat\u0131\u015flar\u0131ndan sat\u0131\u015f sonras\u0131 hizmetlerine kadar b\u00fct\u00fcn s\u00fcre\u00e7leri kapsayacak \u015fekilde y\u00f6netsel bilgi birikimi, kurumsalla\u015fma ve geli\u015fimlerini sa\u011flayarak uluslararas\u0131 pazarlarda kendi markalar\u0131yla global bir oyuncu olabilmeleri ve s\u00f6z konusu markalar arac\u0131l\u0131\u011f\u0131yla olumlu T\u00fcrk mal\u0131 imaj\u0131n\u0131n olu\u015fturulmas\u0131 ve yerle\u015ftirilmesi amac\u0131yla olu\u015fturulmu\u015f devlet destekli ilk ve tek markala\u015fma program\u0131d\u0131r.<\/p>\n<p><strong>TURQUALITY\u00ae Program\u0131n\u0131n oda\u011f\u0131nda, klasik ihracat desteklerinden farkl\u0131 olarak salt ihracat\u0131 art\u0131rmak yerine firmalar\u0131n markala\u015fma hedeflerine katk\u0131da bulunmak yer al\u0131yor.<\/strong><\/p>\n<p>Ba\u015fvurusunda eksik bulunmayan \u015firketlerin markala\u015fma potansiyellerinin de\u011ferlendirilmesi ve seviyelerinin belirlenmesi i\u00e7in, Ekonomi Bakanl\u0131\u011f\u0131nca g\u00f6revlendirilen TURQUALITY\u00ae Program\u0131 y\u00f6netim dan\u0131\u015fmanl\u0131\u011f\u0131 taraf\u0131ndan \u00d6n \u0130nceleme \u00c7al\u0131\u015fmas\u0131 y\u00fcr\u00fct\u00fcl\u00fcr. Bu \u00e7al\u0131\u015fmada \u015firket a\u015fa\u011f\u0131daki alanlarda incelenmektedir;<\/p>\n<ul>\n<li>\n<h3><strong>Marka Y\u00f6netimi<\/strong><\/h3>\n<\/li>\n<li>\n<h3><strong>Tedarik Zinciri Y\u00f6netimi<\/strong><\/h3>\n<\/li>\n<li>\n<h3><strong>Pazarlama, M\u00fc\u015fteri ve Ticaret Y\u00f6netimi<\/strong><\/h3>\n<\/li>\n<li>\n<h3><strong>\u00dcr\u00fcn Tasar\u0131m\/Ara\u015ft\u0131rma ve Geli\u015ftirme<\/strong><\/h3>\n<\/li>\n<li>\n<h3><strong>Finansal Performans<\/strong><\/h3>\n<\/li>\n<li>\n<h3><strong>\u0130nsan Kaynaklar\u0131 Y\u00f6netimi<\/strong><\/h3>\n<\/li>\n<li>\n<h3><strong>Kurumsal Y\u00f6netim<\/strong><\/h3>\n<\/li>\n<li>\n<h3><strong>Bilgi Sistemleri Y\u00f6netimi<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><!--more--><\/p>\n<h2><strong>DETAYLI B\u0130LG\u0130 \u0130\u00c7\u0130N B\u0130Z\u0130MLE\u00a0 \u0130LET\u0130\u015e\u0130ME GE\u00c7\u0130N .<\/strong><\/h2>\n<p><strong>CQC E\u011e\u0130T\u0130M\u00a0 &amp;\u00a0 DANI\u015eMANLIK &#8211; CEVDET AK\u0130F USTA<\/strong><\/p>\n<h2><a href=\"http:\/\/www.cqckalite.com\">www.cqckalite.com<\/a><\/h2>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TURQUALITY\u00ae, \u00fclkemizin rekabet avantaj\u0131n\u0131 elinde bulundurdu\u011fu ve markala\u015fma potansiyeli olan \u00fcr\u00fcn gruplar\u0131na sahip firmalar\u0131m\u0131z\u0131n, \u00fcretimlerinden pazarlamalar\u0131na, sat\u0131\u015flar\u0131ndan sat\u0131\u015f sonras\u0131 hizmetlerine kadar b\u00fct\u00fcn s\u00fcre\u00e7leri kapsayacak \u015fekilde y\u00f6netsel bilgi birikimi, kurumsalla\u015fma ve geli\u015fimlerini sa\u011flayarak uluslararas\u0131 pazarlarda kendi markalar\u0131yla global bir oyuncu olabilmeleri ve s\u00f6z konusu markalar arac\u0131l\u0131\u011f\u0131yla olumlu T\u00fcrk mal\u0131 imaj\u0131n\u0131n olu\u015fturulmas\u0131 ve yerle\u015ftirilmesi amac\u0131yla olu\u015fturulmu\u015f devlet destekli ilk ve tek markala\u015fma program\u0131d\u0131r. TURQUALITY\u00ae Program\u0131n\u0131n oda\u011f\u0131nda, klasik ihracat desteklerinden farkl\u0131 olarak salt ihracat\u0131 art\u0131rmak yerine firmalar\u0131n markala\u015fma hedeflerine katk\u0131da bulunmak yer al\u0131yor. Ba\u015fvurusunda eksik bulunmayan \u015firketlerin markala\u015fma potansiyellerinin de\u011ferlendirilmesi ve seviyelerinin belirlenmesi i\u00e7in, Ekonomi Bakanl\u0131\u011f\u0131nca g\u00f6revlendirilen TURQUALITY\u00ae Program\u0131 y\u00f6netim dan\u0131\u015fmanl\u0131\u011f\u0131 taraf\u0131ndan \u00d6n \u0130nceleme \u00c7al\u0131\u015fmas\u0131 y\u00fcr\u00fct\u00fcl\u00fcr. Bu \u00e7al\u0131\u015fmada \u015firket a\u015fa\u011f\u0131daki alanlarda incelenmektedir; Marka Y\u00f6netimi Tedarik Zinciri Y\u00f6netimi Pazarlama, M\u00fc\u015fteri ve Ticaret Y\u00f6netimi \u00dcr\u00fcn Tasar\u0131m\/Ara\u015ft\u0131rma ve Geli\u015ftirme Finansal Performans \u0130nsan Kaynaklar\u0131 Y\u00f6netimi Kurumsal Y\u00f6netim Bilgi Sistemleri Y\u00f6netimi<\/p>\n","protected":false},"author":2,"featured_media":440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[73,72],"class_list":["post-438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kobi-el-kitabi","tag-turquality","tag-turquality-ile-basarirsiniz"],"_links":{"self":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts\/438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=438"}],"version-history":[{"count":1,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts\/438\/revisions"}],"predecessor-version":[{"id":441,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts\/438\/revisions\/441"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/media\/440"}],"wp:attachment":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}