{"id":3524,"date":"2025-07-31T23:22:38","date_gmt":"2025-07-31T20:22:38","guid":{"rendered":"https:\/\/www.sektorturk.com\/?p=3524"},"modified":"2025-07-31T23:22:38","modified_gmt":"2025-07-31T20:22:38","slug":"her-100-tllik-medya-yatiriminin-79-tlsi-dijitale-harcandi","status":"publish","type":"post","link":"https:\/\/tr.sektorturk.com\/?p=3524","title":{"rendered":"\u00a0Her 100 TL\u2019lik Medya Yat\u0131r\u0131m\u0131n\u0131n 79 TL\u2019si Dijitale Harcand\u0131"},"content":{"rendered":"\n

2025\u2019in \u0130kinci Yar\u0131s\u0131nda Yapay Zek\u00e2 Tabanl\u0131 Sohbet Programlar\u0131nda Reklam D\u00f6nemi Ba\u015fl\u0131yor<\/strong> <\/strong><\/p>\n\n\n\n

Yapay zek\u00e2 teknolojilerindeki h\u0131zl\u0131 geli\u015fim ve kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131ndaki d\u00f6n\u00fc\u015f\u00fcmle birlikte, 2025 y\u0131l\u0131n\u0131n ilk 6 ay\u0131nda dijital pazarlama ve medya yat\u0131r\u0131mlar\u0131nda \u00f6nemli bir hareketlilik ya\u015fand\u0131. 2024 y\u0131l\u0131n\u0131n son \u00e7eyre\u011finde yo\u011funla\u015fan e-ticaret harcamalar\u0131 ve dijital reklam yat\u0131r\u0131mlar\u0131n\u0131n 2025 y\u0131l\u0131nda da benzer b\u00fct\u00e7elerle devam etti\u011fini belirten MooF Digital Agency Ceo\u2019su Yasin Kaplan, 2024 y\u0131l\u0131 toplam medya yat\u0131r\u0131mlar\u0131 incelendi\u011finde T\u00fcrkiye’deki medya yat\u0131r\u0131mlar\u0131n\u0131n y\u00fczde 74,2\u2019si dijital mecralara y\u00f6nlendirilirken, dijital reklam harcamalar\u0131n\u0131n 158 milyar TL\u2019yi a\u015farak \u00f6nceki y\u0131la g\u00f6re y\u00fczde 83 oran\u0131nda b\u00fcy\u00fcme kaydetti\u011fini a\u00e7\u0131klad\u0131. 2025 y\u0131l\u0131n\u0131n ilk 6 ay\u0131nda her 100 TL\u2019lik medya yat\u0131r\u0131m\u0131n\u0131n 79 TL\u2019sinin dijitale harcand\u0131\u011f\u0131na dikkat \u00e7eken Kaplan, 2025 y\u0131l\u0131n\u0131n son 6 ay\u0131nda yapay zek\u00e2 tabanl\u0131 sohbet robotlar\u0131nda reklam d\u00f6neminin ba\u015flayaca\u011f\u0131n\u0131 s\u00f6yledi.<\/strong><\/p>\n\n\n\n

Ge\u00e7ti\u011fimiz y\u0131llarda oldu\u011fu gibi 2025 y\u0131l\u0131n\u0131n ilk 6 ay\u0131nda da dijital pazarlama sekt\u00f6r\u00fc, h\u0131z kesmeyen bir d\u00f6n\u00fc\u015f\u00fcm ve b\u00fcy\u00fcme s\u00fcreci ya\u015f\u0131yor. \u00d6zellikle yapay zek\u00e2 temelli teknolojilerin y\u00fckseli\u015fi, markalar\u0131n pazarlama stratejilerine daha ak\u0131ll\u0131, hedef odakl\u0131 ve ki\u015fiselle\u015ftirilmi\u015f \u00e7\u00f6z\u00fcmler entegre etmelerini sa\u011flad\u0131.<\/p>\n\n\n\n

\u201cDikey Videolar Dijital Harcamalar\u0131n Yeni G\u00f6zdesi Oldu\u201d<\/strong><\/p>\n\n\n\n

Ge\u00e7ti\u011fimiz y\u0131l\u0131n kas\u0131m-aral\u0131k d\u00f6nemindeki reklam harcamalar\u0131yla k\u0131yasland\u0131\u011f\u0131nda, 2025\u2019in ilk \u00e7eyre\u011fi toplam b\u00fct\u00e7eler a\u00e7\u0131s\u0131ndan benzer seviyelerde seyretti\u011fine dikkat \u00e7eken MooF Digital Agency Ceo\u2019su Yasin Kaplan, <\/strong>\u201cKas\u0131m-Aral\u0131k d\u00f6neminin sona ermesiyle birlikte, y\u0131l\u0131n son \u00e7eyre\u011finde artan e-ticaret hareketlili\u011fi dikkat \u00e7ekti. Ocak ay\u0131nda ise yeni y\u0131la, daha kontroll\u00fc ve planl\u0131 b\u00fct\u00e7elerle giri\u015f yap\u0131ld\u0131. Y\u0131l\u0131n ilk \u00e7eyre\u011finde dijital reklamlarda ya\u015fanan hareketlilik, ge\u00e7en y\u0131l\u0131n Kas\u0131m-Aral\u0131k d\u00f6nemine k\u0131yasla benzer bir seyir izledi. 2024 y\u0131l\u0131na dair medya yat\u0131r\u0131mlar\u0131n\u0131n a\u00e7\u0131kland\u0131\u011f\u0131 bu d\u00f6nemde, en b\u00fcy\u00fck pay\u0131n dijital reklamlara ayr\u0131ld\u0131\u011f\u0131 g\u00f6r\u00fcld\u00fc. Toplam medya yat\u0131r\u0131mlar\u0131 i\u00e7inde dijitalin pay\u0131 y\u00fczde 74,2 olarak a\u00e7\u0131klan\u0131rken, dijital reklam yat\u0131r\u0131mlar\u0131n\u0131n 158 milyar TL\u2019yi a\u015ft\u0131\u011f\u0131 belirtildi. Bu da bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 83\u2019l\u00fck bir b\u00fcy\u00fcmeye i\u015faret ediyor.<\/em> Dijital yat\u0131r\u0131mlar\u0131n b\u00fcy\u00fck bir b\u00f6l\u00fcm\u00fc, g\u00f6sterim ve t\u0131klama bazl\u0131 reklamlar ile video formatlar\u0131na y\u00f6nelmi\u015f durumda. \u00d6zellikle dikey videolar\u0131n hayat\u0131m\u0131zda yo\u011fun bir \u015fekilde yer almas\u0131yla birlikte, bu b\u00fct\u00e7elerin \u00f6nemli bir k\u0131sm\u0131n\u0131n da bu alana aktar\u0131ld\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor<\/em>\u201d dedi.<\/p>\n\n\n\n

Y\u0131l\u0131n ilk 6 ayl\u0131k d\u00f6neminde, \u00f6zellikle k\u0131\u015f turizmiyle ilgili harcamalar ve k\u0131\u015f sezonunu hedefleyen tekstil sekt\u00f6r\u00fcndeki al\u0131\u015fveri\u015flerde belirgin bir art\u0131\u015f ya\u015fand\u0131\u011f\u0131na dikkat \u00e7eken Kaplan,<\/strong> \u201cBunun yan\u0131 s\u0131ra, otomotiv sekt\u00f6r\u00fcnde y\u0131l\u0131n ilk aylar\u0131nda g\u00f6zlenen dura\u011fanl\u0131k, \u00f6zellikle May\u0131s-Haziran aylar\u0131nda medya yat\u0131r\u0131mlar\u0131n\u0131n artmas\u0131yla birlikte yerini hareketlili\u011fe b\u0131rakt\u0131. Bu y\u00fckseli\u015fin \u00f6n\u00fcm\u00fczdeki 6 ayda da devam etmesi bekleniyor. Otomotiv sekt\u00f6r\u00fcnde hem sekt\u00f6rel bir canlanma hem de dijital tarafta reklam faaliyetlerinde g\u00f6zle g\u00f6r\u00fcl\u00fcr bir art\u0131\u015f s\u00f6z konusu. Teknoloji dikeyinde de ilk 6 ay hareketli ge\u00e7ti. \u00d6zellikle ak\u0131ll\u0131 bilgisayarlar ve oyun bilgisayarlar\u0131 gibi \u00fcr\u00fcnlerde May\u0131s sonu ve Haziran ba\u015f\u0131 itibar\u0131yla bir y\u00fckseli\u015f trendi g\u00f6zlemlenmeye ba\u015flad\u0131. Okullar\u0131n kapanmas\u0131yla birlikte oyun ve performans bilgisayarlar\u0131n\u0131n dijital sat\u0131\u015flar\u0131nda da art\u0131\u015f ya\u015fand\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor<\/em>\u201d a\u00e7\u0131klamas\u0131nda bulundu.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

2025 y\u0131l\u0131n\u0131n son 6 ay\u0131nda yapay zek\u00e2 tabanl\u0131 sohbet robotlar\u0131nda reklam g\u00f6sterimlerinin ilk ad\u0131mlar\u0131n\u0131n at\u0131labilece\u011fini s\u00f6yleyen Kaplan,<\/strong> \u201cYeniliklerle ve de\u011fi\u015fimlerle dolu bir 6 ay daha ge\u00e7irece\u011fimize inan\u0131yorum. ChatGPT, Deepseek, Gemini gibi yapay zeka ara\u00e7lar\u0131n\u0131n kullan\u0131m oranlar\u0131nda ciddi bir art\u0131\u015f oldu ve bu art\u0131\u015f\u0131n \u00f6n\u00fcm\u00fczdeki 6 ayda da yo\u011fun bir \u015fekilde devam etmesi bekleniyor. Yapay zek\u00e2 ile optimizasyon yapan, web sitelerini bu platformlar \u00fczerinden duyurmaya ve tan\u0131tmaya \u00e7al\u0131\u015fan yeni bir ekosistem olu\u015fuyor. Dijital pazarlama sekt\u00f6r\u00fc de bu geli\u015fmeleri yak\u0131ndan takip ediyor. 2025 y\u0131l\u0131n\u0131n ikinci yar\u0131s\u0131nda bu alanlardaki reklam mecralar\u0131n\u0131n da optimize edilmesi ve reklam s\u00fcre\u00e7lerinin daha etkin bir \u015fekilde devreye girmesini \u00f6ng\u00f6r\u00fcl\u00fcyoruz. Son olarak, WhatsApp\u2019\u0131n reklam entegrasyonu da bu d\u00f6nemde hayat\u0131m\u0131za girdi. 2025\u2019in ikinci yar\u0131s\u0131nda bu alandaki hareketlili\u011fin de artarak devam etmesi bekleniyor<\/em>\u201d diyerek s\u00f6zlerini noktalad\u0131.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

2025\u2019in \u0130kinci Yar\u0131s\u0131nda Yapay Zek\u00e2 Tabanl\u0131 Sohbet Programlar\u0131nda Reklam D\u00f6nemi Ba\u015fl\u0131yor  Yapay zek\u00e2 teknolojilerindeki h\u0131zl\u0131 geli\u015fim ve kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131ndaki d\u00f6n\u00fc\u015f\u00fcmle birlikte, 2025 y\u0131l\u0131n\u0131n ilk 6 ay\u0131nda dijital pazarlama ve medya yat\u0131r\u0131mlar\u0131nda \u00f6nemli bir hareketlilik ya\u015fand\u0131. 2024 y\u0131l\u0131n\u0131n son \u00e7eyre\u011finde yo\u011funla\u015fan e-ticaret harcamalar\u0131 ve dijital reklam yat\u0131r\u0131mlar\u0131n\u0131n 2025 y\u0131l\u0131nda da benzer b\u00fct\u00e7elerle devam etti\u011fini belirten MooF Digital Agency Ceo\u2019su Yasin Kaplan, 2024 y\u0131l\u0131 toplam medya yat\u0131r\u0131mlar\u0131 incelendi\u011finde T\u00fcrkiye’deki medya yat\u0131r\u0131mlar\u0131n\u0131n y\u00fczde 74,2\u2019si dijital mecralara y\u00f6nlendirilirken, dijital reklam harcamalar\u0131n\u0131n 158 milyar TL\u2019yi a\u015farak \u00f6nceki y\u0131la g\u00f6re y\u00fczde 83 oran\u0131nda b\u00fcy\u00fcme kaydetti\u011fini a\u00e7\u0131klad\u0131. 2025 y\u0131l\u0131n\u0131n ilk 6 ay\u0131nda her 100 TL\u2019lik medya yat\u0131r\u0131m\u0131n\u0131n 79 TL\u2019sinin dijitale harcand\u0131\u011f\u0131na dikkat \u00e7eken Kaplan, 2025 y\u0131l\u0131n\u0131n son 6 ay\u0131nda yapay zek\u00e2 tabanl\u0131 sohbet robotlar\u0131nda reklam d\u00f6neminin ba\u015flayaca\u011f\u0131n\u0131 s\u00f6yledi. Ge\u00e7ti\u011fimiz y\u0131llarda oldu\u011fu gibi 2025 y\u0131l\u0131n\u0131n ilk 6 ay\u0131nda da dijital pazarlama sekt\u00f6r\u00fc, h\u0131z kesmeyen bir d\u00f6n\u00fc\u015f\u00fcm ve b\u00fcy\u00fcme s\u00fcreci ya\u015f\u0131yor. \u00d6zellikle yapay zek\u00e2 temelli teknolojilerin y\u00fckseli\u015fi, markalar\u0131n pazarlama stratejilerine daha ak\u0131ll\u0131, hedef odakl\u0131 ve ki\u015fiselle\u015ftirilmi\u015f \u00e7\u00f6z\u00fcmler entegre etmelerini sa\u011flad\u0131. \u201cDikey Videolar Dijital Harcamalar\u0131n Yeni G\u00f6zdesi Oldu\u201d Ge\u00e7ti\u011fimiz y\u0131l\u0131n kas\u0131m-aral\u0131k d\u00f6nemindeki reklam harcamalar\u0131yla k\u0131yasland\u0131\u011f\u0131nda, 2025\u2019in ilk \u00e7eyre\u011fi toplam b\u00fct\u00e7eler a\u00e7\u0131s\u0131ndan benzer seviyelerde seyretti\u011fine dikkat \u00e7eken MooF Digital Agency Ceo\u2019su Yasin Kaplan, \u201cKas\u0131m-Aral\u0131k d\u00f6neminin sona ermesiyle birlikte, y\u0131l\u0131n son \u00e7eyre\u011finde artan e-ticaret hareketlili\u011fi dikkat \u00e7ekti. Ocak ay\u0131nda ise yeni y\u0131la, daha kontroll\u00fc ve planl\u0131 b\u00fct\u00e7elerle giri\u015f yap\u0131ld\u0131. Y\u0131l\u0131n ilk \u00e7eyre\u011finde dijital reklamlarda ya\u015fanan hareketlilik, ge\u00e7en y\u0131l\u0131n Kas\u0131m-Aral\u0131k d\u00f6nemine k\u0131yasla benzer bir seyir izledi. 2024 y\u0131l\u0131na dair medya yat\u0131r\u0131mlar\u0131n\u0131n a\u00e7\u0131kland\u0131\u011f\u0131 bu d\u00f6nemde, en b\u00fcy\u00fck pay\u0131n dijital reklamlara ayr\u0131ld\u0131\u011f\u0131 g\u00f6r\u00fcld\u00fc. Toplam medya yat\u0131r\u0131mlar\u0131 i\u00e7inde dijitalin pay\u0131 y\u00fczde 74,2 olarak a\u00e7\u0131klan\u0131rken, dijital reklam yat\u0131r\u0131mlar\u0131n\u0131n 158 milyar TL\u2019yi a\u015ft\u0131\u011f\u0131 belirtildi. Bu da bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 83\u2019l\u00fck bir b\u00fcy\u00fcmeye i\u015faret ediyor. Dijital yat\u0131r\u0131mlar\u0131n b\u00fcy\u00fck bir b\u00f6l\u00fcm\u00fc, g\u00f6sterim ve t\u0131klama bazl\u0131 reklamlar ile video formatlar\u0131na y\u00f6nelmi\u015f durumda. \u00d6zellikle dikey videolar\u0131n hayat\u0131m\u0131zda yo\u011fun bir \u015fekilde yer almas\u0131yla birlikte, bu b\u00fct\u00e7elerin \u00f6nemli bir k\u0131sm\u0131n\u0131n da bu alana aktar\u0131ld\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor\u201d dedi. Y\u0131l\u0131n ilk 6 ayl\u0131k d\u00f6neminde, \u00f6zellikle k\u0131\u015f turizmiyle ilgili harcamalar ve k\u0131\u015f sezonunu hedefleyen tekstil sekt\u00f6r\u00fcndeki al\u0131\u015fveri\u015flerde belirgin bir art\u0131\u015f ya\u015fand\u0131\u011f\u0131na dikkat \u00e7eken Kaplan, \u201cBunun yan\u0131 s\u0131ra, otomotiv sekt\u00f6r\u00fcnde y\u0131l\u0131n ilk aylar\u0131nda g\u00f6zlenen dura\u011fanl\u0131k, \u00f6zellikle May\u0131s-Haziran aylar\u0131nda medya yat\u0131r\u0131mlar\u0131n\u0131n artmas\u0131yla birlikte yerini hareketlili\u011fe b\u0131rakt\u0131. Bu y\u00fckseli\u015fin \u00f6n\u00fcm\u00fczdeki 6 ayda da devam etmesi bekleniyor. Otomotiv sekt\u00f6r\u00fcnde hem sekt\u00f6rel bir canlanma hem de dijital tarafta reklam faaliyetlerinde g\u00f6zle g\u00f6r\u00fcl\u00fcr bir art\u0131\u015f s\u00f6z konusu. Teknoloji dikeyinde de ilk 6 ay hareketli ge\u00e7ti. \u00d6zellikle ak\u0131ll\u0131 bilgisayarlar ve oyun bilgisayarlar\u0131 gibi \u00fcr\u00fcnlerde May\u0131s sonu ve Haziran ba\u015f\u0131 itibar\u0131yla bir y\u00fckseli\u015f trendi g\u00f6zlemlenmeye ba\u015flad\u0131. Okullar\u0131n kapanmas\u0131yla birlikte oyun ve performans bilgisayarlar\u0131n\u0131n dijital sat\u0131\u015flar\u0131nda da art\u0131\u015f ya\u015fand\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor\u201d a\u00e7\u0131klamas\u0131nda bulundu. 2025 y\u0131l\u0131n\u0131n son 6 ay\u0131nda yapay zek\u00e2 tabanl\u0131 sohbet robotlar\u0131nda reklam g\u00f6sterimlerinin ilk ad\u0131mlar\u0131n\u0131n at\u0131labilece\u011fini s\u00f6yleyen Kaplan, \u201cYeniliklerle ve de\u011fi\u015fimlerle dolu bir 6 ay daha ge\u00e7irece\u011fimize inan\u0131yorum. ChatGPT, Deepseek, Gemini gibi yapay zeka ara\u00e7lar\u0131n\u0131n kullan\u0131m oranlar\u0131nda ciddi bir art\u0131\u015f oldu ve bu art\u0131\u015f\u0131n \u00f6n\u00fcm\u00fczdeki 6 ayda da yo\u011fun bir \u015fekilde devam etmesi bekleniyor. Yapay zek\u00e2 ile optimizasyon yapan, web sitelerini bu platformlar \u00fczerinden duyurmaya ve tan\u0131tmaya \u00e7al\u0131\u015fan yeni bir ekosistem olu\u015fuyor. Dijital pazarlama sekt\u00f6r\u00fc de bu geli\u015fmeleri yak\u0131ndan takip ediyor. 2025 y\u0131l\u0131n\u0131n ikinci yar\u0131s\u0131nda bu alanlardaki reklam mecralar\u0131n\u0131n da optimize edilmesi ve reklam s\u00fcre\u00e7lerinin daha etkin bir \u015fekilde devreye girmesini \u00f6ng\u00f6r\u00fcl\u00fcyoruz. Son olarak, WhatsApp\u2019\u0131n reklam entegrasyonu da bu d\u00f6nemde hayat\u0131m\u0131za girdi.…<\/p>\n","protected":false},"author":2,"featured_media":3525,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"_links":{"self":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts\/3524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3524"}],"version-history":[{"count":1,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts\/3524\/revisions"}],"predecessor-version":[{"id":3527,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts\/3524\/revisions\/3527"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/media\/3525"}],"wp:attachment":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}