Son y\u0131llarda ya\u015fad\u0131\u011f\u0131m\u0131z ekonomik olumsuzluklar, al\u0131m g\u00fcc\u00fcn\u00fcn giderek azalmas\u0131, ge\u00e7im s\u0131k\u0131nt\u0131s\u0131n\u0131n \u00e7o\u011falmas\u0131 ister istemez T\u0130CAR\u0130 AHLAK kavram\u0131n\u0131 bir kez daha \u00f6ne \u00e7\u0131karmaktad\u0131r. En basit tan\u0131m\u0131yla ticari ahlak yalan s\u00f6ylememek, bir \u00fcr\u00fcn\u00fc ederinden fazlaya satmamak veya kalitesini oldu\u011fundan fazla g\u00f6stermemek, sat\u0131lan \u00fcr\u00fcn\u00fcn arkas\u0131nda durmak, devlete kazanc\u0131 oran\u0131nda yasalar \u00e7er\u00e7evesinde vergisini tam ve zaman\u0131nda \u00f6demek olarak tan\u0131mlanabilir.<\/p>\n\n\n\n
G\u00fcn\u00fcm\u00fczde yaz\u0131l\u0131 ve g\u00f6rsel bas\u0131nda s\u0131k s\u0131k yerini alan ticari ahlak kurallar\u0131na uymayan, baz\u0131 konular\u0131 kendi yarar\u0131na f\u0131rsata \u00e7eviren birtak\u0131m i\u015fletmelerden bahsetmek m\u00fcmk\u00fcnd\u00fcr. \u00d6zellikle marketlerde eksik gramajl\u0131 \u00fcr\u00fcnler, kullan\u0131m \u00f6mr\u00fc bitmi\u015f veya \u00e7ok az zaman kalm\u0131\u015f yiyecek ve i\u00e7ecekler, fahi\u015f fiyatla sat\u0131\u015f faaliyetleri bunlara \u00f6rnek olabilir. Bunlar\u0131n \u00f6n\u00fcne ge\u00e7ebilmek i\u00e7in h\u00fck\u00fcmetin yetkili kurullar\u0131 denetimlerini s\u0131kla\u015ft\u0131rmalar\u0131 ve y\u00fcksek ceza uygulamalar\u0131na ra\u011fmen maalesef baz\u0131 sat\u0131c\u0131 kesimler taraf\u0131ndan devam etmektedir.<\/p>\n\n\n\n
Ticari ahlak sadece yukar\u0131daki saymaya \u00e7al\u0131\u015ft\u0131klar\u0131mla s\u0131n\u0131rl\u0131 de\u011fildir. \u00d6rne\u011fin bir taksi \u015fof\u00f6r\u00fcn\u00fcn m\u00fc\u015fterisinden fazla para almak i\u00e7in yolu uzatmas\u0131, do\u011fal afetlerde gere\u011finden fazla para talep etmesi; enflasyonist ortamlarda fiyat alg\u0131s\u0131n\u0131n f\u0131rsat\u00e7\u0131l\u0131\u011fa \u00e7evrilmesi, baz\u0131 d\u00f6nemlerde tedarik s\u0131k\u0131nt\u0131s\u0131 \u00e7ekilen \u00fcr\u00fcnlerin fiyatlar\u0131n\u0131n y\u00fckseltilmesi, gene do\u011fal afetlerde baz\u0131 iyi niyetli ve duyarl\u0131 vatanda\u015flar\u0131m\u0131z\u0131n veya devlet yard\u0131mlar\u0131n\u0131n yerine ula\u015ft\u0131r\u0131lmamas\u0131 gibi \u00f6rnekler say\u0131labilir.<\/p>\n\n\n\n
Ticari ahlak kurallar\u0131n\u0131n benzeri konular\u0131 ticaret kanunumuzda HAKSIZ REKABET olarak yerini alm\u0131\u015ft\u0131r. Kay\u0131t d\u0131\u015f\u0131 i\u015flem veya i\u015flemler yapmak, rakipleri k\u00f6t\u00fclemek, sat\u0131lan veya \u00fcretilen \u00fcr\u00fcn\u00fc oldu\u011fundan farkl\u0131 kalitede sunmak, gene \u00fcretilen \u00fcr\u00fcnlerde ucuz ve kalitesiz hammadde kullanarak \u00fcr\u00fcn kalitesini d\u00fc\u015f\u00fcrmek veya kullan\u0131m \u00f6mr\u00fcn\u00fc normalden aza indirmek, m\u00fc\u015fteriye verilen s\u00f6zleri yerine getirmemek, bir m\u00fc\u015fteriden duydu\u011funu di\u011ferine iletmek, bir firman\u0131n maddi durumunu oldu\u011fundan k\u00f6t\u00fc olarak bahsetmek,tyedarik,tahsilat veya \u00f6deme kurallar\u0131n\u0131 kendi lehine \u00e7evirmek gibi hem insanl\u0131\u011fa hem de ticari ahlak kurallar\u0131na s\u0131\u011fmayan davran\u0131\u015flar sergilemek hukuk ve ahlak d\u0131\u015f\u0131 davran\u0131\u015flard\u0131r.<\/p>\n\n\n\n
Ticari ahlak veya i\u015f ahlak\u0131 t\u00fcm piyasa mensuplar\u0131 i\u00e7in ge\u00e7erlidir. \u0130\u015f\u00e7i olarak \u00e7al\u0131\u015ft\u0131\u011f\u0131 i\u015fletmenin menfaatlerini g\u00f6zetmek, firma ile ilgili bilgileri rakipler ba\u015fta olmak \u00fczere d\u0131\u015far\u0131ya s\u0131zd\u0131rmak, \u00fcretim kalitesinde i\u015fletmeye zarar verebilecek i\u015flem yapmak, i\u015f arkada\u015flar\u0131yla iyi ge\u00e7inmek, \u00fcslerinin emirlerini harfiyen yerine getirmek, mesai saatlerine uymak ticari ahlak kurallar\u0131ndan baz\u0131lar\u0131d\u0131r ve bunlara tamamen uyum sa\u011flanmas\u0131 gerekir.<\/p>\n\n\n\n
Ayn\u0131 \u015fekilde patronlar\u0131n i\u015f\u00e7i haklar\u0131n\u0131 korumamak, onlara emeklerinin kar\u015f\u0131l\u0131\u011f\u0131n\u0131 vermemek, yasalar\u0131m\u0131zda belirtilen mesai saatleri d\u0131\u015f\u0131nda \u00fccret \u00f6demeden \u00e7al\u0131\u015ft\u0131rmak, k\u0131dem ve ihbar tazminat\u0131n\u0131 eksik veya zaman\u0131nda \u00f6dememek, i\u015f\u00e7inin kapasitesinin \u00fcst\u00fcnde g\u00f6rev y\u00fcklemek, kay\u0131t d\u0131\u015f\u0131 i\u015flem yapmak, devlete kazanc\u0131 oran\u0131nda yasalara uygun olarak ve zaman\u0131nda vergi \u00f6dememek gibi i\u015flemler de ticari ahlak kurallar\u0131 ile ba\u011fda\u015fmaz<\/p>\n\n\n\n
G\u00fcn\u00fcm\u00fczde ticari ahlak kurallar\u0131na maalesef tam olarak uyuldu\u011funun s\u00f6ylemek m\u00fcmk\u00fcn de\u011fildir. Ancak d\u00fcr\u00fcst, i\u015fine ve m\u00fc\u015fterisine sayg\u0131l\u0131, f\u0131rsat\u00e7\u0131l\u0131\u011f\u0131 menfaat olarak g\u00f6rmeyen bir\u00e7ok i\u015f insan\u0131m\u0131z\u0131n oldu\u011funu da unutmamam\u0131z gerekir. Daha da \u00f6tesi do\u011fal afetlerde b\u00f6lgelere yard\u0131m g\u00f6nderen, tahsil hayat\u0131 boyunca \u00f6zellikle y\u00fcksek \u00f6\u011frenim g\u00f6ren \u00f6\u011frencilere kar\u015f\u0131l\u0131ks\u0131z burs veren, vergisini tam ve zaman\u0131nda \u00f6deyen, hay\u0131r yapmak i\u00e7in okul, cami, sa\u011fl\u0131k oca\u011f\u0131 yapt\u0131ran \u00e7ok de\u011ferli i\u015f adamlar\u0131m\u0131za da \u015f\u00fckranlar\u0131m\u0131z\u0131 sunar b\u00f6yle giri\u015fimlerin \u00e7o\u011falmas\u0131n\u0131 dileriz.<\/p>\n\n\n\n
Bunlar\u0131n yan\u0131nda baz\u0131 marketlerdeki ayn\u0131 \u00fcr\u00fcn, ayn\u0131 gramaj, ayn\u0131 marka oldu\u011fu halde arada \u00f6nemli \u00f6l\u00e7\u00fcde fiyat fark\u0131 oldu\u011funu maalesef \u00fcz\u00fclerek izlemekteyiz. Art\u0131k ya\u015fad\u0131\u011f\u0131m\u0131z olumsuz ekonomik ko\u015fullardan dolay\u0131 t\u00fcketici olarak hepimiz bilince sahibiz ve ara\u015ft\u0131rma yapmadan \u00fcr\u00fcn almak istemiyoruz.<\/p>\n\n\n\n
Son ya\u015fad\u0131\u011f\u0131m\u0131z Bolu Kartalkaya\u2019da yang\u0131n facias\u0131nda hepimizin bildi\u011fi \u00fczere 78 can\u0131m\u0131z\u0131 kaybettik ve bunlar\u0131n neredeyse yar\u0131s\u0131 \u00e7ocuk ya\u015ftad\u0131r. Ancak otelde yasal olarak al\u0131nmas\u0131 gereken yang\u0131n tedbirlerinin al\u0131nmad\u0131\u011f\u0131 ortadad\u0131r. Biz zaten millet olarak bir olay ya\u015famadan \u00f6nlem almay\u0131m akl\u0131m\u0131zdan ge\u00e7irmeyiz. Deprem olur deprem \u00f6nlemleri, yang\u0131n olur yang\u0131n \u00f6nlemleri, su bask\u0131n\u0131 olur bununla ilgili \u00f6nlemleri almaya \u00e7al\u0131\u015f\u0131r\u0131z. H\u00e2lbuki bu ve buna benzer durumlar i\u00e7in al\u0131nmas\u0131 gereken \u00f6nlemler her olaydan sonra gerek yaz\u0131l\u0131 gerek g\u00f6rsel bas\u0131nda k\u0131sa s\u00fcre boyunca t\u00fcm detaylar\u0131yla konu\u015fulur, anlat\u0131l\u0131r, tart\u0131\u015f\u0131l\u0131r ve bir dahaki olaya kadar unutulur gider. Ancak bu t\u00fcr i\u015fletmeler yasalarda belirtilen kurallar i\u00e7in uygulama yapsa hem ticari ahlak kurallar\u0131na uyum sa\u011flam\u0131\u015f olur hem de olas\u0131 bir facian\u0131n \u00f6n\u00fcne ge\u00e7erek belki de ya\u015fanan can kay\u0131plar\u0131 ya\u015fanmam\u0131\u015f olabilir. Bolu da ya\u015fanan faciadan sonra yukar\u0131da bahsetmeye \u00e7al\u0131\u015ft\u0131\u011f\u0131m gibi yang\u0131n \u00f6nlemlerini \u00f6n plana \u00e7\u0131karm\u0131\u015ft\u0131r. Otellerde, i\u015f merkezlerinde, hastanelerde, okullarda, apartmanlarda \u00f6nlem al\u0131m\u0131n\u0131n \u00e7o\u011falmas\u0131 sebebiyle yang\u0131n t\u00fcplerinin fiyatlar\u0131n\u0131n y\u00fckseltilmesi ticari ahlak kurallar\u0131 d\u0131\u015f\u0131nda bir uygulamad\u0131r. Daha da \u00f6tesi tam bir f\u0131rsat\u00e7\u0131l\u0131k \u00f6rne\u011fidir.<\/p>\n\n\n\n
H\u00fck\u00fcmetin ticari ahlak krallar\u0131na uymayan i\u015fletmeler hakk\u0131nda cezai i\u015flem yapt\u0131\u011f\u0131n\u0131 yukar\u0131da belirtmi\u015ftim. Ancak \u015fahsi kanaatim verilen para cezalar\u0131 yeterli de\u011fildir ve i\u015fyeri kapatmaya kadar cayd\u0131r\u0131c\u0131 uygulama yap\u0131lmal\u0131d\u0131r<\/p>\n\n\n\n
Kaynak:<\/strong> Sanayi Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":" Son y\u0131llarda ya\u015fad\u0131\u011f\u0131m\u0131z ekonomik olumsuzluklar, al\u0131m g\u00fcc\u00fcn\u00fcn giderek azalmas\u0131, ge\u00e7im s\u0131k\u0131nt\u0131s\u0131n\u0131n \u00e7o\u011falmas\u0131 ister istemez T\u0130CAR\u0130 AHLAK kavram\u0131n\u0131 bir kez daha \u00f6ne \u00e7\u0131karmaktad\u0131r. En basit tan\u0131m\u0131yla ticari ahlak yalan s\u00f6ylememek, bir \u00fcr\u00fcn\u00fc ederinden fazlaya satmamak veya kalitesini oldu\u011fundan fazla g\u00f6stermemek, sat\u0131lan \u00fcr\u00fcn\u00fcn arkas\u0131nda durmak, devlete kazanc\u0131 oran\u0131nda yasalar \u00e7er\u00e7evesinde vergisini tam ve zaman\u0131nda \u00f6demek olarak tan\u0131mlanabilir. G\u00fcn\u00fcm\u00fczde yaz\u0131l\u0131 ve g\u00f6rsel bas\u0131nda s\u0131k s\u0131k yerini alan ticari ahlak kurallar\u0131na uymayan, baz\u0131 konular\u0131 kendi yarar\u0131na f\u0131rsata \u00e7eviren birtak\u0131m i\u015fletmelerden bahsetmek m\u00fcmk\u00fcnd\u00fcr. \u00d6zellikle marketlerde eksik gramajl\u0131 \u00fcr\u00fcnler, kullan\u0131m \u00f6mr\u00fc bitmi\u015f veya \u00e7ok az zaman kalm\u0131\u015f yiyecek ve i\u00e7ecekler, fahi\u015f fiyatla sat\u0131\u015f faaliyetleri bunlara \u00f6rnek olabilir. Bunlar\u0131n \u00f6n\u00fcne ge\u00e7ebilmek i\u00e7in h\u00fck\u00fcmetin yetkili kurullar\u0131 denetimlerini s\u0131kla\u015ft\u0131rmalar\u0131 ve y\u00fcksek ceza uygulamalar\u0131na ra\u011fmen maalesef baz\u0131 sat\u0131c\u0131 kesimler taraf\u0131ndan devam etmektedir. Ticari ahlak sadece yukar\u0131daki saymaya \u00e7al\u0131\u015ft\u0131klar\u0131mla s\u0131n\u0131rl\u0131 de\u011fildir. \u00d6rne\u011fin bir taksi \u015fof\u00f6r\u00fcn\u00fcn m\u00fc\u015fterisinden fazla para almak i\u00e7in yolu uzatmas\u0131, do\u011fal afetlerde gere\u011finden fazla para talep etmesi; enflasyonist ortamlarda fiyat alg\u0131s\u0131n\u0131n f\u0131rsat\u00e7\u0131l\u0131\u011fa \u00e7evrilmesi, baz\u0131 d\u00f6nemlerde tedarik s\u0131k\u0131nt\u0131s\u0131 \u00e7ekilen \u00fcr\u00fcnlerin fiyatlar\u0131n\u0131n y\u00fckseltilmesi, gene do\u011fal afetlerde baz\u0131 iyi niyetli ve duyarl\u0131 vatanda\u015flar\u0131m\u0131z\u0131n veya devlet yard\u0131mlar\u0131n\u0131n yerine ula\u015ft\u0131r\u0131lmamas\u0131 gibi \u00f6rnekler say\u0131labilir. Ticari ahlak kurallar\u0131n\u0131n benzeri konular\u0131 ticaret kanunumuzda HAKSIZ REKABET olarak yerini alm\u0131\u015ft\u0131r. Kay\u0131t d\u0131\u015f\u0131 i\u015flem veya i\u015flemler yapmak, rakipleri k\u00f6t\u00fclemek, sat\u0131lan veya \u00fcretilen \u00fcr\u00fcn\u00fc oldu\u011fundan farkl\u0131 kalitede sunmak, gene \u00fcretilen \u00fcr\u00fcnlerde ucuz ve kalitesiz hammadde kullanarak \u00fcr\u00fcn kalitesini d\u00fc\u015f\u00fcrmek veya kullan\u0131m \u00f6mr\u00fcn\u00fc normalden aza indirmek, m\u00fc\u015fteriye verilen s\u00f6zleri yerine getirmemek, bir m\u00fc\u015fteriden duydu\u011funu di\u011ferine iletmek, bir firman\u0131n maddi durumunu oldu\u011fundan k\u00f6t\u00fc olarak bahsetmek,tyedarik,tahsilat veya \u00f6deme kurallar\u0131n\u0131 kendi lehine \u00e7evirmek gibi hem insanl\u0131\u011fa hem de ticari ahlak kurallar\u0131na s\u0131\u011fmayan davran\u0131\u015flar sergilemek hukuk ve ahlak d\u0131\u015f\u0131 davran\u0131\u015flard\u0131r. Ticari ahlak veya i\u015f ahlak\u0131 t\u00fcm piyasa mensuplar\u0131 i\u00e7in ge\u00e7erlidir. \u0130\u015f\u00e7i olarak \u00e7al\u0131\u015ft\u0131\u011f\u0131 i\u015fletmenin menfaatlerini g\u00f6zetmek, firma ile ilgili bilgileri rakipler ba\u015fta olmak \u00fczere d\u0131\u015far\u0131ya s\u0131zd\u0131rmak, \u00fcretim kalitesinde i\u015fletmeye zarar verebilecek i\u015flem yapmak, i\u015f arkada\u015flar\u0131yla iyi ge\u00e7inmek, \u00fcslerinin emirlerini harfiyen yerine getirmek, mesai saatlerine uymak ticari ahlak kurallar\u0131ndan baz\u0131lar\u0131d\u0131r ve bunlara tamamen uyum sa\u011flanmas\u0131 gerekir. Ayn\u0131 \u015fekilde patronlar\u0131n i\u015f\u00e7i haklar\u0131n\u0131 korumamak, onlara emeklerinin kar\u015f\u0131l\u0131\u011f\u0131n\u0131 vermemek, yasalar\u0131m\u0131zda belirtilen mesai saatleri d\u0131\u015f\u0131nda \u00fccret \u00f6demeden \u00e7al\u0131\u015ft\u0131rmak, k\u0131dem ve ihbar tazminat\u0131n\u0131 eksik veya zaman\u0131nda \u00f6dememek, i\u015f\u00e7inin kapasitesinin \u00fcst\u00fcnde g\u00f6rev y\u00fcklemek, kay\u0131t d\u0131\u015f\u0131 i\u015flem yapmak, devlete kazanc\u0131 oran\u0131nda yasalara uygun olarak ve zaman\u0131nda vergi \u00f6dememek gibi i\u015flemler de ticari ahlak kurallar\u0131 ile ba\u011fda\u015fmaz G\u00fcn\u00fcm\u00fczde ticari ahlak kurallar\u0131na maalesef tam olarak uyuldu\u011funun s\u00f6ylemek m\u00fcmk\u00fcn de\u011fildir. Ancak d\u00fcr\u00fcst, i\u015fine ve m\u00fc\u015fterisine sayg\u0131l\u0131, f\u0131rsat\u00e7\u0131l\u0131\u011f\u0131 menfaat olarak g\u00f6rmeyen bir\u00e7ok i\u015f insan\u0131m\u0131z\u0131n oldu\u011funu da unutmamam\u0131z gerekir. Daha da \u00f6tesi do\u011fal afetlerde b\u00f6lgelere yard\u0131m g\u00f6nderen, tahsil hayat\u0131 boyunca \u00f6zellikle y\u00fcksek \u00f6\u011frenim g\u00f6ren \u00f6\u011frencilere kar\u015f\u0131l\u0131ks\u0131z burs veren, vergisini tam ve zaman\u0131nda \u00f6deyen, hay\u0131r yapmak i\u00e7in okul, cami, sa\u011fl\u0131k oca\u011f\u0131 yapt\u0131ran \u00e7ok de\u011ferli i\u015f adamlar\u0131m\u0131za da \u015f\u00fckranlar\u0131m\u0131z\u0131 sunar b\u00f6yle giri\u015fimlerin \u00e7o\u011falmas\u0131n\u0131 dileriz. Bunlar\u0131n yan\u0131nda baz\u0131 marketlerdeki ayn\u0131 \u00fcr\u00fcn, ayn\u0131 gramaj, ayn\u0131 marka oldu\u011fu halde arada \u00f6nemli \u00f6l\u00e7\u00fcde fiyat fark\u0131 oldu\u011funu maalesef \u00fcz\u00fclerek izlemekteyiz. Art\u0131k ya\u015fad\u0131\u011f\u0131m\u0131z olumsuz ekonomik ko\u015fullardan dolay\u0131 t\u00fcketici olarak hepimiz bilince sahibiz ve ara\u015ft\u0131rma yapmadan \u00fcr\u00fcn almak istemiyoruz. Son ya\u015fad\u0131\u011f\u0131m\u0131z Bolu Kartalkaya\u2019da yang\u0131n facias\u0131nda hepimizin bildi\u011fi \u00fczere 78 can\u0131m\u0131z\u0131 kaybettik ve bunlar\u0131n neredeyse yar\u0131s\u0131 \u00e7ocuk ya\u015ftad\u0131r. Ancak otelde yasal olarak al\u0131nmas\u0131 gereken yang\u0131n tedbirlerinin al\u0131nmad\u0131\u011f\u0131 ortadad\u0131r. Biz zaten millet olarak bir olay ya\u015famadan \u00f6nlem almay\u0131m akl\u0131m\u0131zdan ge\u00e7irmeyiz. Deprem olur deprem \u00f6nlemleri, yang\u0131n olur yang\u0131n \u00f6nlemleri, su bask\u0131n\u0131 olur…<\/p>\n","protected":false},"author":7,"featured_media":2639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,267],"tags":[],"class_list":["post-2759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kose-yazarlari","category-zafer-ozcivan"],"_links":{"self":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts\/2759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2759"}],"version-history":[{"count":1,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts\/2759\/revisions"}],"predecessor-version":[{"id":2760,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts\/2759\/revisions\/2760"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/media\/2639"}],"wp:attachment":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}