{"id":2260,"date":"2024-03-13T08:53:21","date_gmt":"2024-03-13T05:53:21","guid":{"rendered":"https:\/\/www.sektorturk.com\/?p=2260"},"modified":"2024-03-13T08:57:29","modified_gmt":"2024-03-13T05:57:29","slug":"markanizi-guvence-altina-alin","status":"publish","type":"post","link":"https:\/\/tr.sektorturk.com\/?p=2260","title":{"rendered":"Markan\u0131z\u0131 G\u00fcvence Alt\u0131na Al\u0131n"},"content":{"rendered":"\n

Marka<\/strong><\/a>, bir i\u015fletmeyi di\u011fer i\u015fletmelerden ay\u0131ran en \u00f6nemli \u00f6zellik olarak kabul edilir. Benzerleri ile ayn\u0131 alanda ve ayn\u0131 zamanda an\u0131ld\u0131\u011f\u0131nda di\u011ferlerinden farkl\u0131la\u015farak akla gelen ilk kavram marka<\/strong><\/a>d\u0131r. Benzer \u00fcr\u00fcnleri ya da hizmetleri ba\u015fkalar\u0131n\u0131n \u00fcr\u00fcn ya da hizmetlerinden ay\u0131rt etmek \u00fczere kullan\u0131lan ya da belirli bir hizmetin sunulmas\u0131 s\u0131ras\u0131nda kullan\u0131lan ay\u0131rt edici i\u015faret marka<\/strong><\/a> olarak tan\u0131mlanmaktad\u0131r. Bu i\u015faretin yasal olarak korunmas\u0131 haline ise marka tescil<\/strong><\/a>i ad\u0131 verilir. \u0130\u015fletmelerin varl\u0131\u011f\u0131 ve bu varl\u0131\u011f\u0131n\u0131 sa\u011flam bir zeminde s\u00fcrd\u00fcrebilmesi ad\u0131na bu kadar \u00f6nemli olan marka<\/strong><\/a>, tescili yap\u0131larak korunmal\u0131d\u0131r.<\/p>\n\n\n\n

T\u00fcketiciye sunulacak \u00fcr\u00fcn\u00fcn tamamlay\u0131c\u0131s\u0131 niteli\u011finde olan \u201cMarka<\/strong><\/a>\u201d kavram\u0131n\u0131n \u00f6nemi g\u00fcn\u00fcm\u00fczde giderek artmaktad\u0131r, \u00fcr\u00fcn\u00fcn kimli\u011fini belirleyen, \u00fcr\u00fcn\u00fc farkl\u0131la\u015ft\u0131ran, \u00fcr\u00fcne bir de\u011fer katan b\u00f6ylece t\u00fcketicinin al\u0131m karar\u0131nda etkin rol oynayan \u00f6nemli unsurlar\u0131n ba\u015f\u0131nda gelmektedir. T\u00fcketicilerin sat\u0131n alma davran\u0131\u015flar\u0131nda \u00f6nemli bir fakt\u00f6r olan i\u015fletmeler stratejilerinde uzun vadeli olarak marka<\/strong><\/a>y\u0131 t\u00fcketicinin haf\u0131zas\u0131na yerle\u015ftirmeli ve marka<\/strong><\/a> imaj\u0131n\u0131 g\u00fc\u00e7lendirerek marka<\/strong><\/a> ba\u011fl\u0131l\u0131\u011f\u0131 olu\u015fturmal\u0131d\u0131r<\/p>\n\n\n\n

Marka<\/strong><\/a>n\u0131z\u0131n ba\u015fka firmalar taraf\u0131ndan kullan\u0131lmamas\u0131 ve kar\u0131\u015ft\u0131r\u0131lmamas\u0131 i\u00e7in  marka tescili<\/strong><\/a> yapt\u0131rarak yasal koruma alt\u0131na almal\u0131y\u0131z;<\/p>\n\n\n\n

Marka tescili<\/strong><\/a> s\u0131nai m\u00fclki hakt\u0131r hukuki koruma sa\u011flar. Marka<\/strong><\/a>n\u0131z\u0131 yasal olarak g\u00fcvence alt\u0131na alm\u0131\u015f olursunuz. Hak sahibi olmayan ki\u015fi ve kurumlar taraf\u0131ndan kullan\u0131lmas\u0131 durumunda marka tescili<\/strong><\/a>ni yapt\u0131rm\u0131\u015f hak sahibi dava a\u00e7arak itiraz etme hakk\u0131n\u0131 sakl\u0131 tutar. B\u00f6ylece hem marka<\/strong><\/a> itibar\u0131n\u0131n zedelenmesi hem de haks\u0131z kazan\u00e7 elde edilmesi engellenmi\u015f olur.<\/p>\n\n\n\n

Marka tescili<\/strong><\/a> ile firmalar, marka<\/strong><\/a>lar\u0131n\u0131n haklar\u0131n\u0131 \u00fczerine alabilmektedir.<\/p>\n\n\n\n

Marka tescil<\/strong><\/a> i\u015flemleri sayesinde ki\u015fi ve firmalar lisans verme stat\u00fcs\u00fcn\u00fc elde edebilmektedir. Bununla beraber miras hakk\u0131 ve devretme hakk\u0131 da marka tescili<\/strong><\/a> ile sa\u011flanm\u0131\u015f olur.<\/p>\n\n\n\n

Tescil marka<\/strong><\/a>n\u0131n rekabet g\u00fcc\u00fcn\u00fc ve itibar\u0131n\u0131 y\u00fckseltir.<\/p>\n\n\n\n

Yurt d\u0131\u015f\u0131 tescil<\/strong><\/a> i\u015flemlerinizde kolayl\u0131k sa\u011flar.<\/p>\n\n\n\n

Marka<\/strong><\/a>n\u0131z\u0131n ayn\u0131s\u0131 ya da benzerinin bir ba\u015fkas\u0131 taraf\u0131ndan ayn\u0131 i\u015f alan\u0131nda al\u0131nmas\u0131n\u0131 engeller.<\/p>\n\n\n\n

T\u00fcrkiye\u2019de b\u00fcy\u00fck bir avantaj\u0131 olan com.tr uzant\u0131l\u0131 siteleri ancak marka tescili<\/strong><\/a> ile alabilirsiniz.<\/p>\n\n\n\n

10 y\u0131lda bir harc\u0131 \u00f6dendi\u011fi m\u00fcddet\u00e7e s\u00fcresi yoktur Marka<\/strong><\/a>n\u0131z\u0131 ilerleyen zamanlarda bir ba\u015fkas\u0131na satabilir, miras yoluyla intikal edebilir veya devredebilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"

Marka, bir i\u015fletmeyi di\u011fer i\u015fletmelerden ay\u0131ran en \u00f6nemli \u00f6zellik olarak kabul edilir. Benzerleri ile ayn\u0131 alanda ve ayn\u0131 zamanda an\u0131ld\u0131\u011f\u0131nda di\u011ferlerinden farkl\u0131la\u015farak akla gelen ilk kavram markad\u0131r. Benzer \u00fcr\u00fcnleri ya da hizmetleri ba\u015fkalar\u0131n\u0131n \u00fcr\u00fcn ya da hizmetlerinden ay\u0131rt etmek \u00fczere kullan\u0131lan ya da belirli bir hizmetin sunulmas\u0131 s\u0131ras\u0131nda kullan\u0131lan ay\u0131rt edici i\u015faret marka olarak tan\u0131mlanmaktad\u0131r. Bu i\u015faretin yasal olarak korunmas\u0131 haline ise marka tescili ad\u0131 verilir. \u0130\u015fletmelerin varl\u0131\u011f\u0131 ve bu varl\u0131\u011f\u0131n\u0131 sa\u011flam bir zeminde s\u00fcrd\u00fcrebilmesi ad\u0131na bu kadar \u00f6nemli olan marka, tescili yap\u0131larak korunmal\u0131d\u0131r. T\u00fcketiciye sunulacak \u00fcr\u00fcn\u00fcn tamamlay\u0131c\u0131s\u0131 niteli\u011finde olan \u201cMarka\u201d kavram\u0131n\u0131n \u00f6nemi g\u00fcn\u00fcm\u00fczde giderek artmaktad\u0131r, \u00fcr\u00fcn\u00fcn kimli\u011fini belirleyen, \u00fcr\u00fcn\u00fc farkl\u0131la\u015ft\u0131ran, \u00fcr\u00fcne bir de\u011fer katan b\u00f6ylece t\u00fcketicinin al\u0131m karar\u0131nda etkin rol oynayan \u00f6nemli unsurlar\u0131n ba\u015f\u0131nda gelmektedir. T\u00fcketicilerin sat\u0131n alma davran\u0131\u015flar\u0131nda \u00f6nemli bir fakt\u00f6r olan i\u015fletmeler stratejilerinde uzun vadeli olarak markay\u0131 t\u00fcketicinin haf\u0131zas\u0131na yerle\u015ftirmeli ve marka imaj\u0131n\u0131 g\u00fc\u00e7lendirerek marka ba\u011fl\u0131l\u0131\u011f\u0131 olu\u015fturmal\u0131d\u0131r Markan\u0131z\u0131n ba\u015fka firmalar taraf\u0131ndan kullan\u0131lmamas\u0131 ve kar\u0131\u015ft\u0131r\u0131lmamas\u0131 i\u00e7in  marka tescili yapt\u0131rarak yasal koruma alt\u0131na almal\u0131y\u0131z; Marka tescili s\u0131nai m\u00fclki hakt\u0131r hukuki koruma sa\u011flar. Markan\u0131z\u0131 yasal olarak g\u00fcvence alt\u0131na alm\u0131\u015f olursunuz. Hak sahibi olmayan ki\u015fi ve kurumlar taraf\u0131ndan kullan\u0131lmas\u0131 durumunda marka tescilini yapt\u0131rm\u0131\u015f hak sahibi dava a\u00e7arak itiraz etme hakk\u0131n\u0131 sakl\u0131 tutar. B\u00f6ylece hem marka itibar\u0131n\u0131n zedelenmesi hem de haks\u0131z kazan\u00e7 elde edilmesi engellenmi\u015f olur. Marka tescili ile firmalar, markalar\u0131n\u0131n haklar\u0131n\u0131 \u00fczerine alabilmektedir. Marka tescil i\u015flemleri sayesinde ki\u015fi ve firmalar lisans verme stat\u00fcs\u00fcn\u00fc elde edebilmektedir. Bununla beraber miras hakk\u0131 ve devretme hakk\u0131 da marka tescili ile sa\u011flanm\u0131\u015f olur. Tescil markan\u0131n rekabet g\u00fcc\u00fcn\u00fc ve itibar\u0131n\u0131 y\u00fckseltir. Yurt d\u0131\u015f\u0131 tescil i\u015flemlerinizde kolayl\u0131k sa\u011flar. Markan\u0131z\u0131n ayn\u0131s\u0131 ya da benzerinin bir ba\u015fkas\u0131 taraf\u0131ndan ayn\u0131 i\u015f alan\u0131nda al\u0131nmas\u0131n\u0131 engeller. T\u00fcrkiye\u2019de b\u00fcy\u00fck bir avantaj\u0131 olan com.tr uzant\u0131l\u0131 siteleri ancak marka tescili ile alabilirsiniz. 10 y\u0131lda bir harc\u0131 \u00f6dendi\u011fi m\u00fcddet\u00e7e s\u00fcresi yoktur Markan\u0131z\u0131 ilerleyen zamanlarda bir ba\u015fkas\u0131na satabilir, miras yoluyla intikal edebilir veya devredebilirsiniz.<\/p>\n","protected":false},"author":2,"featured_media":2261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,252],"tags":[],"class_list":["post-2260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marka","category-markalize"],"_links":{"self":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts\/2260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2260"}],"version-history":[{"count":1,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts\/2260\/revisions"}],"predecessor-version":[{"id":2262,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts\/2260\/revisions\/2262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/media\/2261"}],"wp:attachment":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}