{"id":2217,"date":"2024-03-01T10:07:55","date_gmt":"2024-03-01T07:07:55","guid":{"rendered":"https:\/\/www.sektorturk.com\/?p=2217"},"modified":"2024-03-03T01:05:21","modified_gmt":"2024-03-02T22:05:21","slug":"markanin-basarisi-guvendir","status":"publish","type":"post","link":"https:\/\/tr.sektorturk.com\/?p=2217","title":{"rendered":"Markan\u0131n Ba\u015far\u0131s\u0131 \u201cG\u00dcVEN\u2019dir\u201d"},"content":{"rendered":"\n<p>Kurumsal kimli\u011fin olu\u015fturulmas\u0131, marka sadakatinin olu\u015fturulmas\u0131 ve pazarlaman\u0131n geli\u015ftirilebilmesi i\u00e7in t\u00fcketicinin markaya ba\u011fl\u0131l\u0131\u011f\u0131n\u0131n sa\u011flanmas\u0131 gerekmektedir. T\u00fcketicinin bir marka ile ilgili d\u00fc\u015f\u00fcnceleri fikirleri, izlenimleri ve markaya kar\u015f\u0131 olumlu hislerinin olu\u015fmas\u0131 marka g\u00fcveni olarak tan\u0131mlanabilir. Marka g\u00fcveni, markan\u0131n t\u00fcketiciler taraf\u0131ndan nas\u0131l g\u00f6r\u00fclmesini istedi\u011finiz \u015fekilde g\u00f6r\u00fclmesini sa\u011flayacak \u00e7al\u0131\u015fmalard\u0131r.<\/p>\n\n\n\n<p>T\u00fcketici ba\u011fl\u0131l\u0131\u011f\u0131n\u0131n sa\u011flanmas\u0131nda en \u00f6nemli ve dikkat edilmesi gereken en \u00f6nemli hususlardan birisi de marka imaj\u0131d\u0131r. Marka imaj\u0131n\u0131n olu\u015fturulmas\u0131, t\u00fcketicilerin g\u00fcveninin kazan\u0131lmas\u0131 ve ba\u011fl\u0131l\u0131klar\u0131n\u0131n en iyi \u015fekilde olu\u015fturulmas\u0131n\u0131 sa\u011flayacak d\u00fczenleme ve geli\u015ftirme \u00e7al\u0131\u015fmalar\u0131n\u0131n yap\u0131lmas\u0131na marka g\u00fcveni denir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"228\" src=\"https:\/\/www.sektorturk.com\/wp-content\/uploads\/2024\/03\/marka-guven-840x228.jpeg\" alt=\"\" class=\"wp-image-2221\" srcset=\"https:\/\/tr.sektorturk.com\/wp-content\/uploads\/2024\/03\/marka-guven-840x228.jpeg 840w, https:\/\/tr.sektorturk.com\/wp-content\/uploads\/2024\/03\/marka-guven-660x179.jpeg 660w, https:\/\/tr.sektorturk.com\/wp-content\/uploads\/2024\/03\/marka-guven-768x208.jpeg 768w, https:\/\/tr.sektorturk.com\/wp-content\/uploads\/2024\/03\/marka-guven-1536x417.jpeg 1536w, https:\/\/tr.sektorturk.com\/wp-content\/uploads\/2024\/03\/marka-guven.jpeg 1600w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<p>Markan\u0131n g\u00fcveni, rekabetin olu\u015fmas\u0131, tan\u0131t\u0131m\u0131n yap\u0131lmas\u0131, m\u00fc\u015fteri kitlelerine verilmek istenen mesaj\u0131n en do\u011fru \u015fekilde aktar\u0131lmas\u0131n\u0131 sa\u011flayan olgudur. T\u00fcketiciler \u00fczerinde pozitif bir imaj\u0131n olu\u015fabilmesi ve ba\u011fl\u0131l\u0131\u011f\u0131n art\u0131r\u0131labilmesi i\u00e7in m\u00fc\u015fteri ili\u015fkileri alan\u0131nda \u00e7e\u015fitli \u00e7al\u0131\u015fmalar yap\u0131l\u0131r. Markan\u0131n g\u00fcvenini olu\u015fturdu\u011funuz zaman marka kimli\u011finiz ve imaj\u0131n\u0131z da geli\u015fmeye ba\u015flayacakt\u0131r ve b\u00f6ylece m\u00fc\u015fteri sadakati sa\u011flam\u0131\u015f olacakt\u0131r. Sekt\u00f6rdeki rekabetin olu\u015fturulabilmesi ve hedef kitleye ula\u015fman\u0131z, markaya ba\u011fl\u0131 m\u00fc\u015fteri kitlesine sahip olman\u0131z olu\u015fturmu\u015f oldu\u011funuz markan\u0131n g\u00fcvenine ba\u011fl\u0131d\u0131r.<\/p>\n\n\n\n<p>G\u00fcvenilir Marka \u0130sim Belgesi (GUM\u0130B-TOBNC) olarak adland\u0131rd\u0131\u011f\u0131m\u0131z ve markalar\u0131n g\u00fcvenilir oldu\u011funu sa\u011flayan bu belge m\u00fc\u015fterilerin de markaya olan g\u00fcvenini art\u0131rmaktad\u0131r.<\/p>\n\n\n\n<p>Marka g\u00fcvenilirli\u011fini sa\u011flayan GUM\u0130B-TOBNC belgesi ile markalar m\u00fc\u015fteri potansiyelini art\u0131rarak m\u00fc\u015fteri sadakatini olu\u015fturmakta ve ciddi anlamda kar art\u0131\u015f\u0131 sa\u011flamaktad\u0131rlar. B\u00f6ylece markalar pozitif bir imaj kazanmakla birlikte maddi anlamda da olduk\u00e7a \u00f6nemli kazan\u00e7lar elde etmekteler ve sekt\u00f6rdeki g\u00fcc\u00fcn\u00fcn de artmas\u0131n\u0131 sa\u011flamaktad\u0131rlar.<\/p>\n\n\n\n<p>G\u00fcvenilir Marka \u0130sim Belgesi (GUM\u0130B-TOBNC), m\u00fc\u015fterilerin daha kolay se\u00e7im yapmas\u0131n\u0131, sat\u0131n alma i\u015flemlerinde kolay karar vermelerini sa\u011flar. \u0130\u015fletmeler i\u00e7in pozitif imaj\u0131n olu\u015fturulmas\u0131n\u0131, rekabet g\u00fcc\u00fcn\u00fcn ve sat\u0131\u015f kar\u0131n\u0131n art\u0131r\u0131lmas\u0131n\u0131 sa\u011flar. M\u00fc\u015fteriler, g\u00fcven duyduklar\u0131 markan\u0131n ihtiya\u00e7lar\u0131na y\u00f6nelik oldu\u011funu bilir ve en iyi fayday\u0131 elde edeceklerini d\u00fc\u015f\u00fcnerek tercihlerini yaparlar. G\u00fcvenilir Marka \u0130sim Belgesi (GUM\u0130B-TOBNC), m\u00fc\u015fteri hizmetlerinin en iyi \u015fekilde sunulmas\u0131n\u0131 ve t\u00fcketici haklar\u0131n\u0131n korunmas\u0131n\u0131 da sa\u011flayacakt\u0131r.<\/p>\n\n\n\n<p><strong>&#x1f4cc;Her zaman dedi\u011fim gibi \u201cElimin De\u011fdi\u011fi Markala\u015f\u0131yor\u201d<\/strong><\/p>\n\n\n\n<p>&#x2b07; \u0130leti\u015fim &#x2b07;<\/p>\n\n\n\n<p>www.markalize.com           www.gumib.org.tr<\/p>\n\n\n\n<p>+90 535 642 66 22      &amp;  +90 542 490 60 44   &amp; +90 530 662 44 08<\/p>\n\n\n\n<p>&#x1f4cd;T\u00dcRK\u0130YE\u2019nin \u00d6d\u00fcll\u00fc Marka \u0130sim Uzman\u0131    &#8211; &#x1f4cc;Global Marka \u0130S\u0130M ve Markala\u015fma uzman\u0131 ByKANBER &#8230;<\/p>\n\n\n\n<p>&#x1f4cc; Marka Mucidi<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kurumsal kimli\u011fin olu\u015fturulmas\u0131, marka sadakatinin olu\u015fturulmas\u0131 ve pazarlaman\u0131n geli\u015ftirilebilmesi i\u00e7in t\u00fcketicinin markaya ba\u011fl\u0131l\u0131\u011f\u0131n\u0131n sa\u011flanmas\u0131 gerekmektedir. T\u00fcketicinin bir marka ile ilgili d\u00fc\u015f\u00fcnceleri fikirleri, izlenimleri ve markaya kar\u015f\u0131 olumlu hislerinin olu\u015fmas\u0131 marka g\u00fcveni olarak tan\u0131mlanabilir. Marka g\u00fcveni, markan\u0131n t\u00fcketiciler taraf\u0131ndan nas\u0131l g\u00f6r\u00fclmesini istedi\u011finiz \u015fekilde g\u00f6r\u00fclmesini sa\u011flayacak \u00e7al\u0131\u015fmalard\u0131r. T\u00fcketici ba\u011fl\u0131l\u0131\u011f\u0131n\u0131n sa\u011flanmas\u0131nda en \u00f6nemli ve dikkat edilmesi gereken en \u00f6nemli hususlardan birisi de marka imaj\u0131d\u0131r. Marka imaj\u0131n\u0131n olu\u015fturulmas\u0131, t\u00fcketicilerin g\u00fcveninin kazan\u0131lmas\u0131 ve ba\u011fl\u0131l\u0131klar\u0131n\u0131n en iyi \u015fekilde olu\u015fturulmas\u0131n\u0131 sa\u011flayacak d\u00fczenleme ve geli\u015ftirme \u00e7al\u0131\u015fmalar\u0131n\u0131n yap\u0131lmas\u0131na marka g\u00fcveni denir. Markan\u0131n g\u00fcveni, rekabetin olu\u015fmas\u0131, tan\u0131t\u0131m\u0131n yap\u0131lmas\u0131, m\u00fc\u015fteri kitlelerine verilmek istenen mesaj\u0131n en do\u011fru \u015fekilde aktar\u0131lmas\u0131n\u0131 sa\u011flayan olgudur. T\u00fcketiciler \u00fczerinde pozitif bir imaj\u0131n olu\u015fabilmesi ve ba\u011fl\u0131l\u0131\u011f\u0131n art\u0131r\u0131labilmesi i\u00e7in m\u00fc\u015fteri ili\u015fkileri alan\u0131nda \u00e7e\u015fitli \u00e7al\u0131\u015fmalar yap\u0131l\u0131r. Markan\u0131n g\u00fcvenini olu\u015fturdu\u011funuz zaman marka kimli\u011finiz ve imaj\u0131n\u0131z da geli\u015fmeye ba\u015flayacakt\u0131r ve b\u00f6ylece m\u00fc\u015fteri sadakati sa\u011flam\u0131\u015f olacakt\u0131r. Sekt\u00f6rdeki rekabetin olu\u015fturulabilmesi ve hedef kitleye ula\u015fman\u0131z, markaya ba\u011fl\u0131 m\u00fc\u015fteri kitlesine sahip olman\u0131z olu\u015fturmu\u015f oldu\u011funuz markan\u0131n g\u00fcvenine ba\u011fl\u0131d\u0131r. G\u00fcvenilir Marka \u0130sim Belgesi (GUM\u0130B-TOBNC) olarak adland\u0131rd\u0131\u011f\u0131m\u0131z ve markalar\u0131n g\u00fcvenilir oldu\u011funu sa\u011flayan bu belge m\u00fc\u015fterilerin de markaya olan g\u00fcvenini art\u0131rmaktad\u0131r. Marka g\u00fcvenilirli\u011fini sa\u011flayan GUM\u0130B-TOBNC belgesi ile markalar m\u00fc\u015fteri potansiyelini art\u0131rarak m\u00fc\u015fteri sadakatini olu\u015fturmakta ve ciddi anlamda kar art\u0131\u015f\u0131 sa\u011flamaktad\u0131rlar. B\u00f6ylece markalar pozitif bir imaj kazanmakla birlikte maddi anlamda da olduk\u00e7a \u00f6nemli kazan\u00e7lar elde etmekteler ve sekt\u00f6rdeki g\u00fcc\u00fcn\u00fcn de artmas\u0131n\u0131 sa\u011flamaktad\u0131rlar. G\u00fcvenilir Marka \u0130sim Belgesi (GUM\u0130B-TOBNC), m\u00fc\u015fterilerin daha kolay se\u00e7im yapmas\u0131n\u0131, sat\u0131n alma i\u015flemlerinde kolay karar vermelerini sa\u011flar. \u0130\u015fletmeler i\u00e7in pozitif imaj\u0131n olu\u015fturulmas\u0131n\u0131, rekabet g\u00fcc\u00fcn\u00fcn ve sat\u0131\u015f kar\u0131n\u0131n art\u0131r\u0131lmas\u0131n\u0131 sa\u011flar. M\u00fc\u015fteriler, g\u00fcven duyduklar\u0131 markan\u0131n ihtiya\u00e7lar\u0131na y\u00f6nelik oldu\u011funu bilir ve en iyi fayday\u0131 elde edeceklerini d\u00fc\u015f\u00fcnerek tercihlerini yaparlar. G\u00fcvenilir Marka \u0130sim Belgesi (GUM\u0130B-TOBNC), m\u00fc\u015fteri hizmetlerinin en iyi \u015fekilde sunulmas\u0131n\u0131 ve t\u00fcketici haklar\u0131n\u0131n korunmas\u0131n\u0131 da sa\u011flayacakt\u0131r. &#x1f4cc;Her zaman dedi\u011fim gibi \u201cElimin De\u011fdi\u011fi Markala\u015f\u0131yor\u201d &#x2b07; \u0130leti\u015fim &#x2b07; www.markalize.com www.gumib.org.tr +90 535 642 66 22 &amp; +90 542 490 60 44 &amp; +90 530 662 44 08 &#x1f4cd;T\u00dcRK\u0130YE\u2019nin \u00d6d\u00fcll\u00fc Marka \u0130sim Uzman\u0131 &#8211; &#x1f4cc;Global Marka \u0130S\u0130M ve Markala\u015fma uzman\u0131 ByKANBER &#8230; &#x1f4cc; Marka Mucidi<\/p>\n","protected":false},"author":2,"featured_media":2221,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,252],"tags":[],"class_list":["post-2217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marka","category-markalize"],"_links":{"self":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts\/2217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2217"}],"version-history":[{"count":4,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts\/2217\/revisions"}],"predecessor-version":[{"id":2233,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts\/2217\/revisions\/2233"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/media\/2221"}],"wp:attachment":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}