{"id":2041,"date":"2024-02-11T12:46:37","date_gmt":"2024-02-11T09:46:37","guid":{"rendered":"https:\/\/www.sektorturk.com\/?p=2041"},"modified":"2024-02-11T12:46:37","modified_gmt":"2024-02-11T09:46:37","slug":"fiyat-artislari-tuketiciyi-yenilenmis-cep-telefonlarina-yoneltti","status":"publish","type":"post","link":"https:\/\/tr.sektorturk.com\/?p=2041","title":{"rendered":"<strong>F\u0130YAT ARTI\u015eLARI T\u00dcKET\u0130C\u0130Y\u0130 YEN\u0130LENM\u0130\u015e CEP TELEFONLARINA Y\u00d6NELTT\u0130<\/strong>"},"content":{"rendered":"\n<p><strong><u>D\u00fcnya \u00e7ap\u0131nda ya\u015fanan pandemi sonras\u0131nda teknoloji sekt\u00f6r\u00fcn\u00fcn, t\u00fcketici ilgisinin artmas\u0131na paralel olarak b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc s\u00f6yleyen Gen\u00e7pa Teknoloji\u2019nin CEO\u2019su Sava\u015f Kayacan, bununla beraber cep telefonlar\u0131na y\u00f6nelik taban fiyatlar\u0131ndaki art\u0131\u015flar\u0131n da t\u00fcketiciyi yenilenmi\u015f cep telefonlar\u0131na y\u00f6nlendirdi\u011fini belirtti. \u00d6n\u00fcm\u00fczdeki y\u0131la dair de bir de\u011ferlendirmede bulunan Kayacan\u2019a g\u00f6re muhtemel fiyat art\u0131\u015flar\u0131 ve \u00fclkedeki se\u00e7im belirsizli\u011fi kararl\u0131 al\u0131c\u0131lardaki sat\u0131n alma e\u011frilerini dura\u011fanla\u015ft\u0131rabilir.<\/u><\/strong><\/p>\n\n\n\n<p>G\u00fcndelik ya\u015famda teknolojinin daha s\u0131k kullan\u0131yor olmas\u0131 sekt\u00f6r\u00fcn g\u00fcn ge\u00e7tik\u00e7e daha da b\u00fcy\u00fcmesini sa\u011fl\u0131yor. Gerek pandemi salg\u0131n\u0131 s\u0131ras\u0131nda gerek de sonras\u0131nda dijitalle\u015fme e\u011filiminin giderek artt\u0131\u011f\u0131 g\u00f6ze \u00e7arparken, s\u00f6z konusu geli\u015fmeler t\u00fcketicilerin sat\u0131n alma davran\u0131\u015flar\u0131n\u0131 da etkiliyor. \u0130\u015f ortaklar\u0131na ve bayilerine sa\u011flad\u0131\u011f\u0131 zengin ve yenilik\u00e7i \u00fcr\u00fcn portf\u00f6y\u00fc ile \u201cT\u00fcrkiye\u2019nin ak\u0131ll\u0131 tedarik\u00e7isi\u201d Gen\u00e7pa Teknoloji\u2019nin CEO\u2019su Sava\u015f Kayacan, yapt\u0131\u011f\u0131 sekt\u00f6r de\u011ferlendirmesinde 2021 senesinin sekt\u00f6r ad\u0131na \u00e7ok hareketli ge\u00e7ti\u011fini, kur ve fiyat art\u0131\u015f\u0131n\u0131n beklenenin aksine sekt\u00f6r\u00fc diri tuttu\u011funu s\u00f6yleyerek, \u201cApple \u00fcr\u00fcnlerinin lansman\u0131 ile fiyat skalas\u0131n\u0131 yukar\u0131 \u00e7ekmesi di\u011fer markalar\u0131 da tetikledi. \u00d6zellikle giri\u015f segment cihazlar 2.000- 3.000 TL aral\u0131\u011f\u0131ndayken \u015fimdi 4.500- 5.000 TL aral\u0131\u011f\u0131na \u00e7\u0131kt\u0131. Pandeminin azalmas\u0131 ile teknolojik \u00fcr\u00fcnlere olan ilgi artt\u0131, ki\u015fisel gereksinimler sekt\u00f6r\u00fc canl\u0131 tuttu\u201d diye konu\u015ftu. Bununla birlikte kur art\u0131\u015f\u0131 ve vergi kalemlerinin y\u00fcksek olmas\u0131 nedeniyle cep telefonlar\u0131na y\u00f6nelik taban fiyatlar\u0131nda art\u0131\u015flar ya\u015fand\u0131\u011f\u0131n\u0131 ve bunun da \u201cyenilenmi\u015f cep telefonu\u201d sat\u0131\u015flar\u0131n\u0131 olumlu etkiledi\u011fini ifade eden Kayacan\u2019a g\u00f6re s\u0131f\u0131r \u00fcr\u00fcn fiyatlar\u0131ndan dolay\u0131 daha fazla sad\u0131k kullan\u0131c\u0131, ayn\u0131 marka model \u00fcr\u00fcn\u00fcn \u201c+ 1 y\u0131l garanti\u201d ile tamamen yenilenmi\u015f h\u00e2lini sat\u0131n almaya y\u00f6neldi.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Kampanya d\u00f6nemlerinde fiyat odakl\u0131 al\u0131mlar artacak<\/strong><\/p>\n\n\n\n<p>\u00d6n\u00fcm\u00fczdeki aylarda ger\u00e7ekle\u015fecek Kara Cuma, Bekarlar G\u00fcn\u00fc ve yeni y\u0131l gibi kampanya d\u00f6nemlerinin de sekt\u00f6r\u00fc ve sat\u0131\u015flar\u0131 yak\u0131ndan etkiyece\u011fini d\u00fc\u015f\u00fcnen Sava\u015f Kayacan, \u201cKu\u015fkusuz bu gibi kampanya d\u00f6nemleri online kanallarda sat\u0131\u015f\u0131 ve ciroyu olumlu etkileyecek fakat t\u00fcketiciler bu rakamlar\u0131 hedef rakam olarak baz ald\u0131\u011f\u0131 i\u00e7in 2 ayl\u0131k bir dura\u011fanl\u0131k d\u00f6nemi ya\u015fanacakt\u0131r. \u0130htiya\u00e7 d\u0131\u015f\u0131 fiyat odakl\u0131 al\u0131mlar bu d\u00f6nemde \u00e7ok yo\u011fun olmaktad\u0131r\u201d diyerek s\u00f6zlerini s\u00fcrd\u00fcrd\u00fc.&nbsp;<\/p>\n\n\n\n<p>2023 y\u0131l\u0131na ili\u015fkin \u00f6ng\u00f6r\u00fclerini de payla\u015fan Kayacan, \u00f6n\u00fcm\u00fczdeki y\u0131l ya\u015fanmas\u0131 muhtemel fiyat art\u0131\u015flar\u0131 ve \u00fclkedeki se\u00e7im belirsizli\u011finin kararl\u0131 al\u0131c\u0131larda sat\u0131n alma e\u011frilerini dura\u011fanla\u015ft\u0131raca\u011f\u0131n\u0131 kaydederek, \u201c\u00d6te yandan \u00fcreticiler taraf\u0131nda \u00fcr\u00fcn talep azalmas\u0131n\u0131 pozitife \u00e7evirmek ad\u0131na talep olu\u015fturma eylemine de ge\u00e7ilecektir\u201d diye konu\u015ftu.<\/p>\n\n\n\n<p><strong><u>Gen\u00e7pa Hakk\u0131nda:<\/u><\/strong><\/p>\n\n\n\n<p>Gen\u00e7pa Teknoloji Hiz. ve \u0130leti\u015fim Tic. A.\u015e., i\u015f ortaklar\u0131na ve bayilerine sa\u011flad\u0131\u011f\u0131 zengin ve yenilik\u00e7i \u00fcr\u00fcn portf\u00f6y\u00fc ile 2002 senesinden beri telekom\u00fcnikasyon alan\u0131nda toptan ve perakende sat\u0131\u015f hizmetlerini s\u00fcrd\u00fcrmektedir. Gen\u00e7pa Teknoloji, telekom\u00fcnikasyon sekt\u00f6r\u00fcn\u00fcn yenilik\u00e7i ve dinamik yap\u0131s\u0131nda, 2010 y\u0131l\u0131ndan itibaren T\u00fcrkiye\u2019de faaliyet g\u00f6steren bir\u00e7ok global markan\u0131n da\u011f\u0131t\u0131c\u0131l\u0131\u011f\u0131nda aktif rol almaktad\u0131r. 2019 y\u0131l\u0131nda da 3 k\u0131tadan 11 markan\u0131n T\u00fcrkiye distrib\u00fct\u00f6rl\u00fc\u011f\u00fcn\u00fcm yapmaya ba\u015flam\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00fcnya \u00e7ap\u0131nda ya\u015fanan pandemi sonras\u0131nda teknoloji sekt\u00f6r\u00fcn\u00fcn, t\u00fcketici ilgisinin artmas\u0131na paralel olarak b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc s\u00f6yleyen Gen\u00e7pa Teknoloji\u2019nin CEO\u2019su Sava\u015f Kayacan, bununla beraber cep telefonlar\u0131na y\u00f6nelik taban fiyatlar\u0131ndaki art\u0131\u015flar\u0131n da t\u00fcketiciyi yenilenmi\u015f cep telefonlar\u0131na y\u00f6nlendirdi\u011fini belirtti. \u00d6n\u00fcm\u00fczdeki y\u0131la dair de bir de\u011ferlendirmede bulunan Kayacan\u2019a g\u00f6re muhtemel fiyat art\u0131\u015flar\u0131 ve \u00fclkedeki se\u00e7im belirsizli\u011fi kararl\u0131 al\u0131c\u0131lardaki sat\u0131n alma e\u011frilerini dura\u011fanla\u015ft\u0131rabilir. G\u00fcndelik ya\u015famda teknolojinin daha s\u0131k kullan\u0131yor olmas\u0131 sekt\u00f6r\u00fcn g\u00fcn ge\u00e7tik\u00e7e daha da b\u00fcy\u00fcmesini sa\u011fl\u0131yor. Gerek pandemi salg\u0131n\u0131 s\u0131ras\u0131nda gerek de sonras\u0131nda dijitalle\u015fme e\u011filiminin giderek artt\u0131\u011f\u0131 g\u00f6ze \u00e7arparken, s\u00f6z konusu geli\u015fmeler t\u00fcketicilerin sat\u0131n alma davran\u0131\u015flar\u0131n\u0131 da etkiliyor. \u0130\u015f ortaklar\u0131na ve bayilerine sa\u011flad\u0131\u011f\u0131 zengin ve yenilik\u00e7i \u00fcr\u00fcn portf\u00f6y\u00fc ile \u201cT\u00fcrkiye\u2019nin ak\u0131ll\u0131 tedarik\u00e7isi\u201d Gen\u00e7pa Teknoloji\u2019nin CEO\u2019su Sava\u015f Kayacan, yapt\u0131\u011f\u0131 sekt\u00f6r de\u011ferlendirmesinde 2021 senesinin sekt\u00f6r ad\u0131na \u00e7ok hareketli ge\u00e7ti\u011fini, kur ve fiyat art\u0131\u015f\u0131n\u0131n beklenenin aksine sekt\u00f6r\u00fc diri tuttu\u011funu s\u00f6yleyerek, \u201cApple \u00fcr\u00fcnlerinin lansman\u0131 ile fiyat skalas\u0131n\u0131 yukar\u0131 \u00e7ekmesi di\u011fer markalar\u0131 da tetikledi. \u00d6zellikle giri\u015f segment cihazlar 2.000- 3.000 TL aral\u0131\u011f\u0131ndayken \u015fimdi 4.500- 5.000 TL aral\u0131\u011f\u0131na \u00e7\u0131kt\u0131. Pandeminin azalmas\u0131 ile teknolojik \u00fcr\u00fcnlere olan ilgi artt\u0131, ki\u015fisel gereksinimler sekt\u00f6r\u00fc canl\u0131 tuttu\u201d diye konu\u015ftu. Bununla birlikte kur art\u0131\u015f\u0131 ve vergi kalemlerinin y\u00fcksek olmas\u0131 nedeniyle cep telefonlar\u0131na y\u00f6nelik taban fiyatlar\u0131nda art\u0131\u015flar ya\u015fand\u0131\u011f\u0131n\u0131 ve bunun da \u201cyenilenmi\u015f cep telefonu\u201d sat\u0131\u015flar\u0131n\u0131 olumlu etkiledi\u011fini ifade eden Kayacan\u2019a g\u00f6re s\u0131f\u0131r \u00fcr\u00fcn fiyatlar\u0131ndan dolay\u0131 daha fazla sad\u0131k kullan\u0131c\u0131, ayn\u0131 marka model \u00fcr\u00fcn\u00fcn \u201c+ 1 y\u0131l garanti\u201d ile tamamen yenilenmi\u015f h\u00e2lini sat\u0131n almaya y\u00f6neldi.&nbsp;&nbsp; Kampanya d\u00f6nemlerinde fiyat odakl\u0131 al\u0131mlar artacak \u00d6n\u00fcm\u00fczdeki aylarda ger\u00e7ekle\u015fecek Kara Cuma, Bekarlar G\u00fcn\u00fc ve yeni y\u0131l gibi kampanya d\u00f6nemlerinin de sekt\u00f6r\u00fc ve sat\u0131\u015flar\u0131 yak\u0131ndan etkiyece\u011fini d\u00fc\u015f\u00fcnen Sava\u015f Kayacan, \u201cKu\u015fkusuz bu gibi kampanya d\u00f6nemleri online kanallarda sat\u0131\u015f\u0131 ve ciroyu olumlu etkileyecek fakat t\u00fcketiciler bu rakamlar\u0131 hedef rakam olarak baz ald\u0131\u011f\u0131 i\u00e7in 2 ayl\u0131k bir dura\u011fanl\u0131k d\u00f6nemi ya\u015fanacakt\u0131r. \u0130htiya\u00e7 d\u0131\u015f\u0131 fiyat odakl\u0131 al\u0131mlar bu d\u00f6nemde \u00e7ok yo\u011fun olmaktad\u0131r\u201d diyerek s\u00f6zlerini s\u00fcrd\u00fcrd\u00fc.&nbsp; 2023 y\u0131l\u0131na ili\u015fkin \u00f6ng\u00f6r\u00fclerini de payla\u015fan Kayacan, \u00f6n\u00fcm\u00fczdeki y\u0131l ya\u015fanmas\u0131 muhtemel fiyat art\u0131\u015flar\u0131 ve \u00fclkedeki se\u00e7im belirsizli\u011finin kararl\u0131 al\u0131c\u0131larda sat\u0131n alma e\u011frilerini dura\u011fanla\u015ft\u0131raca\u011f\u0131n\u0131 kaydederek, \u201c\u00d6te yandan \u00fcreticiler taraf\u0131nda \u00fcr\u00fcn talep azalmas\u0131n\u0131 pozitife \u00e7evirmek ad\u0131na talep olu\u015fturma eylemine de ge\u00e7ilecektir\u201d diye konu\u015ftu. Gen\u00e7pa Hakk\u0131nda: Gen\u00e7pa Teknoloji Hiz. ve \u0130leti\u015fim Tic. A.\u015e., i\u015f ortaklar\u0131na ve bayilerine sa\u011flad\u0131\u011f\u0131 zengin ve yenilik\u00e7i \u00fcr\u00fcn portf\u00f6y\u00fc ile 2002 senesinden beri telekom\u00fcnikasyon alan\u0131nda toptan ve perakende sat\u0131\u015f hizmetlerini s\u00fcrd\u00fcrmektedir. Gen\u00e7pa Teknoloji, telekom\u00fcnikasyon sekt\u00f6r\u00fcn\u00fcn yenilik\u00e7i ve dinamik yap\u0131s\u0131nda, 2010 y\u0131l\u0131ndan itibaren T\u00fcrkiye\u2019de faaliyet g\u00f6steren bir\u00e7ok global markan\u0131n da\u011f\u0131t\u0131c\u0131l\u0131\u011f\u0131nda aktif rol almaktad\u0131r. 2019 y\u0131l\u0131nda da 3 k\u0131tadan 11 markan\u0131n T\u00fcrkiye distrib\u00fct\u00f6rl\u00fc\u011f\u00fcn\u00fcm yapmaya ba\u015flam\u0131\u015ft\u0131r.<\/p>\n","protected":false},"author":2,"featured_media":2042,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"_links":{"self":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts\/2041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2041"}],"version-history":[{"count":1,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts\/2041\/revisions"}],"predecessor-version":[{"id":2043,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts\/2041\/revisions\/2043"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/media\/2042"}],"wp:attachment":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}