{"id":2038,"date":"2024-02-11T12:40:44","date_gmt":"2024-02-11T09:40:44","guid":{"rendered":"https:\/\/www.sektorturk.com\/?p=2038"},"modified":"2024-12-22T22:45:39","modified_gmt":"2024-12-22T19:45:39","slug":"colins-10-milyonuncu-musterisini-kutluyor","status":"publish","type":"post","link":"https:\/\/tr.sektorturk.com\/?p=2038","title":{"rendered":"COLIN\u2019S 10 M\u0130LYONUNCU M\u00dc\u015eTER\u0130S\u0130N\u0130 KUTLUYOR!"},"content":{"rendered":"\n

Globalde kay\u0131tl\u0131 10 milyonuncu m\u00fc\u015fterisini genel merkezinde a\u011f\u0131rlayan Colin\u2019s Y\u00f6netim Kurulu \u00dcyesi ve \u0130cra Kurulu Ba\u015fkan\u0131 Yavuz Ero\u011flu \u201cD\u00fcnya \u00e7ap\u0131nda sayg\u0131n bir marka olmam\u0131z\u0131 m\u00fc\u015fteri deneyiminde g\u00f6sterdi\u011fimiz ba\u015far\u0131ya ve CRM\u2019e yapt\u0131\u011f\u0131m\u0131z yat\u0131r\u0131mlara bor\u00e7luyuz\u201d dedi. <\/em><\/p>\n\n\n\n

T\u00fcrkiye\u2019nin jean odakl\u0131 \u00f6nc\u00fc global moda markas\u0131 COLIN\u2019S, Globalde tamamen dijital s\u00fcre\u00e7ler ile kay\u0131tl\u0131 10 milyonuncu m\u00fc\u015fterisine ula\u015farak haz\u0131r giyim sekt\u00f6r\u00fcnde \u00f6nemli bir M\u00fc\u015fteri \u0130li\u015fkileri Y\u00f6netimi (CRM) ba\u015far\u0131s\u0131na imza att\u0131.<\/p>\n\n\n\n

D\u00fcnyan\u0131n 39 \u00fclkesinde yakla\u015f\u0131k 600 ma\u011fazas\u0131yla ge\u00e7en y\u0131l 130 milyondan fazla ziyaret\u00e7i a\u011f\u0131rlayan ve 5 milyonu denim olmak \u00fczere toplam 24 milyon \u00fcr\u00fcn\u00fcn sat\u0131\u015f\u0131n\u0131 ger\u00e7ekle\u015ftiren Colin\u2019s, kay\u0131tl\u0131 m\u00fc\u015fterilerinin say\u0131s\u0131n\u0131 Eyl\u00fcl ay\u0131nda 10 milyona \u00e7\u0131kard\u0131. 10 milyonuncu m\u00fc\u015fteri olan 18 ya\u015f\u0131ndaki Azra Korur\u2019u genel merkezinde a\u011f\u0131rlayan Colin\u2019s \u00e7al\u0131\u015fanlar\u0131, bu g\u00fczel s\u00fcrprizin an\u0131s\u0131na kendisine IPhone13 cep telefonu arma\u011fan etti. <\/p>\n\n\n\n

Colin\u2019s Y\u00f6netim Kurulu \u00dcyesi ve \u0130cra Kurulu Ba\u015fkan\u0131 Yavuz Ero\u011flu, Colin\u2019s \u00fcr\u00fcnlerinin yurt d\u0131\u015f\u0131nda markala\u015fmas\u0131 ve d\u00fcnya pazar\u0131nda aran\u0131r olmas\u0131 i\u00e7in m\u00fc\u015fterilerin ihtiya\u00e7 ve beklentilerini do\u011fru belirleyip, m\u00fc\u015fteri memnuniyetini s\u00fcrekli k\u0131lmak gerekti\u011fini belirterek \u201cS\u00fcrekli olarak m\u00fc\u015fteri verilerini toplay\u0131p, bu verileri analiz ederek, i\u015f ve \u00fcr\u00fcn sonu\u00e7lar\u0131m\u0131z\u0131 iyile\u015ftiriyoruz. D\u00fcnya \u00e7ap\u0131nda sayg\u0131n bir marka olmam\u0131z\u0131n en \u00f6nemli nedenleri aras\u0131nda CRM\u2019e yapt\u0131\u011f\u0131m\u0131z yat\u0131r\u0131m ve m\u00fc\u015fteri deneyimini s\u00fcrekli iyile\u015ftirme \u00e7abalar\u0131m\u0131z yer almaktad\u0131r\u201d dedi.<\/strong><\/p>\n\n\n\n

Haz\u0131r giyim ve  moda perakendesinde artan rekabet ko\u015fullar\u0131ndan dolay\u0131, m\u00fc\u015fteri odakl\u0131 \u00e7al\u0131\u015fman\u0131n b\u00fcy\u00fck \u00f6nemli kazand\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izen Ero\u011flu, g\u00fcn\u00fcm\u00fczde m\u00fc\u015fteri beklentilerinin y\u00fckseldi\u011fini, bilin\u00e7li m\u00fc\u015fterinin kendi tercihlerinin dikkate al\u0131nmas\u0131n\u0131 istedi\u011fini s\u00f6yleyerek \u015f\u00f6yle konu\u015ftu:<\/p>\n\n\n\n

\u201cColin\u2019s olarak Rusya\u2019da en bilinen \u00fc\u00e7 jean markas\u0131ndan biriyiz, Belarus\u2019un en sevilen ve gen\u00e7ler taraf\u0131ndan tercih edilen jean markas\u0131y\u0131z, Ukrayna\u2019da 4 sene \u00fcst \u00fcste en iyi giyim markas\u0131 se\u00e7ildik. B\u00fct\u00fcn bunlar\u0131 sa\u011flamak i\u00e7in m\u00fc\u015fteri memnuniyetini en \u00fcst d\u00fczeyde tutmam\u0131z gerekiyor.<\/strong><\/p>\n\n\n\n

Jean odakl\u0131 moda \u00fcr\u00fcnleriyle gen\u00e7lerin ve kendini gen\u00e7 hisseden herkesin hayattan daha fazla keyif almalar\u0131n\u0131 sa\u011flamay\u0131 hedefliyoruz. <\/strong>Hedef kitlemizle ilgili verilerin toplanmas\u0131, depolanmas\u0131, saklanmas\u0131 ve de\u011ferlendirilmesi modern pazarlama anlay\u0131\u015f\u0131m\u0131z\u0131n da temelini olu\u015fturuyor. Gen\u00e7lere y\u00f6nelik bir marka olarak teknolojiyi pazarlama alan\u0131nda da tam anlam\u0131yla kullanmay\u0131 \u00f6nemli g\u00f6r\u00fcyor ve teknolojinin sundu\u011fu imkanlardan sonuna kadar yararlan\u0131yoruz.\u201d<\/strong><\/p>\n\n\n\n

COLIN\u2019S Hakk\u0131nda<\/u><\/strong><\/p>\n\n\n\n

Ero\u011flu Grubu taraf\u0131ndan kurulan COLIN\u2019S, m\u00fc\u015fterilerine sadece haz\u0131r giyim \u00fcr\u00fcnleri de\u011fil; kendilerini daha iyi hissettirecek bir deneyim sunmak i\u00e7in \u00e7al\u0131\u015fmakta; yenilik, moda ve kaliteyi m\u00fc\u015fterileriyle bulu\u015fturmaktad\u0131r. Jean odakl\u0131 moda \u00fcr\u00fcnleriyle herkesin tarz\u0131n\u0131 yans\u0131tabilece\u011fi ve gen\u00e7li\u011fin enerjisini her an hissedebilece\u011fi koleksiyonlar sunan marka; kalite anlay\u0131\u015f\u0131 do\u011frultusunda koleksiyonunda rengi, kuma\u015f\u0131, diki\u015fi, dayan\u0131kl\u0131l\u0131\u011f\u0131 ve duru\u015fuyla s\u00fcrd\u00fcr\u00fclebilir \u00fcr\u00fcnlere yer vermektedir. COLIN\u2019S d\u00fcnyan\u0131n 39 \u00fclkesinde yakla\u015f\u0131k 600 ma\u011fazas\u0131yla g\u00fcn\u00fcn 24 saati hizmet vermekte ve modadaki h\u0131zl\u0131 de\u011fi\u015fimleri yak\u0131ndan takip ederek, t\u00fcketicinin her d\u00f6nem \u201cB\u0130ZE UYAR\u201d diyebilece\u011fi \u00fcr\u00fcnler sunmaktad\u0131r. <\/em><\/p>\n\n\n\n

\u0130leti\u015fim i\u00e7in:<\/u><\/strong><\/a><\/p>\n\n\n\n

Grup7 \u0130leti\u015fim<\/p>\n\n\n\n

Evrim Ermani\u015f<\/p>\n\n\n\n

E-mail: eermanis@grup7.com.tr<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Globalde kay\u0131tl\u0131 10 milyonuncu m\u00fc\u015fterisini genel merkezinde a\u011f\u0131rlayan Colin\u2019s Y\u00f6netim Kurulu \u00dcyesi ve \u0130cra Kurulu Ba\u015fkan\u0131 Yavuz Ero\u011flu \u201cD\u00fcnya \u00e7ap\u0131nda sayg\u0131n bir marka olmam\u0131z\u0131 m\u00fc\u015fteri deneyiminde g\u00f6sterdi\u011fimiz ba\u015far\u0131ya ve CRM\u2019e yapt\u0131\u011f\u0131m\u0131z yat\u0131r\u0131mlara bor\u00e7luyuz\u201d dedi.  T\u00fcrkiye\u2019nin jean odakl\u0131 \u00f6nc\u00fc global moda markas\u0131 COLIN\u2019S, Globalde tamamen dijital s\u00fcre\u00e7ler ile kay\u0131tl\u0131 10 milyonuncu m\u00fc\u015fterisine ula\u015farak haz\u0131r giyim sekt\u00f6r\u00fcnde \u00f6nemli bir M\u00fc\u015fteri \u0130li\u015fkileri Y\u00f6netimi (CRM) ba\u015far\u0131s\u0131na imza att\u0131. D\u00fcnyan\u0131n 39 \u00fclkesinde yakla\u015f\u0131k 600 ma\u011fazas\u0131yla ge\u00e7en y\u0131l 130 milyondan fazla ziyaret\u00e7i a\u011f\u0131rlayan ve 5 milyonu denim olmak \u00fczere toplam 24 milyon \u00fcr\u00fcn\u00fcn sat\u0131\u015f\u0131n\u0131 ger\u00e7ekle\u015ftiren Colin\u2019s, kay\u0131tl\u0131 m\u00fc\u015fterilerinin say\u0131s\u0131n\u0131 Eyl\u00fcl ay\u0131nda 10 milyona \u00e7\u0131kard\u0131. 10 milyonuncu m\u00fc\u015fteri olan 18 ya\u015f\u0131ndaki Azra Korur\u2019u genel merkezinde a\u011f\u0131rlayan Colin\u2019s \u00e7al\u0131\u015fanlar\u0131, bu g\u00fczel s\u00fcrprizin an\u0131s\u0131na kendisine IPhone13 cep telefonu arma\u011fan etti.  Colin\u2019s Y\u00f6netim Kurulu \u00dcyesi ve \u0130cra Kurulu Ba\u015fkan\u0131 Yavuz Ero\u011flu, Colin\u2019s \u00fcr\u00fcnlerinin yurt d\u0131\u015f\u0131nda markala\u015fmas\u0131 ve d\u00fcnya pazar\u0131nda aran\u0131r olmas\u0131 i\u00e7in m\u00fc\u015fterilerin ihtiya\u00e7 ve beklentilerini do\u011fru belirleyip, m\u00fc\u015fteri memnuniyetini s\u00fcrekli k\u0131lmak gerekti\u011fini belirterek \u201cS\u00fcrekli olarak m\u00fc\u015fteri verilerini toplay\u0131p, bu verileri analiz ederek, i\u015f ve \u00fcr\u00fcn sonu\u00e7lar\u0131m\u0131z\u0131 iyile\u015ftiriyoruz. D\u00fcnya \u00e7ap\u0131nda sayg\u0131n bir marka olmam\u0131z\u0131n en \u00f6nemli nedenleri aras\u0131nda CRM\u2019e yapt\u0131\u011f\u0131m\u0131z yat\u0131r\u0131m ve m\u00fc\u015fteri deneyimini s\u00fcrekli iyile\u015ftirme \u00e7abalar\u0131m\u0131z yer almaktad\u0131r\u201d dedi. Haz\u0131r giyim ve  moda perakendesinde artan rekabet ko\u015fullar\u0131ndan dolay\u0131, m\u00fc\u015fteri odakl\u0131 \u00e7al\u0131\u015fman\u0131n b\u00fcy\u00fck \u00f6nemli kazand\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izen Ero\u011flu, g\u00fcn\u00fcm\u00fczde m\u00fc\u015fteri beklentilerinin y\u00fckseldi\u011fini, bilin\u00e7li m\u00fc\u015fterinin kendi tercihlerinin dikkate al\u0131nmas\u0131n\u0131 istedi\u011fini s\u00f6yleyerek \u015f\u00f6yle konu\u015ftu: \u201cColin\u2019s olarak Rusya\u2019da en bilinen \u00fc\u00e7 jean markas\u0131ndan biriyiz, Belarus\u2019un en sevilen ve gen\u00e7ler taraf\u0131ndan tercih edilen jean markas\u0131y\u0131z, Ukrayna\u2019da 4 sene \u00fcst \u00fcste en iyi giyim markas\u0131 se\u00e7ildik. B\u00fct\u00fcn bunlar\u0131 sa\u011flamak i\u00e7in m\u00fc\u015fteri memnuniyetini en \u00fcst d\u00fczeyde tutmam\u0131z gerekiyor. Jean odakl\u0131 moda \u00fcr\u00fcnleriyle gen\u00e7lerin ve kendini gen\u00e7 hisseden herkesin hayattan daha fazla keyif almalar\u0131n\u0131 sa\u011flamay\u0131 hedefliyoruz. Hedef kitlemizle ilgili verilerin toplanmas\u0131, depolanmas\u0131, saklanmas\u0131 ve de\u011ferlendirilmesi modern pazarlama anlay\u0131\u015f\u0131m\u0131z\u0131n da temelini olu\u015fturuyor. Gen\u00e7lere y\u00f6nelik bir marka olarak teknolojiyi pazarlama alan\u0131nda da tam anlam\u0131yla kullanmay\u0131 \u00f6nemli g\u00f6r\u00fcyor ve teknolojinin sundu\u011fu imkanlardan sonuna kadar yararlan\u0131yoruz.\u201d COLIN\u2019S Hakk\u0131nda Ero\u011flu Grubu taraf\u0131ndan kurulan COLIN\u2019S, m\u00fc\u015fterilerine sadece haz\u0131r giyim \u00fcr\u00fcnleri de\u011fil; kendilerini daha iyi hissettirecek bir deneyim sunmak i\u00e7in \u00e7al\u0131\u015fmakta; yenilik, moda ve kaliteyi m\u00fc\u015fterileriyle bulu\u015fturmaktad\u0131r. Jean odakl\u0131 moda \u00fcr\u00fcnleriyle herkesin tarz\u0131n\u0131 yans\u0131tabilece\u011fi ve gen\u00e7li\u011fin enerjisini her an hissedebilece\u011fi koleksiyonlar sunan marka; kalite anlay\u0131\u015f\u0131 do\u011frultusunda koleksiyonunda rengi, kuma\u015f\u0131, diki\u015fi, dayan\u0131kl\u0131l\u0131\u011f\u0131 ve duru\u015fuyla s\u00fcrd\u00fcr\u00fclebilir \u00fcr\u00fcnlere yer vermektedir. COLIN\u2019S d\u00fcnyan\u0131n 39 \u00fclkesinde yakla\u015f\u0131k 600 ma\u011fazas\u0131yla g\u00fcn\u00fcn 24 saati hizmet vermekte ve modadaki h\u0131zl\u0131 de\u011fi\u015fimleri yak\u0131ndan takip ederek, t\u00fcketicinin her d\u00f6nem \u201cB\u0130ZE UYAR\u201d diyebilece\u011fi \u00fcr\u00fcnler sunmaktad\u0131r.  \u0130leti\u015fim i\u00e7in: Grup7 \u0130leti\u015fim Evrim Ermani\u015f E-mail: eermanis@grup7.com.tr<\/p>\n","protected":false},"author":2,"featured_media":2039,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[261,78,2],"tags":[191,189],"class_list":["post-2038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-basin-bultenleri","category-firmalar","category-manset","tag-100-yil-musteri","tag-colins"],"_links":{"self":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts\/2038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2038"}],"version-history":[{"count":2,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts\/2038\/revisions"}],"predecessor-version":[{"id":2391,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts\/2038\/revisions\/2391"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/media\/2039"}],"wp:attachment":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}