{"id":1638,"date":"2021-05-14T01:20:02","date_gmt":"2021-05-13T22:20:02","guid":{"rendered":"http:\/\/sektorturk.com\/?p=1638"},"modified":"2021-05-14T01:20:05","modified_gmt":"2021-05-13T22:20:05","slug":"perakende-sektoru-2021-yilinda-dijitale-odaklaniyor","status":"publish","type":"post","link":"https:\/\/tr.sektorturk.com\/?p=1638","title":{"rendered":"Perakende sekt\u00f6r\u00fc 2021 y\u0131l\u0131nda dijitale odaklan\u0131yor"},"content":{"rendered":"\n

Analistlere g\u00f6re 2021 y\u0131l\u0131, moda sekt\u00f6r\u00fcnde t\u00fcketicilerin gard\u0131roplar\u0131n\u0131 yenilemeye odakland\u0131\u011f\u0131 bir y\u0131l olacak. Covid-19 salg\u0131n\u0131n\u0131n sona yakla\u015fmas\u0131 da bunda b\u00fcy\u00fck bir etken olacak. Bu \u00e7er\u00e7evede moda sekt\u00f6r\u00fc perakendecilerinin de dijital y\u00f6ntemlere odakland\u0131\u011f\u0131 bir y\u0131l g\u00f6rece\u011fiz.<\/p>\n\n\n\n

2020 y\u0131l\u0131, herkesin tahmin etti\u011finden farkl\u0131 bir y\u0131l oldu. Covid-19 salg\u0131n\u0131 ortaya \u00e7\u0131kt\u0131, insanlar karantina alt\u0131na al\u0131nd\u0131, hastal\u0131\u011fa kar\u015f\u0131 a\u015f\u0131lar geli\u015ftirildi. Bu durum, t\u00fcketicilerin her anlamda endi\u015fe duymalar\u0131na sebep oldu. Perakende sekt\u00f6r\u00fc ve analistler ise, bu geli\u015fmeler \u0131\u015f\u0131\u011f\u0131nda 2021 y\u0131l\u0131n\u0131n nas\u0131l bir y\u0131l olaca\u011f\u0131n\u0131 tahmin etmeye \u00e7al\u0131\u015f\u0131yor.<\/p>\n\n\n\n

Koronavir\u00fcs a\u015f\u0131lar\u0131, 2020\u2019nin ortaya \u00e7\u0131kard\u0131\u011f\u0131 al\u0131\u015fveri\u015f trendlerinin \u00e7o\u011funu de\u011fi\u015ftirebilir. D\u00fcnyada yeni bir normal olu\u015fmaktayken, baz\u0131 de\u011fi\u015fikliklerin yerinde kalmas\u0131 ve h\u0131zlanmas\u0131 da muhtemel.<\/p>\n\n\n\n

\u201c2020\u2019de ilgi g\u00f6ren kategoriler 2021\u2019de g\u00fc\u00e7 kaybedebilir\u201d<\/strong><\/h2>\n\n\n\n

NPD Group End\u00fcstri Dan\u0131\u015fman\u0131 Marshal Cohen, 2020 y\u0131l\u0131nda giyim, g\u00fczellik <\/a>ve ayakkab\u0131 gibi perakende sekt\u00f6r\u00fc kategorilerine talebin azald\u0131\u011f\u0131n\u0131 hat\u0131rlatt\u0131. Bununla birlikte, 2021 y\u0131l\u0131nda bu kategoriler \u201cg\u00fc\u00e7l\u00fc\u201d bir talep g\u00f6rebilir. Ayn\u0131 zamanda, 2020 y\u0131l\u0131nda ev e\u015fyalar\u0131 ve evde ya\u015fama hitap eden di\u011fer kategoriler ilgi g\u00f6rmesine ra\u011fmen, 2021 y\u0131l\u0131nda bu kategoriler g\u00fc\u00e7 kaybedebilir. NPD Group\u2019a g\u00f6re, oyun ve evde \u00fcretim alan\u0131 gibi di\u011fer b\u00fcy\u00fcme alanlar\u0131, salg\u0131n sonras\u0131 b\u00fcy\u00fcmelerini s\u00fcrd\u00fcrebilir.<\/p>\n\n\n\n

Bununla birlikte \u00f6zellikle perakende sekt\u00f6r\u00fcnde 2021 y\u0131l\u0131nda baz\u0131 yeni al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131n s\u00fcrmesi de muhtemel. Cohen\u2019in belirtti\u011fine g\u00f6re, 65 ya\u015f \u00fcst\u00fc t\u00fcketicilerin e-ticaret al\u0131\u015fveri\u015fleri y\u0131l boyunca g\u00fc\u00e7l\u00fc bir \u015fekilde s\u00fcrd\u00fc. Baz\u0131 ya\u015fl\u0131 t\u00fcketiciler a\u015f\u0131lamadan sonra geleneksel al\u0131\u015fveri\u015fe geri d\u00f6nebilir. Bununla birlikte, \u201cya\u015fl\u0131 t\u00fcketicilerin al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131 uzun vadeli takip etmenin \u00f6nemli olaca\u011f\u0131\u201d vurgulan\u0131yor. Bu sayede 65 ya\u015f \u00fcst\u00fc t\u00fcketicilerin e-ticareti benimseyip benimsemedi\u011fi daha iyi anla\u015f\u0131lacak. Ek olarak, bu ya\u015f grubu i\u00e7in online al\u0131\u015fveri\u015fin geleneksel al\u0131\u015fveri\u015fin yerini ne \u00f6l\u00e7\u00fcde ald\u0131\u011f\u0131n\u0131 izlemek de faydal\u0131 olacak.<\/p>\n\n\n\n

B. Riley Menkul K\u0131ymetler Analisti Susan Anderson, 2021 y\u0131l\u0131nda \u201cgard\u0131roplar\u0131n yeni deneyimler i\u00e7in g\u00fcncellenece\u011fi\u201d bir y\u0131l olaca\u011f\u0131n\u0131 tahmin ediyor. Moda <\/a>perakende sekt\u00f6r\u00fc pazar b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn y\u00fczde 40\u2019tan y\u00fczde 25\u2019e d\u00fc\u015ft\u00fc\u011f\u00fc bir y\u0131l\u0131n ard\u0131ndan Anderson, 2021 y\u0131l\u0131nda t\u00fcketicilerin \u2018get out\u2019 olarak tan\u0131mlanan modan\u0131n geri d\u00f6n\u00fc\u015f yapmas\u0131n\u0131 bekledi\u011fini s\u00f6yledi.<\/p>\n\n\n\n

Perakende sekt\u00f6r\u00fcnde dijital hala en \u00f6nemli \u00f6ncelik<\/strong><\/h2>\n\n\n\n

Deloitte anket verilerine g\u00f6re, dijital <\/a>alandaki h\u0131zlanma, 2021\u2019e giren perakende sekt\u00f6r\u00fc y\u00f6neticilerinin y\u00fczde 88\u2019i i\u00e7in bir \u00f6ncelik olmaya devam ediyor. Bu durum perakendenin nas\u0131l d\u00f6n\u00fc\u015fece\u011fine dair en \u00f6nemli ayr\u0131nt\u0131lardan biri. Ge\u00e7ti\u011fimiz y\u0131lda da, Deloitte InSightIQ harcama verisi analizine g\u00f6re, ilkbahar ve tatil sezonunda online al\u0131\u015fveri\u015f harcama pay\u0131, perakende sekt\u00f6r\u00fc pazar\u0131n\u0131n y\u00fczde 40\u2019\u0131na ula\u015fm\u0131\u015ft\u0131. Deloitte\u2019nin yak\u0131n tarihli bir raporunda, \u201cVir\u00fcs salg\u0131n\u0131, dijital etkile\u015fim hacmini e\u015fi g\u00f6r\u00fclmemi\u015f seviyelere ta\u015f\u0131d\u0131. Perakendecilerin \u00e7o\u011fu 2021 y\u0131l\u0131na kadar dijital etkile\u015fimlere y\u00f6nelik talebin artmas\u0131n\u0131 bekliyor.\u201d bilgisi yer ald\u0131.<\/p>\n\n\n\n

\u00c7ok kanall\u0131 sat\u0131\u015f ve \u201ckald\u0131r\u0131mdan teslim\u201d<\/strong><\/h2>\n\n\n\n

Ge\u00e7ti\u011fimiz y\u0131l artan tek \u015fey dijital d\u00f6n\u00fc\u015f\u00fcm<\/a> olmad\u0131. \u00c7ok kanall\u0131 sat\u0131\u015f kavram\u0131, dijital ve ma\u011faza operasyonlar\u0131n\u0131n harmanlanmas\u0131yla da al\u0131\u015fveri\u015f konseptinin tam merkezinde yer ald\u0131. \u00c7ok kanall\u0131 sat\u0131\u015f, perakende sekt\u00f6r\u00fcnde b\u00fcy\u00fck bir g\u00fc\u00e7 olmaya devam edecek gibi g\u00f6r\u00fcn\u00fcyor.<\/p>\n\n\n\n

NPD\u2019nin kas\u0131m ay\u0131nda yapt\u0131\u011f\u0131 bir ara\u015ft\u0131rmaya g\u00f6re, t\u00fcketicilerin y\u00fczde 34\u2019\u00fc Covid-19 k\u0131s\u0131tlamalar\u0131 ba\u015flad\u0131\u011f\u0131ndan beri \u00fcr\u00fcnleri e-ticaret yoluyla sat\u0131n ald\u0131. Ayr\u0131ca, \u00fcr\u00fcnlerini ma\u011fazadan teslim almay\u0131 tercih ettiler. T\u00fcketicilerin y\u00fczde 31\u2019i ise yeni bir konsept olan \u201ccurbside pickup\u201d y\u00f6ntemini kulland\u0131klar\u0131n\u0131 s\u00f6yledi. T\u00fcrk\u00e7eye \u201ckald\u0131r\u0131mdan teslim\u201d \u015feklinde \u00e7evrilebilecek bir kavram olan \u201ccurbside pickup\u201d y\u00f6nteminde, insanlar arabalar\u0131ndan dahi inmeden \u00fcr\u00fcnlerini teslim alabilecek. McDonalds\u2019\u0131n arabaya servis hizmetine benzer bir kald\u0131r\u0131m teslim sistemi Walmart taraf\u0131ndan ba\u015flat\u0131ld\u0131 ve bu bir ilk oldu.<\/p>\n\n\n\n

\u201c\u00c7ok kanall\u0131 sat\u0131\u015f konsepti sona erebilir\u201d<\/strong><\/h2>\n\n\n\n

AlixPartners Ba\u015fkan Yard\u0131mc\u0131s\u0131 Alexa Driansky, bir blog yaz\u0131s\u0131nda, 2021 y\u0131l\u0131nda \u00e7ok kanall\u0131 sat\u0131\u015f konseptinin \u00fcst\u00fcne d\u00fc\u015f\u00fcn\u00fcl\u00fcp sona erece\u011fi bir konsept gibi g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc yazd\u0131. Driansky, \u201c2021 y\u0131l\u0131nda ba\u015far\u0131ya ula\u015fmay\u0131 bekleyen herhangi bir perakendeci i\u00e7in kald\u0131r\u0131mdan teslim veya online sat\u0131n al\u0131p ma\u011fazadan teslim alma gibi konseptler kesinlikle risk.\u201d diye ekledi. Ayr\u0131ca, \u201cPerakendeciler, bu se\u00e7eneklerin uzun vadede nas\u0131l \u00e7al\u0131\u015faca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnmelidir. Bunun ana sebebi ise pandemi ge\u00e7ti\u011fi zaman b\u00f6yle \u00e7\u00f6z\u00fcmlere gerek kalmamas\u0131d\u0131r.\u201d ifadelerini kulland\u0131.<\/p>\n\n\n\n

T\u00fcketiciler i\u00e7in kald\u0131r\u0131mdan teslim ve ma\u011fazadan teslim alma se\u00e7enekleri, sosyal mesafeyi korumaya yard\u0131mc\u0131 oldu. Bu durum perakendeciler i\u00e7in e-ticaretin operasyonel maliyetlerini azaltmay\u0131 sa\u011flayabilir. Driansky, bu \u00e7\u00f6z\u00fcmlerin hem m\u00fc\u015fteriler i\u00e7in h\u0131z ve rahatl\u0131k anlam\u0131na geldi\u011fini hem de perakendeciler i\u00e7in nakliye maliyetlerini d\u00fc\u015f\u00fcrd\u00fc\u011f\u00fcn\u00fc ifade etti. Asl\u0131na bak\u0131lacak olursa bu durumda iki taraf da kazan\u0131yor.<\/p>\n\n\n\n

\u00d6te yandan, Anderson, ma\u011faza kapan\u0131\u015flar\u0131, b\u00fct\u00e7e kesintileri ve k\u0131s\u0131tl\u0131 envanterlerin 2021 y\u0131l\u0131nda kal\u0131c\u0131 olabilece\u011fini belirtti. Bu geli\u015fmeler pandemi etkisiyle ortaya \u00e7\u0131km\u0131\u015ft\u0131.<\/p>\n\n\n\n

Mali \u00e7alkant\u0131lar ve yeni f\u0131rsatlar<\/strong><\/h2>\n\n\n\n

\u00d6n\u00fcm\u00fczdeki y\u0131l, ge\u00e7mi\u015f y\u0131llarda oldu\u011fu gibi, mali \u00e7alkant\u0131larla da tan\u0131mlanabilir. Driansky, \u201cBu y\u0131l \u00e7ok daha fazla perakendecinin iflas ba\u015fvurusunda bulunaca\u011f\u0131n\u0131; \u201ccebi derin\u201d olanlar\u0131n ise bu f\u0131rsatlar\u0131 ka\u00e7\u0131rmayaca\u011f\u0131n\u0131 veya konsolidasyonlar yapaca\u011f\u0131n\u0131 belirtti.<\/p>\n\n\n\n

PwC\u2019nin yak\u0131n tarihli bir raporuna g\u00f6re, 2020 y\u0131l\u0131nda \u015firket birle\u015fmeleri hacim olarak son alt\u0131 y\u0131l\u0131n en d\u00fc\u015f\u00fck seviyesine ula\u015f\u0131rken, t\u00fcketici pazar\u0131ndaki birle\u015fmelerin toplam de\u011feri 2019\u2019a g\u00f6re y\u00fczde 7 artt\u0131.<\/p>\n\n\n\n

Raporda, \u201cT\u00fcketici pazar\u0131 \u015firketleri, tedarik zinciri karma\u015f\u0131kl\u0131klar\u0131n\u0131 azaltmak ve temel markalara \u00f6ncelik vermek i\u00e7in marka portf\u00f6ylerini rasyonelle\u015ftirmeye devam ediyor. Direkt t\u00fcketiciye y\u00f6nelik sat\u0131\u015f kanallar\u0131na ve dijital markalara yap\u0131lan yat\u0131r\u0131mlar, \u015firketlerin online sat\u0131\u015f\u0131n bu kadar h\u0131zl\u0131 artt\u0131\u011f\u0131 bir ortamda trendi yakalamas\u0131na yard\u0131mc\u0131 olabilir. Geli\u015fen teknolojinin benimsenmesi, tedarik zincirinde daha fazla \u015feffafl\u0131k olu\u015fturmaya yard\u0131mc\u0131 olacakt\u0131r.\u201d s\u00f6zleri kaydedildi.<\/p>\n","protected":false},"excerpt":{"rendered":"

Analistlere g\u00f6re 2021 y\u0131l\u0131, moda sekt\u00f6r\u00fcnde t\u00fcketicilerin gard\u0131roplar\u0131n\u0131 yenilemeye odakland\u0131\u011f\u0131 bir y\u0131l olacak. Covid-19 salg\u0131n\u0131n\u0131n sona yakla\u015fmas\u0131 da bunda b\u00fcy\u00fck bir etken olacak. Bu \u00e7er\u00e7evede moda sekt\u00f6r\u00fc perakendecilerinin de dijital y\u00f6ntemlere odakland\u0131\u011f\u0131 bir y\u0131l g\u00f6rece\u011fiz. 2020 y\u0131l\u0131, herkesin tahmin etti\u011finden farkl\u0131 bir y\u0131l oldu. Covid-19 salg\u0131n\u0131 ortaya \u00e7\u0131kt\u0131, insanlar karantina alt\u0131na al\u0131nd\u0131, hastal\u0131\u011fa kar\u015f\u0131 a\u015f\u0131lar geli\u015ftirildi. Bu durum, t\u00fcketicilerin her anlamda endi\u015fe duymalar\u0131na sebep oldu. Perakende sekt\u00f6r\u00fc ve analistler ise, bu geli\u015fmeler \u0131\u015f\u0131\u011f\u0131nda 2021 y\u0131l\u0131n\u0131n nas\u0131l bir y\u0131l olaca\u011f\u0131n\u0131 tahmin etmeye \u00e7al\u0131\u015f\u0131yor. Koronavir\u00fcs a\u015f\u0131lar\u0131, 2020\u2019nin ortaya \u00e7\u0131kard\u0131\u011f\u0131 al\u0131\u015fveri\u015f trendlerinin \u00e7o\u011funu de\u011fi\u015ftirebilir. D\u00fcnyada yeni bir normal olu\u015fmaktayken, baz\u0131 de\u011fi\u015fikliklerin yerinde kalmas\u0131 ve h\u0131zlanmas\u0131 da muhtemel. \u201c2020\u2019de ilgi g\u00f6ren kategoriler 2021\u2019de g\u00fc\u00e7 kaybedebilir\u201d NPD Group End\u00fcstri Dan\u0131\u015fman\u0131 Marshal Cohen, 2020 y\u0131l\u0131nda giyim, g\u00fczellik ve ayakkab\u0131 gibi perakende sekt\u00f6r\u00fc kategorilerine talebin azald\u0131\u011f\u0131n\u0131 hat\u0131rlatt\u0131. Bununla birlikte, 2021 y\u0131l\u0131nda bu kategoriler \u201cg\u00fc\u00e7l\u00fc\u201d bir talep g\u00f6rebilir. Ayn\u0131 zamanda, 2020 y\u0131l\u0131nda ev e\u015fyalar\u0131 ve evde ya\u015fama hitap eden di\u011fer kategoriler ilgi g\u00f6rmesine ra\u011fmen, 2021 y\u0131l\u0131nda bu kategoriler g\u00fc\u00e7 kaybedebilir. NPD Group\u2019a g\u00f6re, oyun ve evde \u00fcretim alan\u0131 gibi di\u011fer b\u00fcy\u00fcme alanlar\u0131, salg\u0131n sonras\u0131 b\u00fcy\u00fcmelerini s\u00fcrd\u00fcrebilir. Bununla birlikte \u00f6zellikle perakende sekt\u00f6r\u00fcnde 2021 y\u0131l\u0131nda baz\u0131 yeni al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131n s\u00fcrmesi de muhtemel. Cohen\u2019in belirtti\u011fine g\u00f6re, 65 ya\u015f \u00fcst\u00fc t\u00fcketicilerin e-ticaret al\u0131\u015fveri\u015fleri y\u0131l boyunca g\u00fc\u00e7l\u00fc bir \u015fekilde s\u00fcrd\u00fc. Baz\u0131 ya\u015fl\u0131 t\u00fcketiciler a\u015f\u0131lamadan sonra geleneksel al\u0131\u015fveri\u015fe geri d\u00f6nebilir. Bununla birlikte, \u201cya\u015fl\u0131 t\u00fcketicilerin al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131 uzun vadeli takip etmenin \u00f6nemli olaca\u011f\u0131\u201d vurgulan\u0131yor. Bu sayede 65 ya\u015f \u00fcst\u00fc t\u00fcketicilerin e-ticareti benimseyip benimsemedi\u011fi daha iyi anla\u015f\u0131lacak. Ek olarak, bu ya\u015f grubu i\u00e7in online al\u0131\u015fveri\u015fin geleneksel al\u0131\u015fveri\u015fin yerini ne \u00f6l\u00e7\u00fcde ald\u0131\u011f\u0131n\u0131 izlemek de faydal\u0131 olacak. B. Riley Menkul K\u0131ymetler Analisti Susan Anderson, 2021 y\u0131l\u0131nda \u201cgard\u0131roplar\u0131n yeni deneyimler i\u00e7in g\u00fcncellenece\u011fi\u201d bir y\u0131l olaca\u011f\u0131n\u0131 tahmin ediyor. Moda perakende sekt\u00f6r\u00fc pazar b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn y\u00fczde 40\u2019tan y\u00fczde 25\u2019e d\u00fc\u015ft\u00fc\u011f\u00fc bir y\u0131l\u0131n ard\u0131ndan Anderson, 2021 y\u0131l\u0131nda t\u00fcketicilerin \u2018get out\u2019 olarak tan\u0131mlanan modan\u0131n geri d\u00f6n\u00fc\u015f yapmas\u0131n\u0131 bekledi\u011fini s\u00f6yledi. Perakende sekt\u00f6r\u00fcnde dijital hala en \u00f6nemli \u00f6ncelik Deloitte anket verilerine g\u00f6re, dijital alandaki h\u0131zlanma, 2021\u2019e giren perakende sekt\u00f6r\u00fc y\u00f6neticilerinin y\u00fczde 88\u2019i i\u00e7in bir \u00f6ncelik olmaya devam ediyor. Bu durum perakendenin nas\u0131l d\u00f6n\u00fc\u015fece\u011fine dair en \u00f6nemli ayr\u0131nt\u0131lardan biri. Ge\u00e7ti\u011fimiz y\u0131lda da, Deloitte InSightIQ harcama verisi analizine g\u00f6re, ilkbahar ve tatil sezonunda online al\u0131\u015fveri\u015f harcama pay\u0131, perakende sekt\u00f6r\u00fc pazar\u0131n\u0131n y\u00fczde 40\u2019\u0131na ula\u015fm\u0131\u015ft\u0131. Deloitte\u2019nin yak\u0131n tarihli bir raporunda, \u201cVir\u00fcs salg\u0131n\u0131, dijital etkile\u015fim hacmini e\u015fi g\u00f6r\u00fclmemi\u015f seviyelere ta\u015f\u0131d\u0131. Perakendecilerin \u00e7o\u011fu 2021 y\u0131l\u0131na kadar dijital etkile\u015fimlere y\u00f6nelik talebin artmas\u0131n\u0131 bekliyor.\u201d bilgisi yer ald\u0131. \u00c7ok kanall\u0131 sat\u0131\u015f ve \u201ckald\u0131r\u0131mdan teslim\u201d Ge\u00e7ti\u011fimiz y\u0131l artan tek \u015fey dijital d\u00f6n\u00fc\u015f\u00fcm olmad\u0131. \u00c7ok kanall\u0131 sat\u0131\u015f kavram\u0131, dijital ve ma\u011faza operasyonlar\u0131n\u0131n harmanlanmas\u0131yla da al\u0131\u015fveri\u015f konseptinin tam merkezinde yer ald\u0131. \u00c7ok kanall\u0131 sat\u0131\u015f, perakende sekt\u00f6r\u00fcnde b\u00fcy\u00fck bir g\u00fc\u00e7 olmaya devam edecek gibi g\u00f6r\u00fcn\u00fcyor. NPD\u2019nin kas\u0131m ay\u0131nda yapt\u0131\u011f\u0131 bir ara\u015ft\u0131rmaya g\u00f6re, t\u00fcketicilerin y\u00fczde 34\u2019\u00fc Covid-19 k\u0131s\u0131tlamalar\u0131 ba\u015flad\u0131\u011f\u0131ndan beri \u00fcr\u00fcnleri e-ticaret yoluyla sat\u0131n ald\u0131. Ayr\u0131ca, \u00fcr\u00fcnlerini ma\u011fazadan teslim almay\u0131 tercih ettiler. T\u00fcketicilerin y\u00fczde 31\u2019i ise yeni bir konsept olan \u201ccurbside pickup\u201d y\u00f6ntemini kulland\u0131klar\u0131n\u0131 s\u00f6yledi. T\u00fcrk\u00e7eye \u201ckald\u0131r\u0131mdan teslim\u201d \u015feklinde \u00e7evrilebilecek bir kavram olan \u201ccurbside pickup\u201d y\u00f6nteminde, insanlar arabalar\u0131ndan dahi inmeden \u00fcr\u00fcnlerini teslim alabilecek. McDonalds\u2019\u0131n arabaya servis hizmetine benzer bir kald\u0131r\u0131m teslim sistemi Walmart taraf\u0131ndan ba\u015flat\u0131ld\u0131 ve bu bir ilk oldu. \u201c\u00c7ok kanall\u0131 sat\u0131\u015f konsepti sona erebilir\u201d AlixPartners Ba\u015fkan Yard\u0131mc\u0131s\u0131 Alexa Driansky, bir blog yaz\u0131s\u0131nda, 2021 y\u0131l\u0131nda \u00e7ok kanall\u0131 sat\u0131\u015f konseptinin \u00fcst\u00fcne d\u00fc\u015f\u00fcn\u00fcl\u00fcp sona erece\u011fi bir konsept gibi g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc yazd\u0131.…<\/p>\n","protected":false},"author":2,"featured_media":1639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,110,2],"tags":[],"class_list":["post-1638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","category-internet","category-manset"],"_links":{"self":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts\/1638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1638"}],"version-history":[{"count":1,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts\/1638\/revisions"}],"predecessor-version":[{"id":1640,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/posts\/1638\/revisions\/1640"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/media\/1639"}],"wp:attachment":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}