Turizm sekt\u00f6r\u00fcn\u00fcn T\u00fcrkiye\u2019nin gayrisafi milli has\u0131las\u0131na do\u011frudan katk\u0131s\u0131n\u0131n 2019\u2019da 37,5 milyar dolara ula\u015fmas\u0131 beklenirken, turizm gelirlerinin bir \u00f6nceki y\u0131la g\u00f6re %9,1 y\u00fckseli\u015f g\u00f6sterece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor. <\/p>\n\n\n\n
Uluslararas\u0131 dan\u0131\u015fmanl\u0131k ve denetim \u015firketi EY\u2019\u0131n 2019 y\u0131l\u0131n\u0131n ilk yar\u0131s\u0131 i\u00e7in yay\u0131nlad\u0131\u011f\u0131 Turizm Sekt\u00f6r\u00fc De\u011ferlendirmesi raporuna g\u00f6re;<\/strong> turizm sekt\u00f6r\u00fc iyile\u015fen politik durum, yo\u011fun pazarlama faaliyetleri, avantajl\u0131 fiyatland\u0131rma stratejileri, ula\u015f\u0131m altyap\u0131s\u0131n\u0131n iyile\u015ftirilmesi ve otel yat\u0131r\u0131mlar\u0131ndaki b\u00fcy\u00fcmenin etkisiyle sa\u011fl\u0131kl\u0131 geli\u015fme trendini s\u00fcrd\u00fcr\u00fcyor.<\/strong> Turizm sekt\u00f6r\u00fcn\u00fcn T\u00fcrkiye\u2019nin gayrisafi milli has\u0131las\u0131na do\u011frudan katk\u0131s\u0131n\u0131n 2019\u2019da 37,5 milyar dolara ula\u015fmas\u0131 beklenirken, turizm gelirlerinin bir \u00f6nceki y\u0131la g\u00f6re %9,1 y\u00fckseli\u015f g\u00f6sterece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/strong><\/p>\n\n\n\n D\u00fcnyan\u0131n lider dan\u0131\u015fmanl\u0131k ve denetim \u015firketlerinden EY (Ernst & Young), T\u00fcrkiye\u2019nin turizm ve konaklama piyasas\u0131na ili\u015fkin olarak haz\u0131rlad\u0131\u011f\u0131 Turizm Sekt\u00f6r\u00fc De\u011ferlendirmesi raporunun sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. T\u00fcrkiye turizm sekt\u00f6r\u00fcn\u00fcn 2017 y\u0131l\u0131ndan itibaren olumlu y\u00f6nde g\u00f6stermekte oldu\u011fu toparlanman\u0131n s\u00fcrd\u00fc\u011f\u00fcn\u00fcn belirtildi\u011fi raporda, T\u00fcrkiye\u2019ye gelen turist say\u0131s\u0131n\u0131n 2019\u2019un ilk yar\u0131s\u0131nda 19,4 milyon ki\u015fi ile son 8 y\u0131l\u0131n en y\u00fcksek seviyesine ula\u015ft\u0131\u011f\u0131na dikkat \u00e7ekiliyor.<\/p>\n\n\n\n 16,2 milyar dolar sermaye yat\u0131r\u0131m\u0131 yap\u0131lmas\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor<\/strong><\/p>\n\n\n\n 2018 y\u0131l\u0131nda %4,3 olarak ger\u00e7ekle\u015fen Turizm sekt\u00f6r\u00fcn\u00fcn T\u00fcrkiye\u2019nin gayrisafi milli has\u0131las\u0131 i\u00e7indeki pay\u0131n\u0131n, 2019 y\u0131l\u0131nda %4,5 seviyelerine y\u00fckselerek 37,5 milyar dolara ula\u015fmas\u0131 bekleniyor. Turizm sekt\u00f6r\u00fcn\u00fcn T\u00fcrkiye\u2019nin gayrisafi milli has\u0131las\u0131na do\u011frudan katk\u0131s\u0131 2018\u2019de 33,8 milyar dolar olarak ger\u00e7ekle\u015fmi\u015fti.<\/p>\n\n\n\n Konaklama, yolcu transferi ekipmanlar\u0131, restoran ve e\u011flence tesisleri gibi turizm varl\u0131klar\u0131na sahip di\u011fer sekt\u00f6rler taraf\u0131ndan ger\u00e7ekle\u015ftirilen harcamalar\u0131n d\u00e2hil oldu\u011fu sermaye yat\u0131r\u0131mlar\u0131n\u0131n ise 2019\u2019da bir \u00f6nceki y\u0131la g\u00f6re %3,8 y\u00fckselerek 16,2 milyar dolar seviyesinde ger\u00e7ekle\u015fece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n\n\n\n 2020\u2019de T\u00fcrkiye\u2019ye gelen turist say\u0131s\u0131 46 milyonu a\u015facak<\/strong><\/p>\n\n\n\n 2017 y\u0131l\u0131na g\u00f6re art\u0131\u015f trendini s\u00fcrd\u00fcrmekte olan turist say\u0131s\u0131, 2018 y\u0131l\u0131n\u0131n ilk yar\u0131s\u0131na g\u00f6re %10 art\u0131\u015f g\u00f6stererek 2019 y\u0131l\u0131 ilk yar\u0131s\u0131nda 19,4 milyona ula\u015ft\u0131. T\u00fcrkiye\u2019yi ziyaret eden \u00fclke vatanda\u015flar\u0131 s\u0131ralamas\u0131nda, 2019 y\u0131l\u0131n\u0131n ilk yar\u0131s\u0131nda da t\u0131pk\u0131 ge\u00e7mi\u015f y\u0131llar\u0131n ayn\u0131 d\u00f6nemlerinde oldu\u011fu gibi Rusya birinci, Almanya ise ikinci s\u0131rada yer ald\u0131. Raporda, Rusya ile d\u00fczelen ili\u015fkiler sonucunda Rusya\u2019dan gelen turist say\u0131s\u0131n\u0131n 2017 y\u0131l\u0131 ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda %60 oran\u0131nda artt\u0131\u011f\u0131 ve T\u00fcrkiye\u2019nin iyile\u015fen politik durumu ve g\u00fcvenlik ko\u015fullar\u0131n\u0131n da Avrupal\u0131 turistler \u00fczerinde olumlu y\u00f6nde etkili oldu\u011fu belirtiliyor.<\/p>\n\n\n\n Fitch Solutions\u2019\u0131n 2018 y\u0131l\u0131 i\u00e7in T\u00fcrkiye\u2019yi ziyaret etmesini \u00f6ng\u00f6rd\u00fc\u011f\u00fc turist say\u0131s\u0131 39,5 milyon iken, TUIK verilerine g\u00f6re 45,6 milyon olarak ger\u00e7ekle\u015fti. T\u00fcrkiye 2018 y\u0131l\u0131nda 45,6 milyon turist ziyareti ile d\u00fcnyada en \u00e7ok ziyaret edilen 6. \u00fclke, 2017 ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda ise turist say\u0131s\u0131n\u0131 37,6 milyondan %22\u2019lik y\u00fckseli\u015fle en \u00e7ok artt\u0131ran \u00fclke oldu. Fitch Solutions\u2019a g\u00f6re T\u00fcrkiye\u2019ye gelen turist say\u0131s\u0131n\u0131n 2019 y\u0131l\u0131nda 43 milyonu, 2020 y\u0131l\u0131nda ise 46 milyonu a\u015faca\u011f\u0131 tahmin ediliyor.<\/p>\n\n\n\n Turizm gelirinin 2020 y\u0131l\u0131nda 43,2 milyar dolara ula\u015fmas\u0131 bekleniyor<\/strong><\/p>\n\n\n\n EY\u2019\u0131n raporunda T\u00fcrkiye\u2019nin 2018 y\u0131l\u0131nda 45,6 milyon turist ziyareti ile d\u00fcnyada en \u00e7ok ziyaret edilen 6. \u00fclke iken, turizm gelirleri a\u00e7\u0131s\u0131ndan ne yaz\u0131k ki ilk 10\u2019a giremedi\u011fi belirtiliyor.<\/p>\n\n\n\n Fitch Solutions taraf\u0131ndan 2018 y\u0131l\u0131 i\u00e7in \u00f6ng\u00f6r\u00fclen turizm geliri 37,9 milyar dolar iken TUIK taraf\u0131ndan a\u00e7\u0131klanan veriye g\u00f6re 29,5 milyar dolar olarak ger\u00e7ekle\u015fti\u011fi belirtiliyor. Fitch Solutions\u2019a g\u00f6re turizm gelirinin 2019 y\u0131l\u0131nda bir \u00f6nceki y\u0131la g\u00f6re %9,1 y\u00fckseli\u015f g\u00f6stererek 41,3 milyar dolara, 2020 y\u0131l\u0131nda ise 43,2 milyar dolara ula\u015fmas\u0131 bekleniyor.<\/p>\n\n\n\n \u201cKi\u015fi ba\u015f\u0131 harcamay\u0131 artt\u0131r\u0131lmal\u0131y\u0131z\u201d<\/strong><\/p>\n\n\n\n S\u00f6z konusu turizm gelirlerinin elde edilebilmesi i\u00e7in, ortalama ki\u015fi ba\u015f\u0131 harcaman\u0131n 950 dolar seviyelerine ula\u015fmas\u0131 gerekti\u011fini belirten EY T\u00fcrkiye Y\u00f6netici Ortaklar\u0131ndan, Turizm Sekt\u00f6r Lideri, Avukat Mehmet K\u00fc\u00e7\u00fckkaya \u015fu de\u011ferlendirmede bulundu:<\/p>\n\n\n\n \u201c2019\u2019un ilk yar\u0131s\u0131nda \u00fclkemize gelen turistlerin yapt\u0131\u011f\u0131 harcama ki\u015fi ba\u015f\u0131 ortalama 630 dolar seviyesinde ger\u00e7ekle\u015fti. 2017\u2019de ise bu rakam 598 dolard\u0131. 2018 y\u0131l\u0131nda T\u00fcrkiye\u2019den daha d\u00fc\u015f\u00fck say\u0131da turist a\u011f\u0131rlayan Almanya 38,8 milyon turist ile 43 milyar dolara yak\u0131n bir gelir elde ederken, ki\u015fi ba\u015f\u0131 geliri ise 1.000 dolar\u0131 ge\u00e7ti. Ayn\u0131 d\u00f6nemde \u0130talya\u2019da ki\u015fi ba\u015f\u0131 turist harcamas\u0131 793 dolar iken, \u0130spanya\u2019da 891 dolar olarak ger\u00e7ekle\u015fti. T\u00fcrkiye\u2019yi ziyaret eden turist say\u0131s\u0131n\u0131n y\u00fckseli\u015finde kur avantaj\u0131n\u0131n \u00fclkemizi cazip k\u0131lmas\u0131n\u0131n b\u00fcy\u00fck etkisi bulunurken, ayn\u0131 avantaj toplam gelir hedeflerinin sa\u011flanmas\u0131nda ne yaz\u0131k ki bir dezavantaj durumuna gelmektedir. Turist say\u0131s\u0131n\u0131 artt\u0131r\u0131rken, turizm gelirlerinin de ayn\u0131 oranda artt\u0131r\u0131lmas\u0131, \u00f6n\u00fcm\u00fczdeki s\u00fcre\u00e7te \u00fclkemizin en \u00f6nemli hedeflerinden biri olacakt\u0131r.\u201d<\/p>\n\n\n\n \u201cT\u00fcrkiye\u2019nin di\u011fer illerinin potansiyelini kullanmal\u0131y\u0131z\u201d<\/strong><\/p>\n\n\n\n 2019 y\u0131l\u0131n\u0131n ilk yar\u0131s\u0131nda T\u00fcrkiye\u2019yi ziyaret eden turistlerin %38\u2019inin \u0130stanbul\u2019u se\u00e7ti\u011finin belirtildi\u011fi raporda, bu oran\u0131n 2010 y\u0131l\u0131ndaki %27 seviyelerine g\u00f6re art\u0131\u015f trendinin s\u00fcrd\u00fc\u011f\u00fc belirtiliyor. T\u00fcrkiye\u2019nin t\u00fcm di\u011fer illerini ziyaret eden turist say\u0131s\u0131 ayn\u0131 d\u00f6nem i\u00e7in 11,3 milyon iken yaln\u0131zca \u0130stanbul\u2019u ziyaret eden turist say\u0131s\u0131 6,8 milyon olarak ger\u00e7ekle\u015fti.<\/p>\n\n\n\n TUROB taraf\u0131ndan a\u00e7\u0131klanan verilere g\u00f6re 2019 y\u0131l\u0131n\u0131n ilk yar\u0131s\u0131nda \u0130stanbul\u2019u en \u00e7ok ziyaret eden \u00fclke vatanda\u015flar\u0131n\u0131n ba\u015f\u0131nda Almanya, \u0130ran ve Rusya varken, Amerikal\u0131 ziyaret\u00e7i say\u0131s\u0131n\u0131n 2018 y\u0131l\u0131n\u0131n ilk yar\u0131s\u0131na g\u00f6re %31 oran\u0131nda artt\u0131\u011f\u0131 belirtiliyor. Bunun yan\u0131 s\u0131ra, 2018 y\u0131l\u0131n\u0131n ilk yar\u0131s\u0131na g\u00f6re \u0130ran ve Suudi Arabistan\u2019dan gelen turist say\u0131s\u0131n\u0131n ise s\u0131ras\u0131yla %16 ve %20 oran\u0131nda d\u00fc\u015f\u00fc\u015f g\u00f6sterdi\u011fi belirtiliyor.<\/p>\n\n\n\n \u0130stanbul\u2019un di\u011fer \u015fehirlere g\u00f6re daha \u00e7ok tercih edilmesinde \u00f6zellikle sa\u011fl\u0131k turizmine olan ilgi, al\u0131\u015fveri\u015f opsiyonlar\u0131n\u0131n zenginli\u011fi, yeni \u0130stanbul Havaliman\u0131\u2019n\u0131n ilk faz\u0131n\u0131n 90 milyon ki\u015filik kapasitesi ve yenilenen altyap\u0131s\u0131, toplu ula\u015f\u0131m imkanlar\u0131n\u0131n iyile\u015fmesi, k\u00fclt\u00fcr turizmi ve tarihi mekanlar\u0131n pazarlama stratejisi ve gelecek Galataport projesi gibi etkenlerin b\u00fcy\u00fck pay\u0131 oldu\u011funu belirten EY T\u00fcrkiye Ticari Gayrimenkul \u0130\u015flemleri K\u0131demli M\u00fcd\u00fcr\u00fc P\u0131nar \u015eim\u015fek \u015f\u00f6yle konu\u015ftu: \u201cT\u00fcrkiye\u2019yi ziyaret eden turistlerin di\u011fer illerdeki pay\u0131n\u0131n da artt\u0131r\u0131lmas\u0131 gerekiyor. Bu da \u0130stanbul d\u0131\u015f\u0131ndaki zenginliklerimize daha \u00e7ok yat\u0131r\u0131m yap\u0131lmas\u0131 gereklili\u011fini do\u011furuyor. Sonras\u0131nda ise do\u011fru pazarlama stratejileri ile uluslararas\u0131 platformda T\u00fcrkiye\u2019nin k\u0131\u015f turizmi, sa\u011fl\u0131k turizmi gibi alternatif turizm alanlar\u0131 ile birlikte; do\u011fal, tarihi ve k\u00fclt\u00fcrel zenginliklerinin ve de T\u00fcrk mutfa\u011f\u0131n\u0131n tan\u0131t\u0131m\u0131n\u0131n artt\u0131r\u0131lmas\u0131 ve bunun sonucunda farkl\u0131 illerimizin hak ettikleri yere gelmelerinin sa\u011flanmas\u0131yla m\u00fcmk\u00fcn olabilecektir.\u201d<\/p>\n\n\n\n