{"id":2195,"date":"2024-02-17T01:16:52","date_gmt":"2024-02-16T22:16:52","guid":{"rendered":"https:\/\/www.sektorturk.com\/?page_id=2195"},"modified":"2024-02-17T01:20:14","modified_gmt":"2024-02-16T22:20:14","slug":"turquality-nedir","status":"publish","type":"page","link":"https:\/\/tr.sektorturk.com\/?page_id=2195","title":{"rendered":"TURQUALITY\u00ae NED\u0130R?"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/turquality.com.tr\/tr\/turquality-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">TURQUALITY\u00ae Nedir?<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>TURQUALITY\u00ae<\/strong>, \u00fclkemizin rekabet avantaj\u0131n\u0131 elinde bulundurdu\u011fu ve markala\u015fma potansiyeli olan \u00fcr\u00fcn gruplar\u0131na sahip firmalar\u0131m\u0131z\u0131n, \u00fcretimlerinden pazarlamalar\u0131na, sat\u0131\u015flar\u0131ndan sat\u0131\u015f sonras\u0131 hizmetlerine kadar b\u00fct\u00fcn s\u00fcre\u00e7leri kapsayacak \u015fekilde y\u00f6netsel bilgi birikimi, kurumsalla\u015fma ve geli\u015fimlerini sa\u011flayarak uluslararas\u0131 pazarlarda kendi markalar\u0131yla global bir oyuncu olabilmeleri ve s\u00f6z konusu markalar arac\u0131l\u0131\u011f\u0131yla olumlu T\u00fcrk mal\u0131 imaj\u0131n\u0131n olu\u015fturulmas\u0131 ve yerle\u015ftirilmesi amac\u0131yla olu\u015fturulmu\u015f devlet destekli ilk ve tek markala\u015fma program\u0131d\u0131r.<\/p>\n\n\n\n<p><strong>TURQUALITY\u00ae<\/strong>&nbsp;Program\u0131n\u0131n oda\u011f\u0131nda, klasik ihracat desteklerinden farkl\u0131 olarak salt ihracat\u0131 art\u0131rmak yerine firmalar\u0131n markala\u015fma hedeflerine katk\u0131da bulunmak yer al\u0131yor.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/turquality.com.tr\/tr\/misyon-ve-hedefler\">Misyon ve Hedefler<\/a><\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>TURQUALITY\u00ae&#8217;nin Hedefleri<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marka potansiyeli olan firmalara global bir marka olma yolunda finansal kaynak sa\u011flamak.<\/li>\n\n\n\n<li>Global T\u00fcrk markalar\u0131 yaratabilmek i\u00e7in firmalar\u0131n ve markalar\u0131n\u0131n geli\u015fimlerine y\u00f6nelik strateji, operasyon, organizasyon ve teknoloji dan\u0131\u015fmanl\u0131\u011f\u0131 \u00e7al\u0131\u015fmalar\u0131 ile destek olmak.<\/li>\n\n\n\n<li>Program kapsam\u0131nda bulunan firmalar\u0131n y\u00f6netim birimlerine y\u00f6nelik e\u011fitim deste\u011fi vermek.<\/li>\n\n\n\n<li>Yurtd\u0131\u015f\u0131nda olumlu T\u00fcrk mal\u0131 imaj\u0131n\u0131n olu\u015fturulmas\u0131 ve tutundurulmas\u0131 i\u00e7in ileti\u015fim ve tan\u0131t\u0131m faaliyetlerinde bulunmak.<\/li>\n\n\n\n<li>T\u00fcrk firmalar\u0131n\u0131n marka bilincini art\u0131rmak.<\/li>\n\n\n\n<li>T\u00fcrk firmalar\u0131n\u0131n pazar bilgisi dahilinde aksiyon alabilmeleri i\u00e7in istihbarat deste\u011fi sa\u011flamak.<\/li>\n\n\n\n<li>Se\u00e7ilmi\u015f T\u00fcrk markalar\u0131 i\u00e7in bir ink\u00fcbat\u00f6r ve kataliz\u00f6r olmak.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><\/li>\n\n\n\n<li><a href=\"https:\/\/turquality.com.tr\/tr\/turquality-projesinin-tarihcesi\">TURQUALITY\u00ae Projesinin Tarih\u00e7esi<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>D\u00fcnyada devlet destekli ilk ve tek markala\u015fma program\u0131 olan TURQUALITY\u00ae&#8217;nin t\u00fcketicilerin g\u00f6z\u00fcnde bir marka referans\u0131, T\u00fcrk markalar\u0131 a\u00e7\u0131s\u0131ndan ise bir geli\u015fim kataliz\u00f6r\u00fc olabilmesi ama\u00e7lan\u0131yor.<\/strong><\/p>\n\n\n\n<p><strong>23 Kas\u0131m 2004 tarihinde ilk kez y\u00fcr\u00fcrl\u00fc\u011fe giren TURQUALITY\u00ae program\u0131, k\u00fcresel pazarlardaki de\u011fi\u015fimler ve program payda\u015flar\u0131n\u0131n talepleri de dikkate al\u0131narak, stratejik bir geli\u015fim ve de\u011fi\u015fim s\u00fcrecinden ge\u00e7erek bug\u00fcn bulundu\u011fu noktaya ula\u015ft\u0131. TURQUALITY\u00ae bug\u00fcn; firmalar\u0131 kurumsal, finansal ve operasyonel anlamda destekleyen bir markala\u015fma destek platformu olarak konumland\u0131r\u0131l\u0131yor.<\/strong><\/p>\n\n\n\n<p>Projeyle ilgili teknik \u00e7al\u0131\u015fmalar\u0131 y\u00fcr\u00fctmek \u00fczere Ekonomi Bakanl\u0131\u011f\u0131, T\u00fcrkiye \u0130hracat\u00e7\u0131lar Meclisi ve \u0130hracat\u00e7\u0131 Birlikleri ile \u00f6zel sekt\u00f6r temsilcilerinden olu\u015fan TURQUALITY\u00ae \u00c7al\u0131\u015fma Grubu ile TURQUALITY\u00ae Sekretaryas\u0131 olu\u015fturuldu. TURQUALITY\u00ae \u00c7al\u0131\u015fma Grubu taraf\u0131ndan proje kapsam\u0131nda izlenecek strateji belirlendi.<\/p>\n\n\n\n<p>Olu\u015fturulan strateji do\u011frultusunda, tekstil ve haz\u0131r giyim program\u0131n pilot sekt\u00f6r\u00fc olarak belirlendi. TURQUALITY\u00ae Sertifikas\u0131 verilecek markalar\u0131n se\u00e7ilmesi ve bu markalar\u0131n sa\u011flanabilmesi amac\u0131yla uluslararas\u0131 bir \u015firketten dan\u0131\u015fmanl\u0131k hizmeti al\u0131nmas\u0131 kararla\u015ft\u0131r\u0131ld\u0131. Bu kapsamda Werner International Dan\u0131\u015fmanl\u0131k Firmas\u0131 ile \u00e7al\u0131\u015f\u0131ld\u0131. TURQUALITY\u00ae kapsam\u0131nda olan 15 firman\u0131n inceleme \u00e7al\u0131\u015fmalar\u0131 \u00fcretim ve pazarlama olmak \u00fczere iki k\u0131s\u0131mda ger\u00e7ekle\u015ftirildi ve k\u0131yaslama (\u201cBenchmarking\u201d) \u00e7al\u0131\u015fmas\u0131 tamamland\u0131.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Stratejik toplant\u0131lar sonucunda \u201cMarkala\u015fma Yol Haritas\u0131\u201d olu\u015fturuldu<\/h5>\n\n\n\n<p>TURQUALITY\u00ae Projesinin \u201cUluslararas\u0131 Tan\u0131t\u0131m, Pazarlama ve Markala\u015fma Stratejisi\u201dnin geli\u015ftirilmesi ve proje \u00e7er\u00e7evesinde ger\u00e7ekle\u015ftirilen faaliyetlerin g\u00f6zden ge\u00e7irilmesi amac\u0131yla 30 Haziran- 1 Temmuz 2005 tarihlerinde Stratejik Planlama toplant\u0131s\u0131 yap\u0131ld\u0131. Toplant\u0131ya \u201cKonumland\u0131rma (Positioning)\u201d olarak tan\u0131mlanan pazarlama yakla\u015f\u0131m\u0131n\u0131n geli\u015ftirilmesinde \u00f6nemli rol alan ve pazarlama konusunda yarat\u0131c\u0131 fikirler geli\u015ftiren Jack Trout, Werner International firmas\u0131ndan Gian Mario Borney, Jan Urlings ve uluslararas\u0131 markala\u015fma ve pazarlama uzmanlar\u0131 Armando Branchini, Carlo Giordanetti ile TURQUALITY\u00ae \u00c7al\u0131\u015fma Grubu \u00dcyeleri&#8217;nden olu\u015fan Y\u00f6nlendirme Komitesi kat\u0131ld\u0131.<\/p>\n\n\n\n<p>Stratejik Planlama toplant\u0131s\u0131na kat\u0131lan ekip, ikinci toplant\u0131s\u0131n\u0131 28-29 Temmuz 2005 tarihleri aras\u0131nda ger\u00e7ekle\u015ftirdi ve bu \u00e7al\u0131\u015fmalar sonucunda TURQUALITY\u00ae Program\u0131&#8217;n\u0131n uygulamas\u0131 i\u00e7in \u201cTURQUALITY\u00ae Stratejik Plan\u0131\u201d ve \u201cMarkala\u015fma Yol Haritas\u0131\u201d dok\u00fcman\u0131 olu\u015fturuldu.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">TURQUALITY\u00ae Program\u0131 di\u011fer sekt\u00f6rlere de a\u00e7\u0131ld\u0131<\/h5>\n\n\n\n<p>Yap\u0131lan Stratejik Planlama \u00e7al\u0131\u015fmas\u0131 do\u011frultusunda, TURQUALITY\u00ae Program\u0131 kapsam\u0131na al\u0131nmas\u0131 planlanan firma say\u0131s\u0131n\u0131n artt\u0131r\u0131larak, Program&#8217;\u0131n pilot sekt\u00f6rleri olarak se\u00e7ilen tekstil ve haz\u0131r giyim ile beraber di\u011fer sekt\u00f6rlerin de Program&#8217;a dahil edilmesi kararla\u015ft\u0131r\u0131ld\u0131. Bu sekt\u00f6rler h\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnleri, dayan\u0131kl\u0131 t\u00fcketim \u00fcr\u00fcnleri, kuyum\/m\u00fccevherat, otomotiv, end\u00fcstriyel makina sekt\u00f6rlerini i\u00e7eriyor.<\/p>\n\n\n\n<p>\u0130lk a\u015famada Marka Destek Program\u0131 kapsam\u0131nda bulunan firmalar TURQUALITY\u00ae Destek Program\u0131 kapsam\u0131na dahil olmak amac\u0131yla ba\u015fvurdular. Programa dahil edilecek markalar\u0131n belirlenmesi ve bir metodoloji olu\u015fturularak bu metodoloji do\u011frultusunda firmalar\u0131n \u00f6n incelemeden ge\u00e7irilmesi amac\u0131yla global bir \u015firketten dan\u0131\u015fmanl\u0131k hizmeti al\u0131nmas\u0131 kararla\u015ft\u0131r\u0131ld\u0131. Bu metodolojinin olu\u015fturulmas\u0131 ve firmalar\u0131n ziyaret edilerek \u00f6n inceleme \u00e7al\u0131\u015fmas\u0131n\u0131n ger\u00e7ekle\u015ftirilmesi i\u00e7in Deloitte Dan\u0131\u015fmanl\u0131k, Program&#8217;\u0131n y\u00f6netim dan\u0131\u015fman\u0131 olarak se\u00e7ildi.<\/p>\n\n\n\n<p>Deloitte, TURQUALITY\u00ae Destek Program\u0131 kapsam\u0131na al\u0131nmak \u00fczere ba\u015fvuran Marka Destek Program\u0131 kapsam\u0131ndaki firmalar\u0131 ziyaret ederek firmalarda \u00f6n inceleme \u00e7al\u0131\u015fmas\u0131n\u0131 ger\u00e7ekle\u015ftirdi. \u00d6n inceleme \u00e7al\u0131\u015fmas\u0131nda firmalar 3 ana b\u00f6l\u00fcmde, 10 farkl\u0131 performans alan\u0131 baz\u0131nda incelendi.<\/p>\n\n\n\n<p>Deloitte, \u00f6n inceleme \u00e7al\u0131\u015fmas\u0131na ili\u015fkin raporunu Ekonomi Bakanl\u0131\u011f\u0131 \u0130hracat Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc&#8217;ne iletti. Bakanl\u0131k bu raporlar \u00fczerinden TURQUALITY\u00ae \u00c7al\u0131\u015fma Grubu&#8217;nun olu\u015fturmu\u015f oldu\u011fu kriterler do\u011frultusunda firmalar\u0131n hangi destek program\u0131na hak kazand\u0131\u011f\u0131na ili\u015fkin nihai karar\u0131 verdi.<\/p>\n\n\n\n<p><strong>24\/05\/2006 tarihinde yeni Tebli\u011f&#8217;in yay\u0131nlanmas\u0131yla 33 marka TURQUALITY\u00ae Destek Program\u0131&#8217;na, 22 marka ise Marka Destek Program\u0131&#8217;na al\u0131nd\u0131.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/turquality.com.tr\/tr\/turquality-basari-hikayeleri\">TURQUALITY\u00ae Ba\u015far\u0131 Hikayeleri<\/a><\/li>\n<\/ul>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/POnpd1KHVDw?si=SQtjRtJpICIKFDOz\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n\n\n\n<pre class=\"wp-block-code\"><code><\/code><\/pre>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.cqckalite.com\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.sektorturk.com\/wp-content\/uploads\/2024\/02\/CQC-REKLAM-840x88.gif\" alt=\"\" class=\"wp-image-2162\" width=\"1139\" height=\"119\" srcset=\"https:\/\/tr.sektorturk.com\/wp-content\/uploads\/2024\/02\/CQC-REKLAM-840x88.gif 840w, https:\/\/tr.sektorturk.com\/wp-content\/uploads\/2024\/02\/CQC-REKLAM-660x69.gif 660w, https:\/\/tr.sektorturk.com\/wp-content\/uploads\/2024\/02\/CQC-REKLAM-768x81.gif 768w\" sizes=\"auto, (max-width: 1139px) 100vw, 1139px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>TURQUALITY\u00ae, \u00fclkemizin rekabet avantaj\u0131n\u0131 elinde bulundurdu\u011fu ve markala\u015fma potansiyeli olan \u00fcr\u00fcn gruplar\u0131na sahip firmalar\u0131m\u0131z\u0131n, \u00fcretimlerinden pazarlamalar\u0131na, sat\u0131\u015flar\u0131ndan sat\u0131\u015f sonras\u0131 hizmetlerine kadar b\u00fct\u00fcn s\u00fcre\u00e7leri kapsayacak \u015fekilde y\u00f6netsel bilgi birikimi, kurumsalla\u015fma ve geli\u015fimlerini sa\u011flayarak uluslararas\u0131 pazarlarda kendi markalar\u0131yla global bir oyuncu olabilmeleri ve s\u00f6z konusu markalar arac\u0131l\u0131\u011f\u0131yla olumlu T\u00fcrk mal\u0131 imaj\u0131n\u0131n olu\u015fturulmas\u0131 ve yerle\u015ftirilmesi amac\u0131yla olu\u015fturulmu\u015f devlet destekli ilk ve tek markala\u015fma program\u0131d\u0131r. TURQUALITY\u00ae&nbsp;Program\u0131n\u0131n oda\u011f\u0131nda, klasik ihracat desteklerinden farkl\u0131 olarak salt ihracat\u0131 art\u0131rmak yerine firmalar\u0131n markala\u015fma hedeflerine katk\u0131da bulunmak yer al\u0131yor. TURQUALITY\u00ae&#8217;nin Hedefleri D\u00fcnyada devlet destekli ilk ve tek markala\u015fma program\u0131 olan TURQUALITY\u00ae&#8217;nin t\u00fcketicilerin g\u00f6z\u00fcnde bir marka referans\u0131, T\u00fcrk markalar\u0131 a\u00e7\u0131s\u0131ndan ise bir geli\u015fim kataliz\u00f6r\u00fc olabilmesi ama\u00e7lan\u0131yor. 23 Kas\u0131m 2004 tarihinde ilk kez y\u00fcr\u00fcrl\u00fc\u011fe giren TURQUALITY\u00ae program\u0131, k\u00fcresel pazarlardaki de\u011fi\u015fimler ve program payda\u015flar\u0131n\u0131n talepleri de dikkate al\u0131narak, stratejik bir geli\u015fim ve de\u011fi\u015fim s\u00fcrecinden ge\u00e7erek bug\u00fcn bulundu\u011fu noktaya ula\u015ft\u0131. TURQUALITY\u00ae bug\u00fcn; firmalar\u0131 kurumsal, finansal ve operasyonel anlamda destekleyen bir markala\u015fma destek platformu olarak konumland\u0131r\u0131l\u0131yor. Projeyle ilgili teknik \u00e7al\u0131\u015fmalar\u0131 y\u00fcr\u00fctmek \u00fczere Ekonomi Bakanl\u0131\u011f\u0131, T\u00fcrkiye \u0130hracat\u00e7\u0131lar Meclisi ve \u0130hracat\u00e7\u0131 Birlikleri ile \u00f6zel sekt\u00f6r temsilcilerinden olu\u015fan TURQUALITY\u00ae \u00c7al\u0131\u015fma Grubu ile TURQUALITY\u00ae Sekretaryas\u0131 olu\u015fturuldu. TURQUALITY\u00ae \u00c7al\u0131\u015fma Grubu taraf\u0131ndan proje kapsam\u0131nda izlenecek strateji belirlendi. Olu\u015fturulan strateji do\u011frultusunda, tekstil ve haz\u0131r giyim program\u0131n pilot sekt\u00f6r\u00fc olarak belirlendi. TURQUALITY\u00ae Sertifikas\u0131 verilecek markalar\u0131n se\u00e7ilmesi ve bu markalar\u0131n sa\u011flanabilmesi amac\u0131yla uluslararas\u0131 bir \u015firketten dan\u0131\u015fmanl\u0131k hizmeti al\u0131nmas\u0131 kararla\u015ft\u0131r\u0131ld\u0131. Bu kapsamda Werner International Dan\u0131\u015fmanl\u0131k Firmas\u0131 ile \u00e7al\u0131\u015f\u0131ld\u0131. TURQUALITY\u00ae kapsam\u0131nda olan 15 firman\u0131n inceleme \u00e7al\u0131\u015fmalar\u0131 \u00fcretim ve pazarlama olmak \u00fczere iki k\u0131s\u0131mda ger\u00e7ekle\u015ftirildi ve k\u0131yaslama (\u201cBenchmarking\u201d) \u00e7al\u0131\u015fmas\u0131 tamamland\u0131. Stratejik toplant\u0131lar sonucunda \u201cMarkala\u015fma Yol Haritas\u0131\u201d olu\u015fturuldu TURQUALITY\u00ae Projesinin \u201cUluslararas\u0131 Tan\u0131t\u0131m, Pazarlama ve Markala\u015fma Stratejisi\u201dnin geli\u015ftirilmesi ve proje \u00e7er\u00e7evesinde ger\u00e7ekle\u015ftirilen faaliyetlerin g\u00f6zden ge\u00e7irilmesi amac\u0131yla 30 Haziran- 1 Temmuz 2005 tarihlerinde Stratejik Planlama toplant\u0131s\u0131 yap\u0131ld\u0131. Toplant\u0131ya \u201cKonumland\u0131rma (Positioning)\u201d olarak tan\u0131mlanan pazarlama yakla\u015f\u0131m\u0131n\u0131n geli\u015ftirilmesinde \u00f6nemli rol alan ve pazarlama konusunda yarat\u0131c\u0131 fikirler geli\u015ftiren Jack Trout, Werner International firmas\u0131ndan Gian Mario Borney, Jan Urlings ve uluslararas\u0131 markala\u015fma ve pazarlama uzmanlar\u0131 Armando Branchini, Carlo Giordanetti ile TURQUALITY\u00ae \u00c7al\u0131\u015fma Grubu \u00dcyeleri&#8217;nden olu\u015fan Y\u00f6nlendirme Komitesi kat\u0131ld\u0131. Stratejik Planlama toplant\u0131s\u0131na kat\u0131lan ekip, ikinci toplant\u0131s\u0131n\u0131 28-29 Temmuz 2005 tarihleri aras\u0131nda ger\u00e7ekle\u015ftirdi ve bu \u00e7al\u0131\u015fmalar sonucunda TURQUALITY\u00ae Program\u0131&#8217;n\u0131n uygulamas\u0131 i\u00e7in \u201cTURQUALITY\u00ae Stratejik Plan\u0131\u201d ve \u201cMarkala\u015fma Yol Haritas\u0131\u201d dok\u00fcman\u0131 olu\u015fturuldu. TURQUALITY\u00ae Program\u0131 di\u011fer sekt\u00f6rlere de a\u00e7\u0131ld\u0131 Yap\u0131lan Stratejik Planlama \u00e7al\u0131\u015fmas\u0131 do\u011frultusunda, TURQUALITY\u00ae Program\u0131 kapsam\u0131na al\u0131nmas\u0131 planlanan firma say\u0131s\u0131n\u0131n artt\u0131r\u0131larak, Program&#8217;\u0131n pilot sekt\u00f6rleri olarak se\u00e7ilen tekstil ve haz\u0131r giyim ile beraber di\u011fer sekt\u00f6rlerin de Program&#8217;a dahil edilmesi kararla\u015ft\u0131r\u0131ld\u0131. Bu sekt\u00f6rler h\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnleri, dayan\u0131kl\u0131 t\u00fcketim \u00fcr\u00fcnleri, kuyum\/m\u00fccevherat, otomotiv, end\u00fcstriyel makina sekt\u00f6rlerini i\u00e7eriyor. \u0130lk a\u015famada Marka Destek Program\u0131 kapsam\u0131nda bulunan firmalar TURQUALITY\u00ae Destek Program\u0131 kapsam\u0131na dahil olmak amac\u0131yla ba\u015fvurdular. Programa dahil edilecek markalar\u0131n belirlenmesi ve bir metodoloji olu\u015fturularak bu metodoloji do\u011frultusunda firmalar\u0131n \u00f6n incelemeden ge\u00e7irilmesi amac\u0131yla global bir \u015firketten dan\u0131\u015fmanl\u0131k hizmeti al\u0131nmas\u0131 kararla\u015ft\u0131r\u0131ld\u0131. Bu metodolojinin olu\u015fturulmas\u0131 ve firmalar\u0131n ziyaret edilerek \u00f6n inceleme \u00e7al\u0131\u015fmas\u0131n\u0131n ger\u00e7ekle\u015ftirilmesi i\u00e7in Deloitte Dan\u0131\u015fmanl\u0131k, Program&#8217;\u0131n y\u00f6netim dan\u0131\u015fman\u0131 olarak se\u00e7ildi. Deloitte, TURQUALITY\u00ae Destek Program\u0131 kapsam\u0131na al\u0131nmak \u00fczere ba\u015fvuran Marka Destek Program\u0131 kapsam\u0131ndaki firmalar\u0131 ziyaret ederek firmalarda \u00f6n inceleme \u00e7al\u0131\u015fmas\u0131n\u0131 ger\u00e7ekle\u015ftirdi. \u00d6n inceleme \u00e7al\u0131\u015fmas\u0131nda firmalar 3 ana b\u00f6l\u00fcmde, 10 farkl\u0131 performans alan\u0131 baz\u0131nda incelendi. Deloitte, \u00f6n inceleme \u00e7al\u0131\u015fmas\u0131na ili\u015fkin raporunu Ekonomi Bakanl\u0131\u011f\u0131 \u0130hracat Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc&#8217;ne iletti. Bakanl\u0131k bu raporlar \u00fczerinden TURQUALITY\u00ae \u00c7al\u0131\u015fma Grubu&#8217;nun olu\u015fturmu\u015f oldu\u011fu kriterler do\u011frultusunda firmalar\u0131n hangi destek program\u0131na hak kazand\u0131\u011f\u0131na ili\u015fkin nihai karar\u0131 verdi. 24\/05\/2006 tarihinde&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2195","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/pages\/2195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2195"}],"version-history":[{"count":3,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/pages\/2195\/revisions"}],"predecessor-version":[{"id":2199,"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=\/wp\/v2\/pages\/2195\/revisions\/2199"}],"wp:attachment":[{"href":"https:\/\/tr.sektorturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}